Another French label has set up shop on Madison Avenue. Gérard Darel has joined the likes of Ba&sh, Iro and Agnès b, opening a second store in New York after inaugurating its first in SoHo in 2017. The Parisian ready-to-wear label’s new, 157-square-metre store is located at 1003 Madison Avenue, between shops by Vince and Alexis Bittar.

Keen to bring a “Rive Gauche vibe” to the heart of New York, Gérard Darel has fitted out the store with Ceppo di Gré and travertine floors, wrought-iron details and cosy wood furnishings, featuring “carefully selected vintage furniture and a collection of artworks reflecting the founders’ love for authenticity, polish and craftsmanship,” said the label.

The new store by the label founded in 1971 by Danièle and Gérard Darel, now owned by the Gerbi family alongside Parisian concept store Merci, showcases Gérard Darel’s ready-to-wear and accessories collections, especially its leather goods, a strong category for the label, with prices between €120 and €500, the latter for the premium version of its signature 24h handbag.

“Madison Avenue, with its blend of sophistication, history and global appeal, is the ideal location to fully convey Gérard Darel’s Parisian feel. Our vision is to bring Parisian elegance to the four corners of the world while staying true to the brand’s authentic spirit,” said David Maruani, president of Gérard Darel. Remarkably, Maruani also revealed some of the company’s future retail plans. In the coming months, the label will open in London on Regent Street, in the Middle East at the Dubai Mall, and in China in Shanghai and Hangzhou.

Gérard Darel says it is currently operating 250 monobrand outlets directly, between stores and department store concessions, and is also present in some 30 markets with approximately 230 partners, between multibrand retailers and franchisees. In 2025, the label is expecting a revenue of approximately €155 million and, based on its 10% annual growth rate, is forecasting a revenue of €170 million for the next fiscal year.