Fashion

Geox names Francesco Di Giovanni new CEO


Geox has ended its working relationship with CEO Enrico Mistron and announced the appointment of Francesco Di Giovanni, who has been a senior advisor within the company since early 2025, to lead the company.

geox.com

“Di Giovanni has a proven track record in senior roles and as CEO within complex industrial organizations operating in highly competitive and evolving markets,” the company said, in the press release issued.

The move is “part of a path of accelerating the business transformation process, which is considered strategic to address the current challenges that will continue to characterize the remainder of 2025 and the entire 2026 fiscal year,” Geox adds.

The group ended 2024 with consolidated revenues of 664 million euros, down 7.8 percent from the previous year (down 7.1 percent at constant exchange rates), mainly due to the negative performance of the multi-brand and franchising channel. Last year, the company reported a loss of 17.3 million, compared to 6.5 million in 2023, and Ebitda of 76.3 million (11.5 percent on sales) compared to 89 million in the previous year.

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