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Gen Z’s pursuit of the #RichTok lifestyle sends them to social media for investing advice

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Gen Z loves #RichTok — and they love being rich. Mash them together and you get a generation that overwhelmingly turns to social media for investing advice as they seek the most elusive thing of all for the young: financial independence.

Social media ranked the top reason 55% of Gen Z and 44% of millennial investors say they got into investing, according to a survey of 300,000 investors over five years by the Oliver Wyman Forum. 

In their search for alternative pathways toward financial security, personal finance influencers are providing solutions. Videos describing how to invest $1,000 in the stock market or explaining “the stock market tea” in terms of the Kardashians or The Real Housewives franchise get hundreds of thousands of views across platforms. 

Vivian Tu, better known as Your Rich BFF, has 2.7 million TikTok and 3.8 million Instagram followers and gives advice on investing, financial planning,and tax loopholes.

“Suddenly, you have someone who doesn’t look like your dad’s financial advisor. You have somebody who looks like I could be anybody’s college best friend,” Tu previously told Fortune. “I want to entertain my audience and turn finance into funance and just make talking about money more accessible for the next generation of rich BFFs.”

Creator Rebecca Ma, who goes by Becca Bloom online, has 8.2 million followers on Instagram and TikTok. She shares her daily routine, feeding her cat caviar for breakfast and showcasing her endless luxury clothing hauls. Each one gets millions of views and likes. 

The popularity of these videos shows a common desire for extreme financial success. The Oliver Wyman Forum survey found in 2022, 18% of people said they felt pressure to make money to feel successful. By 2025, that number had climbed to 33%, and this feeling more than doubled among low-income earners and boomers nearing retirement. 

Economic uncertainty is driving Gen Z to invest early  

More than half of Gen Z started to learn about investing before entering the workforce, compared to only 20% of Baby Boomers, according to a World Economic Forum survey from 2024. Nearly a third started investing in college or early adulthood, twice the rate of millennials who invested at that age. 

Early investing is part of a strategy towards financial independence, which is now the

fastest-growing unmet financial need, according to the survey. Economic nihilism is growing within Gen Z as they face a stagnant job market and are pessimistic about the future of safety net programs like Social Security. 

“There’s this genuine interest to learn. Isaid Natalya Guseva, head of financial markets and resilience initiatives at WEF, which has surveyed investor habits every two years since 2022. She sees Gen Z’s lust for financial literacy as “driven by various things,” but overwhelmingly a sense from them that they can’t rely on things like governments and pensions as much as prior generations did. She also points to more access to information and diversified products to invest in as a draw for Gen Z.

Across all age groups, financial independence is the top skill people wished that they had learned more about earlier, according to WEF. Gen Z has taken this very seriously and is set on making as much money as possible.  

“Gen Z and young people in general have many financial goals, and we see many of them are actually quite medium to long term,” Guseva said. “Only about a tenth or fewer of our investors say they want to beat the market or speculate.”

Young people prefer AI over traditional advising

Nearly half of people consult AI when investing, compared to just over a third in 2023, according to the Oliver Wyman survey. Investors using AI typically use it as a sounding board rather than letting it independently invest their money. Compared to traditional financial advising, AI provides a judgment-free environment to learn, respondents said, and makes them feel more understood than human advisors. 

“We also see that younger generations, especially Gen Z, say that they would trust an institution more if it had an AI chat bot. ” Guseva said. “Many are using AI to learn about investing” 

With increased pressure, Gen Z is making riskier investments. While Oliver Wyman Forum found that Gen X and Baby Boomers’ investment portfolios tend to have more traditional compositions with higher levels of diversification and risk-hedging, cryptocurrency makes up more than one third of 71% of Gen Z investors’ portfolios, according to WEF.

“We see that more people know how to access crypto than stock, CTFs, and bonds, and more people feel like they can understand crypto than stocks, CTFs and bonds,” Guseva said. “What that shows to us is that what crypto has done is had a really great marketing campaign and awareness campaign. To us, it’s a lesson on, how do you meet people where they are?” 

Gen Z’s pivot toward higher-risk, high-reward assets like cryptocurrency isn’t just a trend. Their financial habits rank second among the areas where they feel most misjudged, the survey found, and their rejection of slow and steady wealth accumulation is a sign that they’re done with conventional wisdom that doesn’t fit their vision of the future. 





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‘No way, no how’: Dimon says he’d never run the Fed but ‘would take the call’ to lead Treasury

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As questions swirl over who will replace Fed Chair Jerome Powell when his term ends in May, Jamie Dimon is taking his name off the list of potential candidates. 

“Chairman of the Fed, I’d put in the absolutely, positively no chance, no way, no how, for any reason,” the JPMorgan CEO said when asked at a Chamber of Commerce meeting on Thursday if he’d ever consider the role. “I would so much more prefer this job than that job. That’s a hard job, but I don’t want to do that job,” he later added. 

“Hard job” may be an understatement given unprecedented pressures on the Fed since President Donald Trump returned to the White House. Last Friday, the Justice Department launched a criminal investigation into the Federal Reserve and Powell’s testimony on the renovation of Fed office buildings. The probe follows a year of increased pressure on the central bank from the Trump administration to lower interest rates. 

In August, the president attempted to unseat Fed governor Lisa Cook over alleged mortgage fraud, the first time a president has fired a sitting governor in the central bank’s 112-year history. A federal court ruled that Cook could keep her seat while she fights the firing, but Cook’s future remains uncertain as the Supreme Court hears the Trump administration’s appeal later this month. 

In addition, the Fed faces the tricky task of trying to prop up the labor market by lowering interest rates without reigniting inflation.

Dimon said he would consider being Treasury secretary if asked, but he’s hesitant to take a job working under someone else. 

“I would take the call, consider it, and think about why and what they want. But what they want and how they want to operate would be important to me,” Dimon said. “But I’ve been my own boss for pretty much 25 years, and I like it that way.” 

This is not the first time Dimon’s name has been mentioned as a potential cabinet secretary. In 2024, then President-elect Trump announced that Dimon would not be in his administration after speculation that he would be nominated for Treasury secretary. Dimon agreed that he wouldn’t be the best fit, saying “I’m not about ready to start” having a boss again. 

Earlier this week, it seemed that Dimon and Trump were at odds after Dimon warned chipping away at the central bank’s independence “is not a good idea.”    

Trump later called Dimon out, saying “Jamie Dimon probably wants higher rates. Maybe he makes more money that way.” 

On Thursday, Dimon reiterated his opposition to interfering with the Fed’s independence because “it will drive rates higher not lower,” but said he and Trump were on the same page. 

“Everyone I know, including the president of the United States, says we need an independent Fed board,” Dimon said. “Most people I know, including the president of the United States, speak up about their opinion, which they’re free to do.”

Dimon and other CEOs such as Bank of America’s Brian Moynihan and Citigroup’s Jane Fraser did just that this week after Trump called for a one-year 10% cap on credit card interest rates. Dimon said that would limit access to credit and adversely affect people who lower credit credits. 

“If it happened the way it was described, it would be dramatic,” Dimon said, speaking to analysts during the earnings call on Tuesday. “It would be dramatic on subprime.”



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Vail Resorts reports record‑low snowpack, forcing the company to lower its 2026 earnings outlook

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Good luck trying to wash your hands, your face, your hair with snow; there’s not nearly enough of it to do all that. Vail Resorts is lowering its expected 2026 earnings after some of the lowest snowpack in recorded history has cratered visits at its North American locations by nearly 20% since the start of the season through January 4.

Skiers staying home is taking its toll: Vail’s ski school revenue has dropped 14.9% since the start of the season compared to last year, and dining revenue fell nearly 16%, the company said in an investor statement released yesterday.

Just how dry is it? A rare polar vortex and La Niña combination dumped record amounts of snow on the East Coast this year…while starving everywhere else. The company said snowfall during November and December at its Rocky Mountain locations was down almost 60% compared to the area’s historical 30-year average. Western US resorts were faring only slightly better, with 50% less snowfall than average.

  • On Tuesday, Vail Mountain reported its worst snowpack since it started keeping records in 1978, with just 4.4 inches.
  • Only about 11% of Vail Resort’s terrain in the Rocky Mountains was open last month.

Zoom out: The wipeout comes amid the return of CEO Rob Katz, who revolutionized the ski business by consolidating resort ownership and introducing the Epic Pass, after years of the company faltering financially without him in the C-suite.—MM

This report was originally published by Morning Brew.

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Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed

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We are often told that setting the bar high is key to success. After all, if you shoot for the moon and miss, at least you’ll land with the stars. But Nvidia’s CEO Jensen Huang wants privileged Gen Z grads to lower their expectations. 

“People with very high expectations have very low resilience—and unfortunately, resilience matters in success,” Huang said during an interview with the Stanford Graduate School of Business. “One of my great advantages is that I have very low expectations.”

Indeed, as the billionaire boss pointed out, those at elite institutions like Stanford probably have higher expectations for their future than your average Joe. 

The university is one of the most selective in the United States—it ranks third best in the country, according to the QS World University Rankings, and the few students who get picked to study there are charged more than $68,000 in tuition fees for the premium, compared to the average $38,270 per annum cost.

But, unfortunately for those saddled with student debt, not even the best universities in the world can teach you resilience.

“I don’t know how to teach it to you except for I hope suffering happens to you,” Huang added.

Huang overcame adversity to succeed

Huang’s advice for America’s next-gen elite comes from a place of experience: His life now is a world away from his childhood, which was, by his own admission, steeped in adversity. 

The tech genius—who with a net worth of $155 billion is one of the world’s wealthiest people—was born in Taiwan in 1963 and spent the bulk of his early life in Thailand, before moving to the U.S. at 9 years old.

His serendipitous Stateside move came after his dad, who worked for an air conditioner manufacturer, did some training in the country and set his sights on the American Dream. 

“I was fortunate that I grew up with my parents providing a condition for us to be successful on the one hand,” he said. “But there were plenty of opportunities for setbacks and suffering.”

One example of Huang’s hardship was his daily high school experience: The teenager had to cross a dangerous footbridge with missing planks over a river to get to his public school in Kentucky, where he was then relentlessly tormented. 

“The way you described Chinese people back then was ‘Ch-nks,’ ” Huang previously told the New Yorker, adding that bullies even tried to toss him off the bridge.

In the Stanford interview, he also credited his success and work ethic with his first job at Denny’s, where he was the “best dishwasher” before getting promoted to busboy and giving that his “best” also.

“I never left the station empty-handed. I never came back empty-handed. I was very efficient,” Huang added. “Anyways, eventually I became a CEO. I’m still working on being a good CEO.”

Coincidentally, it was at Denny’s where he cooked up the idea for a company that specialized in computer chips to render graphics, over a Super Bird sandwich with his friends Chris Malachowsky and Curtis Priem. The trio went on to cofound Nvidia, and the rest is history. 

‘I wish upon you ample doses of pain and suffering’

For those fortunate enough to never have personally experienced hardship growing up, Huang doesn’t have any advice on how to welcome more of it into your life now. But he did have some advice on embracing tough times. 

“I don’t know how to do it [but] for all of you Stanford students, I wish upon you ample doses of pain and suffering,” Huang said. “Greatness comes from character and character isn’t formed out of smart people—it’s formed out of people who suffered.” 

It’s why despite Nvidia’s success—the company has a $2 trillion market cap—Huang would still welcome hardship at his organization. 

“To this day I use the phrase ‘pain and suffering’ inside our company with great glee,” he added. “I mean that in a happy way because you want to refine the character of your company.”

Essentially, if you want your workforce to always be on their A game, don’t let them rest on their laurels.

A version of this story was published on Fortune.com on March 13, 2024.



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