An important name on London’s Savile Row has arrived in Yorkshire. In a 254-year retail first, British luxury heritage brand Gieves & Hawkes, now owned by Frasers Group, has opened a store-in-store within the group’s Flannels flagship in Leeds.
And the brand’s journey outside London won’t stop there. The North-East debut “marks a significant milestone in the brand’s history and is a precursor to a wider regional expansion strategy to tap into a desire for craftsmanship, integrity, and authenticity outside of the capital”, Frasers, which operates 80 Flannels stores, said.
Located on the second floor alongside luxury peers including Burberry, Alexander McQueen and Tom Ford, the 600 sq ft Leeds space carries a design reminiscent of its Gieves & Hawkes’ No.1 Savile Row home.
The space will provide “an elite service across made-to-measure and Spring/Summer 2025 ready-to- wear collections from expert staff, trained at the No.1 Savile Row headquarters”.
“For centuries, Gieves & Hawkes has sourced tailoring fabrics from Yorkshire, making this opening in the heart of Leeds especially meaningful,” said Michael Murray, CEO of Frasers Group.
“This store-in-store enables Gieves to showcase its quintessentially British luxury house alongside some of the most desirable brands in the world,” he added.
