Fashion brand Hera has gone big with its latest collaborative partner… global soft drinks brand Pepsi. The partnership, entitled ‘Here for More,’ is a “bold celebration of both brands’ shared ambition to encourage people to be present, put enjoyment first, and strive to get more out of life”, we’re told.

As part of the collaboration comes a four-piece unisex limited-edition collection featuring hoodie and T-shirt designs, each embodying the essence of ‘Here for More.’

Each piece carries the motivational message: ‘Here for More. It all starts with your mindset. The pursuit of more’.

Designed in tonal colourways (black, grey marl, and off-white with touches of electric blue) they reflect Pepsi’s branding and Hera’s signature oversized look.

The accompanying “dynamic interactive” campaign includes exclusive interactive PR boxes, a series of pop-up events, and a visual fashion campaign that reflects Pepsi’s legacy and Hera’s bold identity.

The interactive PR boxes contain a locked ‘safe’ box containing the limited-edition hoodie, “encouraging the receiver to share their ‘Here for More’ mantra – a statement or quote that embodies a ‘More’ mindset – via social media to unlock the exclusive gift”.

The collection is being “secretly” dropped in four cities (London, Birmingham, Manchester and Glasgow) between 20-23 March and consumers will be able to try and win the exclusive pieces from special co-endorsed vending machines.

The collaboration is described as “an organic extension of Hera’s mission: to empower individuals through fashion that speaks to ambition, confidence, and an elevated lifestyle. The ‘Here for More’ collection is also inspired by Pepsi’s ‘Thirsty for More’ purpose – to champion those who challenge convention in the pursuit of enjoyment – while embracing Hera’s distinctive style”.

Available online at heraclothing.com from 17 March, the unisex collection is priced £88 for the hoodie and £58 for the T-shirt.

UK consumers still favour in-store shopping for fashion with the high street experiencing a clear resurgence despite the convenience of digital shopping experiences.

That’s the takeaway from Swedish retail technology platform Voyado whose latest survey of 2,000 UK consumers reveals a strong preference for in-store shopping across the UK’s leading retail brands. 

The report reveals 45% of M&S shoppers prefer in-store visits, as do 50% of Tesco F&F Clothing customers, and 42% of George at Asda customers “see significantly more engagement in physical retail spaces than online”.

The survey lists shopping preferences at the UK’s top retailers: Primark (57% in-store vs 7% online); Tesco F&F Clothing (50% vs 9%); M&S (45% vs 14%); TK Maxx (42% vs 9%); George at Asda (42% vs 13%); Sports Direct (36% vs 16%); Next (35% vs 17%); H&M (31% vs 13%);  JD Sports (30% vs 15%); John Lewis (26% vs 17%); and Zara (23% vs 12%).

The research also identifies key online barriers to completing purchases online with bad reviews (35%) and delivery costs (33%) cited as the biggest deterrents for UK consumers.

Shopping behaviours vary across demographics with women more likely than men to abandon purchases due to return fees (26% vs 18%), while generational differences also play a role. Gen Z, Millennials, and Gen X are most deterred by bad reviews, whereas Boomers are primarily put off by delivery fees (40%).

Beyond essential outgoings, the study found that when Britons prioritise their disposable income, fashion matches streaming subscriptions (both 16%) behind dining out (23%).

Max Etheridge, director of Sales UK and Ireland at Voyado, said: “Our research highlights an evolving retail landscape, where the high street isn’t just surviving—it’s thriving. For retailers, this presents an opportunity to create immersive in-store experiences that strengthen brand loyalty and drive conversions beyond just discounts.

He added: “Today’s consumers are more price-sensitive than ever, actively hunting for deals and discounts, which puts pressure on profit margins, especially online. Yet, our research highlights a crucial contradiction—despite the ease of e-commerce, shoppers still actively choose physical stores for their retail experiences.

“The key to success lies in a seamless omnichannel strategy that integrates digital convenience with the irreplaceable value of in-store shopping, ensuring customers receive a consistent, engaging experience across all touchpoints.”

It’s big and it’s taken over a prime position in London’s luxury shopping district Mayfair. Watches of Switzerland Group has opened its new 7,200-plus sq ft Rolex boutique today (14 March) on Old Bond Street, becoming one of the brand’s biggest flagships in Europe.

It described the opening as “an exciting new chapter in the partnership with Rolex”, with WoSG having managed the Rolex Boutique on Old Bond Street for the last 50 years, and it “marking a significant milestone in the luxury horology retail landscape”.

The new boutique spans four floors allowing visitors “to immerse themselves in the entire Rolex collection”, including star picks GMT Master II, Cosmograph Daytona, and Submariner showcased.

Additionally, the boutique features a floor dedicated to Rolex Certified Pre-Owned and a Rolex Exhibition displaying heritage pieces from the last 120 years. 

It also includes a Rolex Authorised Service Centre for the maintenance and care of clients’ timepieces.

The boutique’s interior “is a harmonious blend of contemporary elegance and timeless craftsmanship, featuring distinct areas that cater to every aspect of a client’s journey”. 

The ground floor features a marble mosaic-floored reception/lobby with a signature green marble wall.
Directly adjacent is the main showroom area featuring a suspended art installation with gold bezels and green glass, visible from each floor, which “adds a touch of creativity”.

The second floor houses the Rolex Authorised Service Centre.

Brian Duffy, CEO of WoSG said: “The opening of one of the largest Rolex boutiques in Europe marks a monumental milestone for both the Watches of Switzerland Group and our enduring partnership with Rolex, which has flourished for over a century. 

“This boutique will not only showcase the widest array of timepieces, including rare gem-set models, but also redefine the luxury retail experience. 

He added: “We have invested in this venture because we are committed to delivering a memorable brand experience with exceptional client experience. This will be a true destination for Rolex enthusiasts.”