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Good American opens first Atlanta store

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Good American, the global fashion brand co-founded by Khloé Kardashian and Emma Grede, has opened its first store in Atlanta. 

Good American opens first Atlanta store. – Good American

Located in Lenox Square Mall, the 2,757-square-foot space was designed with New York-based architecture firm MG2 to create a warm and inviting shopping environment.

Notable store features include custom-branded hangers that adjust to accommodate merchandise of all sizes, size-inclusive fitting rooms, and trained staff to ensure expert guidance on fit and product recommendations.

“The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion. Atlanta’s dynamic market aligns perfectly with our vision to reach new customers and a tangible expression of our commitment to sustainable growth and redefining the retail experience,” said Grede. 

“Atlanta has always been an important market for Good American and i’m so excited to bring our vision to life in this city and meet our customers in person here!”

Known for its inclusive approach to denim, Good American has built a loyal following by prioritizing fit, comfort, and body diversity. The Atlanta location is designed to bring that mission to life in a physical retail space and is part of the brand’s wider global store expansion plans.

Good American opened its first retail location at Westfield Century City Mall in Los Angeles. It has since opened stores in Las Vegas at The Forum Shops at Caesars Palace and Newport Beach, California, at Fashion Island mall.

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