Most times Pranav (Nav) Karmacharya works from home. Sometimes he decides to hop over to a local college and find somewhere comfy to catch up on Slack messages; other times he’s recording himself at 5 a.m. waiting in an airport to fly to San Francisco for a work trip.
Such is the life of a TikTok career influencer.
Besides following the common creator formula of day-in-the-life of—insert any job title imaginable here—the 23-year-old also posts advice suggesting favorable internships to secure if someone wants to get into the cybersecurity governance, risk, and compliance space, or quick explainers like: “Maturing is realizing that there’s a non-technical field within cybersecurity.”
Who watches a cybersecurity analyst work from home? Ask his 14,000 followers.
Karmacharya told Fortune in a direct message that he receives hundreds of questions and comments daily about his job through DMs and TikTok Lives. A two-hour-long July 9 Live of his racked up more than 600 comments, according to TikTok metrics reviewed by Fortune. The Chime cybersecurity analyst is one among countless social media influencers who post career-related content, growing a sizable following in just four months. His success comes as young adults find schools and employers inadequate in teaching them about career fields they’d like to explore.
A study released this week found that seven in 10 young adults aged 16-to-24 find educational and career opportunities on social media. Those surveyed prefer to find advice for planning their future on platforms like TikTok, Instagram, and YouTube over meeting with teachers or professors and guidance counselors and exploring job search sites.
The study, which polled 2,820 young adults—the majority coming from low-and-middle-income households—reveals more than four in 10 of those surveyed also feel the education and employment resources available to them fail to provide effective career guidance.
“I feel like a job coach and mentor most days,” Karmacharya wrote.
Karmacharya said that most people who reach out to him are students or early-career professionals trying to break into cybersecurity. They often ask about his day-to-day life as a cybersecurity analyst, paths to take in the industry, and how to upskill and stand out.
“A lot of students don’t have strong mentorship from professors or peers, so they turn to creators online who are already doing the kind of work they want to do,” Karmacharya wrote.
The study’s finding aligns with Karmacharya’s perspective—four in 10 young adults report actively seeking career-related content on social media, while another 30% encounter it passively while scrolling.
“Social media has really turned into the new career coach for young adults,” Rajiv Chandrasekaran, a managing director at the Schultz Family Foundation, a Seattle-based nonprofit that worked on the study, told Fortune.
Chandrasekaran said the reason that young adults turn to social media for career advice is the opposite of what one might think: It’s less to do with them already using social media more often than previous generations, and more to do with traditional resources not meeting their needs.
“Adults who are supposed to be guiding and supporting young people in many ways are misaligned in providing outdated guidance to young people. And that is, in many cases, complicating their journey into the working world,” Chandrasekaran said.
Where to seek career-related content
Researchers who worked on the study told Fortune students and young professionals prefer social media over traditional networking sites like LinkedIn for career advice and exploration when filling in the gaps of real-life mentors.
For the 40% of young adults who actively seek career guidance on social media, Instagram, TikTok, and YouTube top their daily use, the study found. LinkedIn was one of the social media platforms used the least on a daily basis by this subgroup.
Researchers of the study told Fortune the findings conflict with parents’ perceptions of the resources available to their children for success. The survey also polled 992 parents of 16-to-24-year-olds, 16% of whom encouraged social media as a tool for career and self-exploration.
But, that won’t stop these job hopefuls from exploring career options via doom scroll.
Some social media creators that post career-related content garner tens of millions of views. Take, for example, AdviceWithErin, a career and life advice creator with 2.2 million followers on Instagram, whose reels average hundreds of thousands of views and have reached 50 million plays.
AdviceWithErin is one of around 30 career-related content creators Lindsay Sardarsingh, a health insurance consultant, started following at 22 years old.
Sardarsingh told Fortune in a direct message the creators she’s followed have taught her how to communicate and ask the right questions when navigating through different career opportunities.
Cybersecurity analyst Karmacharya’s following is much more industry-specific, attracting people interested in learning more about his career. Yet, his expertise is in high demand for a niche industry, which he says is often misunderstood by young adults.
“The No. 1 question I get is: ‘What certs should I get to break into cybersecurity?’” Karmacharya wrote. “People tend to over-focus on certifications and overlook the importance of hands-on experience, soft skills, and networking—which are often more important when trying to land that first job.”
Karmacharya attributes his 9-to-5 success to mentors he met throughout five internships during college, one being at Deloitte, where he realized he wanted to go into cybersecurity full-time.
Ditran Nesho, the CEO of HarrisX, a Washington, D.C.-based research consultancy that directed the study, told Fortune young adults are substituting day-in-the-life content on social media for job shadowing and hard-to-find real-life exposure to learn more about potential career pathways.
“This is one of the big gaps that employers leave behind, which is not offering enough internship opportunities [and] mentorship opportunities for these young adults to get a feel for what working within these organizations is about and then how to kind of break through the door,” Nesho said.
Schultz Family Foundation’s Chandrasekaran added the study’s findings show just how much the younger generation is committed to seeking out information on career paths they might want to pursue.
“On one hand, it shows the creativity and gumption of young adults to find a solution, to lean into technology, to harness social media for good,” he said. “At the same time, we see in this a warning sign that traditional institutions that should be helping young adults are failing to help guide, navigate and support them on this journey from school to work.”
Nvidia CEO Jensen Huang doesn’t foresee a sudden spike of AI-related layoffs, but that doesn’t mean the technology won’t drastically change the job market—or even create new roles like robot tailors.
The jobs that will be the most resistant to AI’s creeping effect will be those that consist of more than just routine tasks, Huang said during an interview with podcast host Joe Rogan this week.
“If your job is just to chop vegetables, Cuisinart’s gonna replace you,” Huang said.
On the other hand, some jobs, such as radiologists, may be safe because their role isn’t just about taking scans, but rather interpreting those images to diagnose people.
“The image studying is simply a task in service of diagnosing the disease,” he said.
Huang allowed that some jobs will indeed go away, although he stopped short of using the drastic language from others like Geoffrey Hinton a.k.a. “the Godfather of AI” and Anthropic CEO Dario Amodei, both of whom have previously predicted massive unemployment thanks to the improvement of AI tools.
Yet, the potential, AI-dominated job market Huang imagines may also add some new jobs, he theorized. This includes the possibility that there will be a newfound demand for technicians to help build and maintain future AI assistants, Huang said, but also other industries that are harder to imagine.
“You’re gonna have robot apparel, so a whole industry of—isn’t that right? Because I want my robot to look different than your robot,” Huang said. “So you’re gonna have a whole apparel industry for robots.”
The idea of AI-powered robots dominating jobs once held by humans may sound like science fiction, and yet some of the world’s most important tech companies are already trying to make it a reality.
Tesla CEO Elon Musk has made the company’s Optimus robot a central tenet of its future business strategy. Just last month, Musk predicted money will no longer exist in the future and work will be optional within the next 10 to 20 years thanks to a fully fledged robotic workforce.
AI is also advancing so rapidly that it already has the potential to replace millions of jobs. AI can adequately complete work equating to about 12% of U.S. jobs, according to a Massachusetts Institute of Technology (MIT) report from last month. This represents about 151 million workers representing more than $1 trillion in pay, which is on the hook thanks to potential AI disruption, according to the study.
Even Huang’s potentially new job of AI robot clothesmaker may not last. When asked by Rogan whether robots could eventually make apparel for other robots, Huang replied: “Eventually. And then there’ll be something else.”
After two decades of climbing the corporate ladder at companies ranging from ABC, ESPN, and Charter Communications (commonly known as Spectrum), Timm Chiusano quit it all to become a content creator.
He wasn’t just walking away from high titles, but a high salary, too. In his peak years, Chiusano made $600,000 to $800,000 annually. But in June of 2024, after giving a 12-week notice, he “responsibility fired himself” from his corporate job as VP of production and creative services at Charter.
He did it all to help others navigate the challenges of a workplace, and appreciate the most mundane parts of life on TikTok.
most people are posting their 2024 recaps; these are a few of my favorite moments from the year that was, but i need to start reintroducing myself too i dont have a college degree, no one in my life knew that until i was 35 when i eventually got my foot in the door in my early 20’s after a few years of substitute teaching and part time jobs, i thought for sure i had found the career path of my dreams in live sports production i didn’t think i had a chance of surviving that first college football season but i busted my ass, stuck around and got promoted 5 times in 5 years then i met a girl in Las Vegas, got married in 7 months, and freaked out about my career that had me travelling 36 weeks a year i had to find a more stable “desk job”, i was scared shitless that i was pigeonholed and the travel would eventually destroy my marriage i crafted a narative for espn arguing they needed me on their marketing team because of my unique perspective coming from the production side i got rejected, but kept trying and a year i got that job the 7 years with espn were incredible, but also exhausting and raised all kinds of questions about corporate america, toxic situations, and capitalism in general why was i borderline heart attack stressed so often when i could see that my ideas were literally generating 2,000 times the money that i was getting paid? in 2012 i had a kid and in 2013 i got the biggest job of my career to reinvent how to produce 20,000 commercials a year for small business it took 12 rounds of interviews, a drug test i somehow passed, and a background check that finally made me tell my wife of 8 years that i didnt have a college degree they brought me in the thursday before my first day and told me what i told grace in that clip the next decade was an insane blur; i saw everything one would ever see in their career from the perspective of an executive at a fortune 100 i started making tiktoks, kinda blacked out at some point in 2019 and responsibly fired myself in 2024 to see what i might be capable of on my own with all the skills i picked up along my career journey now the mission is pay what i know forward, and see if i can become the mr rogers of corporate america cc: @grace beverley @Ryan Holiday @Subway Oracle
What started as short-video vlogs on just about anything in 2020 (reviews on protein bars, sushi, and sneakers) later transitioned to videos on growing up, and dealing with life’s challenges, like coming to terms when you have a toxic boss. Today, his platform on TikTok has over 1 million followers.
With the help of going viral from his “loop” format where videos end and seamlessly circle back to the beginning, he began making more videos as a side-hustle on top of his day-to-day tasks in the office.
“How can I get people to be smarter and more comfortable about their careers in ways that are gonna help on a day-to-day basis?” Chiusano told Fortune.
Today, he could go by many titles: former vice president at a Fortune 100 company, motivational speaker, dad, content creator, or as he labels himself, the Mister Rogers of Corporate America.
Just as the late public television icon helped kids navigate the complexities of childhood, Chiusano wants to help young adults think about how to approach their careers and their potential to make an impact.
“Mister Rogers is the greatest of all time in his space. I will never get to that level of impact. But it’s an easy way to describe what I’m trying to do, and it consistently gives me a goal to strive for,” he said. “There are some parallels here with the quirkiness.”
Firing himself after 25 years in the corporate world
Even with years in corporate, Chiusano doesn’t resemble the look of a typical buttoned-up executive. Today, he has more of a relaxed Brooklyn dad attire, with a sleeve of tattoos and a confidence to blend in with any trendy middle aged man in Soho. During our interview, he showed off one of the first tattoos he got: two businessmen shaking hands, a reference to Radiohead’s OK Computer album.
“This is a dope ass Monday in your 40s,” began one of his videos.
It consisted of Chiusano doing everyday things such as eating leftovers, going to the gym, training for the NYC marathon, taking out the trash, dropping his daughter off at school, a rehearsal for a Ted Talk, eating lunch with his wife, and brand deal meetings. Though the content sounds pretty normal, that’s the point.
“The reason why I fired myself in the first place was to be here,” he says in the video while picking his daughter up from school.
Today, Chiusano spends his days making content on navigating workplace culture, public speaking, brand deals, brand partnerships, executive coaching, writing a book, and the most important job: being a dad to his 13-year-old daughter Evelyn.
“I’m basically flat [in salary] to where I was, and this is everything I could ever want in the world,” he said. “The ability to send my kid to the school she’s been going to, eat sushi takeout almost as much as I’d like, and do nice things for my wife.”
In fact, when sitting inside one of his favorite New York City spots, Lure Fishbar, he keeps getting stopped by regulars who know him by name. He points out that one of his favorite interviews he filmed here was with legendary filmmaker Ken Burns.
Advice to Gen Z
In a time where Gen Z has been steering to more unconventional paths, like content creation or skill trades rather than just a 9-to-5 office job, Chiusano opens up a lens to what life looks like when deciding to be present rather than always looking for what’s next—a mistake he said he made in his 20s.
Instead, he wants to teach the younger generation to build skills for as long as you can, but “if you are unhappy, that’s a very different conversation.”
“I think some people will make themselves more unhappy because they feel like that’s what’s expected of a situation,” he said.
“I would love to be able to empower your generation more, to be like somebody’s gonna have to be the head of HR at that super random company to put cool standards and practices in place for better work-life balance for the employees.”
For Mark Zuckerberg, the most significant creation from his two years at Harvard University wasn’t the precursor to a global social network, but a prank website that nearly got him expelled.
The Meta CEO said in a 2017 commencement address at his alma mater that the controversial site, Facemash, was “the most important thing I built in my time here” for one simple reason: it led him to his wife, Priscilla Chan.
“Without Facemash I wouldn’t have met Priscilla, and she’s the most important person in my life,” Zuckerberg said during the speech.
In 2003, Zuckerberg, then a sophomore, created Facemash by hacking into Harvard’s online student directories and using the photos to create a site where users could rank students’ attractiveness. The site went viral, but it was quickly shut down by the university. Zuckerberg was called before Harvard’s Administrative Board, facing accusations of breaching security, violating copyrights, and infringing on individual privacy.
“Everyone thought I was going to get kicked out,” Zuckerberg recalled in his speech. “My parents came to help me pack. My friends threw me a going-away party.”
It was at this party, thrown by friends who believed his expulsion was imminent, where he met Chan, another Harvard undergraduate. “We met in line for the bathroom in the Pfoho Belltower, and in what must be one of the all time romantic lines, I said: ‘I’m going to get kicked out in three days, so we need to go on a date quickly,’” Zuckerberg said.
Chan, who described her now-husband to The New Yorker as “this nerdy guy who was just a little bit out there,” went on the date with him. Zuckerberg did not get expelled from Harvard after all, but he did famously drop out the following year to focus on building Facebook.
While the 2010 film The Social Network portrayed Facemash as a critical stepping stone to the creation of Facebook, Zuckerberg himself has downplayed its technical or conceptual importance.
“And, you know, that movie made it seem like Facemash was so important to creating Facebook. It wasn’t,” he said during his commencement speech. But he did confirm that the series of events it set in motion—the administrative hearing, the “going-away” party, the line for the bathroom—ultimately connected him with the mother of his three children.
Chan, for her part, went on to graduate from Harvard in 2007, taught science, and then attended medical school at the University of California, San Francisco, becoming a pediatrician.
She and Zuckerberg got married in 2012, and in 2015, they co-founded the Chan Zuckerberg Initiative, a philanthropic organization focused on leveraging technology to address major world challenges in health, education, and science. Chan serves as co-CEO of the initiative, which has pledged to give away 99% of the couple’s shares in Meta Platforms to fund its work.
You can watch the entirety of Zuckerberg’s Harvard commencement speech below:
For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing.
Politics8 years ago