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Golden Goose opens its fourth New York City retail store

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With blue skies shining through the vast glass-front windows at its corner location in the Meatpacking District, the new Golden Goose store marks a fresh era for the brand in New York City. The comprehensive space uniquely showcases the brand’s core pillars alongside new additions, distinguishing the Manhattan store from its other global locations. FashionNetwork.com spoke with Silvia Merati, CEO of the Americas at Golden Goose, about the latest opening.

To kick off the opening weekend festivities, press and influencers were invited to the space, which was lively and bustling on Thursday afternoon, with celebration events planned into the evening. The brand partnered with the culture-driven social media platform 90s Anxiety to align with its community-forward and edgy values. 

The social media platform 90s Anxiety brings a retro-cool vibe to the Golden Goose launch event. – Photo courtesy of Golden Goose

The Meatpacking store offers customization and personalization services, giving the space a workshop atmosphere. Guests silk-screened New York-themed designs onto clothing while others explored the area, soaking in the “hangout-slash-craft center” vibe the store evokes.

Silk-screened tees bring the 'Dreaming in New York City' concept to life.
Silk-screened tees bring the “Dreaming in New York City” concept to life. – Photo courtesy of Golden Goose

According to Merati, the new location aligns with the brand’s ethos. “We chose the Meatpacking area because historically, it was full of handcrafted businesses—people worked with their hands, like the meat butchers here. Then, it became a community. Handcrafted, community, tradition, and innovation are keywords for our brand. It’s also raw and industrial, which is close to our DNA,” she told FashionNetwork.com. The brand is headquartered in Marghera, Venice, Italy. She also noted that being near the Whitney Museum draws artistic-minded foot traffic.

“New York was the first place where we opened a Golden Goose store outside of Italy. We wanted to give something back to New Yorkers for their support,” she added. The brand, originally recognized for fine tailoring and sportswear, rose to global fame after launching its star-motif sneaker in 2007. A partnership with The Carlyle Group from 2017 to 2020 further propelled its growth.

Among the space’s highlights is the brand’s Con Amore concept, which debuted as a shop-in-shop at Selfridges London. Now occupying part of the multi-level, 4,424-square-foot New York store, it offers New York-inspired souvenirs and personalization features. These include shoelaces adorned with Big Apple-themed charms and faux florals for creating bouquets, with plans to host a community floral workshop as part of the opening weekend.

A display of custom sneakers with Big Apple-inspired detailing and faux florals.
A display of custom sneakers with Big Apple-inspired detailing and faux florals. – Photo courtesy of Golden Goose

A DJ turntable set up with vinyl records invites visitors to try their hand at spinning music. Coffee and sweet treats, rotated seasonally, will also be available.

90s Anxiety takes over the decks during the DJ experience at the Golden Goose store.
90s Anxiety takes over the decks during the DJ experience at the Golden Goose store. – Photo courtesy of Golden Goose

At the back of the store, a large rustic wooden worktable anchors the customization wall, where services such as cobbling and remaking are introduced. However, Merati clarified that these services are carried out at the brand’s Golden Goose “Forward” store in Soho, which focuses on sustainability.

Olivia Palermo explores Golden Goose customization options at the Meatpacking store.
Olivia Palermo explores Golden Goose customization options at the Meatpacking store. – Photo courtesy of Golden Goose

Customization occurs in real time at the new location, thanks to Golden Goose Dream Maker Artisans, who work directly with customers on bespoke sneaker designs. Options include the placement of signature stars, Swarovski crystals, hand-painted details, and other creative elements.

Artist Jackson Myles participates in live screen-printing at the Golden Goose Meatpacking store.
Artist Jackson Myles participates in live screen-printing at the Golden Goose Meatpacking store. – Photo courtesy of Golden Goose

For shoppers seeking one-of-a-kind pieces without the wait, the store offers pre-made “Co-Creation” styles. The artisans are specially trained through Golden Goose’s Italian artisan academy.

A customised leather jacket featuring New York–themed patches and embellishments at the Golden Goose store.
A customised leather jacket featuring New York–themed patches and embellishments at the Golden Goose store. – Photo courtesy of Golden Goose

“They love this creative job because they’re making clients happy with custom designs, offering instant gratification, and collaborating on unique pieces in the moment,” Merati said.

“This is the 2.0 store concept. You can change or remake things—laces, patches, embroidery. You can change the socks, print a T-shirt, and create an outfit. Every piece in the store can be personalized,” she added.

The store also includes ample seating, nostalgic design elements, and an elevated sneaker lounge that invites customers to relax—and shop.

“We want to create a space where our community can disconnect. They can pose for photos, meet others, and have fun. This is not just a retail space—it’s a place where people can spend time together,” Merati said. A company release described the new location as a “community hub, featuring local cultural staples and personalities that capture the grit and glamour of the Big Apple.”

The opening celebrations concluded with a private party at People’s in Greenwich Village, a popular soirée spot in a residential townhouse.

Guests gather at the Golden Goose after-party at People's in Greenwich Village.
Guests gather at the Golden Goose after-party at People’s in Greenwich Village. – Photo courtesy of Golden Goose

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Temperley launches Vintage platform for UK shoppers

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Temperley London makes the kind of clothes that have staying power, so it’s no surprise that they’re popular pieces on resale sites. It’s even less of a surprise that the company itself has now launched into the UK resale market with Temperley Vintage.

It said the dedicated resale platform offers “a simple and authenticated way to buy and sell original Temperley London pieces. Rooted in the brand’s philosophy that garments should be cherished, repaired, and passed on, this initiative provides customers with the opportunity to give their treasured items a second life while ensuring quality, authenticity, and a seamless experience”.

The company has come up with a “streamlined process [that] ensures a seamless experience, backed by the brand’s guarantee”. 

Sellers can request an immediate quote, send items in free of charge, and receive a credit payout within days and with the promise of no hidden costs or fees. 

It added that every item undergoes “rigorous checks, repairs, and cleaning to ensure it meets Temperley London’s exacting standards” and there’s also a 14-day return policy.

Alice Temperley, founder and creative director, said the launch “feels like a natural extension of the brand, allowing the Temperley London community to give their items a second life, and for others to find that archive piece they have always been looking for”.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Shanghai Fashion Week 2025: Towards greater internationalization and diversity

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On March 25, Chinese national fashion brand EP YAYING presented a fashion show-themed “Elegance” (Ya), kicking off this season’s Shanghai Fashion Week. With the concept of “Shaping New Dimensions, Building the Unseen,” the Shanghai Autumn/Winter Fashion Week 2025 showcased nearly a hundred new product debuts, a thousand brand-first exhibitions, and dozens of high-profile international collaborative launch events.

2025 A/W Shanghai Fashion Week – Credit: SHFW Committee

On the opening day, EP YAYING showcased an opening show at the Xintiandi venue, themed around three narrative dimensions: “Elegant Realm” (Ya Realm), “Elegant Melody” (Ya Melody), and “Elegant Motion” (Ya Motion). Featured were cross-disciplinary collaborations with Yang Jinqiu, an inheritor of Miao paper-cutting, and Zou Yingzi, a national-level intangible cultural heritage inheritor (Suzhou embroidery), deconstructing the urban fabric of Shanghai and the cultural genes of the Jiangnan region with contemporary artistic techniques.

EP YAYING presented a fashion show-themed 'Elegance' (Ya), kicking off this season's Shanghai Fashion Week.
EP YAYING presented a fashion show-themed “Elegance” (Ya), kicking off this season’s Shanghai Fashion Week. – Credit: EP YAYING

Beyond the runway, EP YAYING also launched several initiatives at the 2025 Shanghai Autumn/Winter Fashion Week. One notable initiative is the Shanghai EP YAYING House, a key venue in the brand’s commercial strategic layout. This cultural lounge, housed in a century-old mansion, was co-created with architectural designer Lv Yongzhong and reconstructed under the concept of “home culture,” reviving the essence of “home.”

Additionally, EP YAYING collaborated with renowned costume designer Huang Wei to present the fashion art exhibition “Time-Woven Brocade: Peony Dream.” This exhibition, centered around the brand’s signature elements—peonies and jade—recreates millennia of fashion evolution through installation art, showcasing the dialogue between traditional patterns and modern silhouettes.

EP YAYING not only brought its fashion show to Shanghai Fashion Week but also deeply participated in Shanghai’s fashion “infrastructure” construction, co-creating and prospering in multiple dimensions such as creative design, intangible cultural heritage inheritance, spatial art, and channel construction. This opening of Shanghai Fashion Week also foreshadowed the brand’s focus on the global market, with Shanghai as its pivot.

Chairman Zhang Huaming emphasized in his speech: “The beauty of great elegance, inherited in a single garment. With its long history, the 36-year development journey of Chinese culture has nurtured EP YAYING’s growth. In this new era of national rejuvenation and cultural confidence, EP YAYING is guided by outstanding traditional Chinese culture, striving to cultivate this beautiful career, focusing on creating beauty, and serving customers’ beautiful lives with heart.”

The ecology of Shanghai Fashion Week has continuously supported more young Chinese design brands from the creative level to the commercial level. The two official show venues of Xintiandi and Labelhood are based on such positioning settings. 

This season, established designer brands Comme Moi, Xuzhi, Short Sentence, Shushu/Tong, Yirantian, Oude Waag, WMWM, Private Policy, Ruiruirul, and Youwei insisted on connecting with their buyers and key consumers through runways. In contrast, emerging brands such as Zita Tan, Guest House, Tongwang, and Papi Lav debuted during fashion week. To commemorate its 88th anniversary, Three Gun, the prestigious national brand, hosted a fashion show at Xintiandi and concurrently held the “Three Gun 88th Anniversary Brand Exhibition” on Huaihai Road.

Xuzhi presented his 10th-anniversary show at Xintiandi.
Xuzhi presented his 10th-anniversary show at Xintiandi. – Credit: SHFW Committee

In the trade sector, the total area of the 2025 Autumn/Winter Fashion Week Mode exhibition reached 15,000 m², attracting over 200 brands from 34 countries, with overseas brands accounting for 57%, demonstrating the strong magnetic effect of the Chinese market. The number of visitors on the first day of the Mode exhibition increased by 29% compared to the previous season (October 2024), and the number of buyers and agents visiting the exhibition also increased during the five-day event.

The international elements of this season’s trade exhibition were also fully displayed. Driven by the “Africa Reimagined China Market Program,” 22 top African brands—highlighting handmade weaving, natural dyeing, and environmentally friendly processes—were able to showcase the global potential of African fashion at Mode.

MIK Fashion from South Korea brought 12 local Korean brands, presenting the innovative momentum of the Korean fashion industry with cutting-edge technology, experimental design, and sustainable concepts. The Royal Thai Embassy Shanghai Office (DITP) and the Commercial Office of the Royal Thai Consulate General in Shanghai joined hands with Ontimeshow to bring 16 Thai fashion and lifestyle brands this season.

The “Bangkok Showroom” series of events made its China debut in Shanghai. It presented the unique charm of Thai design to Chinese consumers and industry professionals and promoted in-depth cooperation between the Chinese and Thai fashion industries. In addition, brands from more than 30 countries, including France, the United Kingdom, Italy, Spain, Sweden, Belgium, Japan, Vietnam, and India, gathered at this season’s fashion week to explore the diverse opportunities in the Chinese market.

Notably, in the broader context of global fashion integration and in-depth exchanges, Deary Raphael, a senior buyer from Paris Printemps‘ menswear department, and Ash Ghazali, creative director of Singapore’s luxury multi-brand retailer Club 21 under the COMO Group, were in attendance. Their participation underscores the growing collaboration between the global fashion industry and China.

“The Chinese market presents significant potential. As a vast and rapidly evolving fashion landscape, it is undergoing increasing maturation. Consumers are becoming more discerning, recognizing the distinctions between the international fashion industry and its domestic counterpart. Chinese designers aiming to compete globally must be acutely aware of these nuances. Nevertheless, this market offers an exceptional launchpad for many designers within China,” commented Raphael.

Deary Raphael, from Paris Printemps, was in attendance this season.
Deary Raphael, from Paris Printemps, was in attendance this season. – Credit: SHFW Committee

In the events schedule, two special projects initiated by the Shanghai Fashion Designer Association (SFDA) were presented during the week. In collaboration with Yehyehyeh, the Sustasia Fashion Prize 2025 exhibited eight finalists from across Asia with their unique design pieces based on sustainable materials and creative craftsmanship, redefining the intersection of fashion, cultural heritage, and global sustainability, and announced Chinese designer Ruohan as the winner of the prize.

In partnership with SFDA and Camera Nazionale della Moda Italiana (CNMI), the “Supported by Dolce & Gabbana” program collaborated for the first time with the Chinese designer brand Susan Fang. Following the Milan Fashion Week showcase, a special exhibition and forum were organized, aiming to explore how international brands can empower and accelerate global and Chinese creative talent from a global perspective.

As Angelo Flaccavento, an international independent fashion critic, commented, “The last time I came was six years ago. Everything was very pop, very booming, and very bold. Instead, I find everything in Shanghai now—I mean, of course, the market is having a downturn, and it’s a little bit smaller, but I also find the proposal very interesting because many designers are working around their Chinese roots in the crafts or the colors or the shapes. And it gives a very strong identity to what I’ve seen. I really like the shows and showrooms here because I found them very well-defined as an aesthetic, very personal, and very well made.”

Today, the significance of Fashion Week to a city has far surpassed that of a mere fashion event; it is a pinnacle showcase of the city’s capabilities. From the global debut of Chinese designs to the first exhibitions of international brands, Shanghai Fashion Week is redefining fashion discourse with its “premiere power.” As global creativity converges here, the world’s fashion trends are set in motion.

Written by SHEN Yin
Edited and translated by Sissi CHU

Copyright © 2025 FashionNetwork.com All rights reserved.



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Mykita and Rimowa unveils pan-German eyewear collab, starring Vicky Krieps and Udo Kier

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Think of it as the perfect pan-German design partnership – sunglasses specialist Mykita and luggage leader Rimowa have launched their first collaborative eyewear collection.

Vicky Krieps in the Heritage series by Mykita | Rimowa. – Courtesy of Mykita and Rimowa

The duo has hired two of the country’s coolest icons for the link-up’s debut campaign: Vicky Krieps and Udo Kier. Krieps’ breakout role was as the calculating assistant of couturier Daniel Day-Lewis in “Phantom Thread,” while Kier is arguably the greatest German character actor of all time.

Udo Kier in the Visor series by Mykita | Rimowa.
Udo Kier in the Visor series by Mykita | Rimowa. – Courtesy of Mykita and Rimowa

By tapping into German heritage and iconic design, the partnership focuses on developing eyewear based on a shared legacy of lightweight and built-to-last constructions.

“Rimowa and Mykita are two innovative German brands with deep technical expertise in their respective fields. Both are known for recognizable design features and innovative use of materials. With shared values on durability and craftsmanship, fusing our emphasis on movement with Mykita’s focus on vision was a natural fit,” said Rimowa CEO Hugues Bonnet-Masimbert in a release.

“This collaboration perfectly expresses the essence of ‘German design’ – where innovation and aesthetics come from owning both engineering and manufacturing expertise,” said Mykita founder and creative director Moritz Krueger.

“Our collaborative design with Rimowa is minimalist, essential and inherently distinctive, revealing the specialist knowledge in materials and craftsmanship that we each bring to the table,” Krueger added.

Designed in collaboration with Berlin and Cologne, the eyewear collection is meticulously handcrafted at Mykita Haus in Berlin. Drawing on Rimowa’s signature lightweight aluminum designs and Mykita’s advanced eyewear engineering, the Mykita | Rimowa collection showcases two distinct design concepts, each reflecting the essence of both brands while delivering on the shared promise of durability and lightness.

A Heritage series combines Mykita’s stainless steel craftsmanship with Rimowa’s use of lightweight, anodized aluminum in a reinterpretation of classic sunglass silhouettes. Marking the first time Mykita has used aluminum for sunglasses, the collection features three archetypal shapes – panto, square, and aviator.

MR 003 from the Heritage series by Mykita | Rimowa.
MR 003 from the Heritage series by Mykita | Rimowa. – Courtesy of Mykita and Rimowa

Premium lenses with 100% UV protection in classic solid tones offer superior visual clarity, while advanced anti-reflective and hard coatings guard against peripheral reflections and ensure maximum durability.

The second series, Visor, is a sleek, ultra-lightweight shield concept. Stainless steel meets a toric lens shield, offering both a horizontal and vertical base curve to create a sleek, contoured fit.

MR 005 from the Visor series by Mykita | Rimowa.
MR 005 from the Visor series by Mykita | Rimowa. – Courtesy of Mykita and Rimowa

A certificate of authenticity accompanies every pair, underlining the craftsmanship and exclusivity of this collection.

Starting April 10, 2025, the Mykita | Rimowa collection, including the Heritage series priced at €595 and the Visor series at €515, will be available at select Rimowa and Mykita stores and exclusive retail partners worldwide.

Mykita was founded in 2003 by Krueger, taking a highly differentiated business model focused on creating exceptional products that last while practicing transparency on its environmental and social responsibilities.

Founded in 1898, Rimowa is a global leader in premium luggage. In the 1920s, it introduced aviation-inspired aluminum suitcases, revolutionizing the industry and leading to its iconic grooved aluminum design. In 2000, it pioneered again with the debut of the first polycarbonate suitcase. In 2017, LVMH acquired the brand, appointing Alexandre Arnault—second son of LVMH CEO and controlling shareholder Bernard Arnault—as managing director.

Copyright © 2025 FashionNetwork.com All rights reserved.



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