Google has launched its virtual apparel try-on tool in the UK and India, following its successful introduction into the US market.
Image: Google
The global giant’s latest tool allows shoppers to upload a selfie and see how a chosen item of clothing looks without stepping into a changing room.
The tool covers tops, bottoms, dresses, jackets and shoes, featuring across billions of product listings on Google, working via a small icon that signals when the feature is available.
Google said people can upload one clear, full length image taken in good lighting to see how clothes sit on their shape.
With the feature first launching in the US, Google said it has “helped people judge clothing in a way that feels more personal than scrolling through static pictures”.
The try-on tool runs on Google’s custom fashion model which reads the human body and the small details of different fabrics, including cotton, wool, denim and other materials’ fold and stretch. It also reads how those fabrics sit on different bodies “from one single uploaded photo”.
With Google noting “people shop more than one billion times a day across its services” and that its ‘Shopping Graph’ holds more than 50 billion product listings, the company believes the “sheer scale of searches makes the try-on tool useful, as shoppers often want quicker judgement on fit and style when faced with so many choices”.
In the US, Google said its research found that 70% of users who tried the tool said it ‘made their shopping experience fun’.
