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Gen Z content creators are bringing in millions from their side hustles—and questioning the need for a college degree

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When Gen Alpha dreams about the future, fewer and fewer are imagining the white lab coat or briefcase wishes of their parents. Instead, they see ring lights and “Get Ready With Me” videos.

In fact, the top two career aspirations among Gen Alpha across the U.S. are YouTuber and TikTok creator, according to a 2024 Whop survey. And many young people are already turning their dreams into reality, including 19-year-old Katie Fang.

The recent high school graduate boasts 6.4 million followers on TikTok and is most known for her popular videos showcasing how she starts her mornings, as well as showcasing brand-deal trips and her recent move to New York City from Vancouver, Canada. 

Even though she’s already seemingly gotten a jump-start on her career, Fang is set to attend New York University in the fall, where she will focus on upgrading her digital marketing skills. Fang told Fortune that pursuing a college education will help her think more critically and creatively, especially when crafting content and understanding how platforms like TikTok’s algorithm work.

“I think I’ve always known that I was going to stay in school. I never really took a break—I was online for two years, so it kind of felt like I wasn’t in school, but I was,” Fang told Fortune. “I wanted to go to NYU for the longest time. Just because I started social media, and it became my full-time career, doesn’t mean that dream ever faded.”

Fang’s long-term goal is to start a business after college and to continue to build a personal brand.

“I think the most important thing is just don’t rush to have it all figured out, because especially when you’re so young, you’re not going to know everything,” Fang said.

Since starting her TikTok account in Canada, Fang hasn’t earned revenue directly from her videos. Instead, the majority of her income comes from brand partnerships with companies like Glow Recipe, The Ordinary, and Kosas.

“What I enjoy most is probably how creative everything is,” Fang said. “It’s crazy how you can make the most random video that makes no sense, and that ends up being the one that gets millions of views.”

Fang is just one example of how young people have been able to turn a passion project into a runaway for a high-paying career, where they are their boss.

This comes as a growing number of Gen Zs are questioning the value of a degree to begin with. Recent data shows the unemployment rate for men aged 22 to 27 is almost the same regardless of whether they have a college degree.

Gen Alpha and Gen Z want to follow in the footsteps of MrBeast

If you’ve ever scrolled through YouTube, chances are you’ve probably come across viral sensations like “I Survived the 5 Deadliest Places on Earth” or the high-stakes Beast Games challenges—videos that have each garnered over 100 million views. 

The mastermind behind these social phenomena is 27-year-old Jimmy Donaldson, better known as MrBeast, who also holds the crown as the most-subscribed creator on the platform.

A self-made YouTuber whose net worth now exceeds $1 billion, Donaldson began creating and sharing content at just 13 years old. He later dropped out of East Carolina University in 2016 after just a few weeks of courses to pursue content creation full time. Since its launch in 2012, MrBeast’s channel has skyrocketed in popularity thanks to breakout hits like “Squid Game in Real Life,” which racked up over 845 million views.

In a recent episode of The Diary of a CEO podcast, Donaldson told host Steven Bartlett that he discovered his motivation to pursue content creation on YouTube when he found out creators were making a high income a year. Growing up without much financial stability, he was driven by a desire to support his mother and family. 

“This is what I love doing, I’ve never had as much joy doing something as I do this,” Donaldson said. “I just never give up. There’s no world where I would ever quit. When I was 11, I just said I’m going to be a YouTuber, and I’m going to die trying, and I meant it. Even if there were no one still watching my videos to this day, I would still be going. I’m just the most competitive, stubborn person you’ll ever meet.”

At first, Donaldson’s mother did not want her son to pursue a career in social media because she wanted him to be successful and encouraged him to pursue a college degree instead.

“When people tell me I can’t do something, it makes me want to do more,” Donaldson said. “If you tell me I shouldn’t do something, that’s fine, but if you tell me I can’t, then everything in my body just wants to go.”

Donaldson is not alone in using social media as a source of income and as a career. According to social commerce platform Whop, 42% of US teens are actively earning money online through their digital channels. 

Another content creator who did not go through the traditional college pathway is Olajide Olayinka Williams, better known as KSI. He is a 32-year-old British influencer, professional boxer, musician, and entrepreneur. He also founded businesses such as Prime Hydration, Lunchly, and Misfits Boxing, and has a net worth of $100 million.  

Joining YouTube in 2009 and initially posting videos of himself playing games, Williams built a following of over 50 million across all his platforms. Unlike his peers, Williams decided not to pursue college at all in favor of his blossoming content creation career — in part after realizing how much he was earning before attending university.  

“I remember I asked a teacher, this is how I made this month, it was about £1,500, and I remember him telling me ‘that’s more than I make’,” Williams told the BBC in 2020. “I looked at it and I thought, that’s it, YouTube is the one, it is the goldmine. I need to push and push because I know I can become something and make my parents proud.”

How to be a successful content creator without a college degree

It’s becoming easier than ever to start a career as a content creator and make a living without a college degree. After all, all you need is a phone to get started. 

Successful content creators who didn’t go through a traditional educational pathway all share a common trait: building a community so highly engaged that they can rely on their continued support for exposure, said University of Southern California communication professor Freddy Nager.

“It’s important that you try to cultivate your fan base. Otherwise, the only way to reach your own followers is to boost your posts and buy ads,” Nager told Fortune. “A lot of people didn’t become creators to spend money. They wanted to make money, but the platforms want to make money.”

Many creators build their email lists so they can directly notify followers when a new video is released, often encouraging them to watch and leave a comment. He also suggested that creators interact with followers in the comment section, something that is favorable to algorithms.

“You want your users to comment on your posts, because if they do, it means they really care,” Nager said. “Now, the comment could be negative. They could hate your video. Nonetheless, the algorithm reads it that if you’re willing to take the time to comment on the video, not just liking it. So this means that your content must provoke comments. Sadly, that means that a lot of influencers become controversial on purpose.”

This type of collaboration is a key strategy for building influence and trust without a degree requirement. Nager also advised new creators to partner with others, regardless of their fame, emphasizing that exposure to each other’s audiences helps both grow. 

In addition, he said that to stand out, creators need two key traits: personality and perspective. They must be relatable yet aspirational, offering a unique voice and sharing their human side to form real connections. Otherwise, they risk being replaced by generic content.

While a formal education isn’t required to break into the industry, Nager said, it offers key advantages. 

“I think you need an education to learn from your mistakes, without suffering. We can all learn from suffering, but let’s avoid it. Let’s learn how to analyze data,” he explained.

And while ultimately content creators can and have succeeded without degrees, Nager said more education can also expand one’s worldview and creativity outside of your path. 

“Can you be educated without college? Possibly, if you love to read,” he said. “But college lets you explore courses outside your field—take astronomy if you’re a writer, or music if you’re a scientist. It doesn’t mean that you’re going to become a musical expert, but something about music may change the way that you think about chemistry and performance.”





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U.S. troops have been in Syria for over a decade. Here’s what to know after deadly IS attack

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The death of two U.S. service members and one American civilian in an attack in Syria by an alleged member of the Islamic State group has drawn new attention to the presence of American forces in the country.

Saturday’s attack was the first with fatalities since the fall of Syrian President Bashar Assad a year ago.

The United States has had troops on the ground in Syria for over a decade, with a stated mission of fighting IS. While not part of its official mission, the U.S. presence has also been seen as a means to hinder the flow of Iranian and Iran-backed fighters and weapons into Syria from neighboring Iraq.

The number of U.S. troops in the country has fluctuated and currently stands at around 900. They are mainly posted in the Kurdish-controlled northeast and at the al-Tanf base in the southeastern desert near the borders with Iraq and Jordan.

Here’s the back story and present situation of the U.S. military force in Syria:

What U.S. forces are doing in Syria

In 2011, mass protests in Syria against the Assad government were met by a brutal crackdown and spiraled into a civil war that lasted nearly 14 years before he was ousted in December 2024.

Wary of getting bogged down in another costly and politically unpopular war in the Middle East after its experience in Iraq and Afghanistan, Washington sent support to rebel groups but at first avoided direct military intervention.

That changed after the rise of the IS, which carried out sporadic attacks in the U.S. and Europe, while in Iraq and Syria, it seized territory that was at one point half the size of the United Kingdom. In the areas the group controlled, it was notorious for its brutality against religious minorities, as well as Muslims whom it considered to be apostates.

In 2014, the administration of then-U.S. President Barack Obama launched an air campaign against IS in Iraq and Syria. The following year, the first U.S. ground troops entered Syria, where they partnered with the Kurdish-led Syrian Democratic Forces in the country’s northeast.

By 2019, IS had lost control of all the territory it once held, but sleeper cells have continued to launch attacks.

The US military and Syrian forces

Before Assad’s ouster, Washington had no diplomatic relations with Damascus and the U.S. military did not work directly with the Syrian army.

That has changed over the past year. Ties have warmed between the administrations of U.S. President Donald Trump and Syrian interim President Ahmad al-Sharaa, the former leader of an Islamist insurgent group Hayat Tahrir al-Sham that used to be listed by Washington as a terrorist organization.

In November, al-Sharaa became the first Syrian president to visit Washington since the country’s independence in 1946. During his visit, Syria announced its entry into the global coalition against the Islamic State, joining 89 other countries that have committed to combating the group.

While the entry into the coalition signals a move toward greater coordination between the Syrian and U.S. militaries, the Syrian security forces have not officially joined Operation Inherent Resolve, the U.S.-led military mission against IS in Iraq and Syria, which has for years partnered with the Kurdish-led Syrian Democratic Forces in northeast Syria.

The future US footprint in Syria

The number of U.S. troops posted in Syria has changed over the years.

Trump tried to withdraw all forces from Syria during his first term, but he met opposition from the Pentagon because it was seen as abandoning Washington’s Kurdish allies, leaving them open to a Turkish offensive.

Turkey considers the SDF a terrorist organization because of its association with the Kurdistan Workers’ Party, or PKK, which has waged a long-running insurgency in Turkey.

The number of U.S. troops increased to more than 2,000 after the Oct. 7, 2023, attack by Hamas in Israel, as Iranian-backed militants targeted American troops and interests in the region in response to Israel’s bombardment of Gaza.

The force has since been drawn back down to around 900, but Trump has given no indication that he is planning a full withdrawal in the near future.

After Saturday’s attack, U.S. envoy to Syria Tom Barrack posted on X: “A limited number of U.S. forces remain deployed in Syria solely to finish the job of defeating ISIS once and for all.”

The U.S. presence “empowers capable local Syrian partners to take the fight to these terrorists on the ground, ensuring that American forces do not have to engage in another costly, large-scale war in the Middle East,” he said, adding, “We will not waver in this mission until ISIS is utterly destroyed.”



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Trump’s demolition of East Wing of White House challenged by National Trust for Historic Preservation

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President Donald Trump was sued on Friday by preservationists asking a federal court to halt his White House ballroom project until it goes through multiple independent reviews and wins approval from Congress.

The National Trust for Historic Preservation, a privately funded group, is asking the U.S. District Court to block Trump’s White House ballroom addition, which already has involved razing the East Wing, until it goes through comprehensive design reviews, environmental assessments, public comments and congressional debate and ratification.

The project has prompted criticism in the historic preservation and architectural communities, and among his political adversaries, but the lawsuit is the most tangible effort thus far to alter or stop the president’s plans for an addition that itself would be nearly twice the size of the White House before the East Wing’s demolition.

“No president is legally allowed to tear down portions of the White House without any review whatsoever — not President Trump, not President Biden, and not anyone else,” the lawsuit states. “And no president is legally allowed to construct a ballroom on public property without giving the public the opportunity to weigh in.”

Additionally, the Trust wants the court to declare that Trump, by fast-tracking the project, has committed multiple violations of the Administrative Procedures Act and the National Environmental Policy Act, while also exceeding his constitutional authority by not consulting lawmakers.

No more work should be done, the Trust argues, until administration officials “complete the required reviews — reviews that should have taken place before the Defendants demolished the East Wing, and before they began construction of the Ballroom.”

White House maintains that Trump has ‘full legal authority’ over the building

Asked questions about the lawsuit, White House spokesman David Ingle responded with a blanket assertion that Trump is within his “full legal authority to modernize, renovate and beautify the White House — just like all of his predecessors did.”

Ingle did not specifically address an Associated Press question asking whether the president would consult Congress at any point.

The White House response correctly notes that essentially every president makes some changes to the White House. But Trump’s efforts are the most sweeping since a nearly complete gutting of the decaying interior of the oldest portion of the mansion during President Harry Truman’s tenure. Truman sought and received explicit authorization from Congress, along with appropriations. Further, he consulted the American Society of Engineers and the Commission on Fine Arts, and he appointed a bipartisan commission to oversee the project.

Trump, a Republican, has emphasized since announcing the project that he’s doing it with private money, including his own. But that would not necessarily change how federal laws and procedures apply to what is still a U.S. government project.

The president already has bypassed the federal government’s usual building practices and historical reviews with the East Wing demolition. He recently added another architectural firm to the project.

Trump has long said a White House ballroom is overdue, complaining that events were held outside under a tent because the East Room and the State Dining Room could not accommodate bigger crowds. Trump, among other complaints, said guests get their feet wet if it rains during such events.

The White House is expected to submit plans for Trump’s new ballroom to a federal planning commission before the year ends, about three months after construction began.

Will Scharf, who was named by Trump as chairman of the National Capital Planning Commission, said at the panel’s monthly meeting last week that he was told by colleagues at the White House that the long-awaited plans would be filed in December.

“Once plans are submitted, that’s really when the role of this commission, and its professional staff, will begin,” said Scharf, who also is one of the Republican president’s top White House aides.

He said the review process would happen at a “normal and deliberative pace.”

Besides being too late, the Trust argues, that’s not nearly enough.

Federal law cites ‘express authority of Congress’ over D.C. projects

The Trust asserts that plans should have been submitted to the National Capital Planning Commission, the Commission of Fine Arts and Congress before any action. The lawsuit notes that the Trust wrote to those entities and the National Park Service on Oct. 21, after East Wing demolition began, urging a stop to the project and asking the administration to comply with federal law.

“The National Trust received no response,” the lawsuit said.

The lawsuit cites a litany of federal statutes and rules detailing the role the planning and fine arts commission and lawmakers play in U.S. government construction projects.

Among them is a statute: “A building or structure shall not be erected on any reservation, park, or public grounds of the Federal Government in the District of Columbia without express authority of Congress.”

The Trust notes also that the range design and environmental reviews, along with congressional deliberation, would involve public input.

“This public involvement, while important in all preservation matters, is particularly critical here, where the structure at issue is perhaps the most recognizable and historically significant building in the country,” the complaint says.

Besides the president, the lawsuit names as defendants the National Parks Service, the Department of the Interior, and the General Services Administration, along with leaders of those federal agencies.



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Maine is getting Loony again as population of beloved bird doubles since 1983

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Loons are on the mend in Maine, filling more of the state’s lakes and ponds with their haunting calls, although conservationists say the birds aren’t out of the woods yet.

Maine is home to a few thousand of the distinctive black-and-white waterbirds — the East Coast’s largest loon population — and conservationists said efforts to protect them from threats helped grow the population. An annual count of common loons found more adults and chicks this year than last, Maine Audubon said this week.

The group said it estimated a population for the southern half of Maine of 3,174 adult loons and 568 chicks. Audubon bases its count on the southern portion of Maine because there are enough bird counters to get a reliable number. The count is more than twice the number when they started counting in 1983, and the count of adults has increased 13% from 10 years ago.

“We’re cautiously optimistic after seeing two years of growing chick numbers,” said Maine Audubon wildlife ecologist Tracy Hart. “But it will take several more years before we know if that is a real upward trend, or just two really good years.”

Maine lawmakers have attempted to grow the population of the loons with bans on lead fishing tackle that the birds sometimes accidentally swallow. Laws that limit boat speeds have also helped because they prevent boat wakes from washing out nests, conservation groups say.

It’s still too early to know if Maine’s loons are on a sustainable path to recovery, and the success of the state’s breeding loons is critical to the population at large, Hart said. Maine has thousands more loons than the other New England states, with the other five states combining for about 1,000 adults. The state is home to one of the largest populations of loons in the U.S., which has about 27,000 breeding adults in total.

Minnesota has the most loons in the lower 48 states, with a fairly stable population of about 12,000 adults, but they are in decline in some parts of their range.

While loons are not listed under the U.S. Endangered Species Act, they are considered threatened by some states, including New Hampshire and Michigan. The U.S. Forest Service also considers the common loon a sensitive species.

The birds migrate to the ocean in late fall and need a long runway to take off, meaning winter can be a treacherous time for the birds because they get trapped by ice in the lakes and ponds where they breed, said Barb Haney, executive director of Avian Haven, a wildlife rehabilitation center in Freedom, Maine.

“We’re getting a lot of calls about loons that are iced in,” Haney said, adding that the center was tending to one such patient this week.



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