Gaurav Gupta launches first menswear flagship at DLF Emporio, Delhi

Gaurav Gupta has opened its first flagship store dedicated to menswear. Located in New Delhi’s DLF Emporio, the boutique measures around 2,300 square feet and establishes Gaurav Gupta Man as a core pillar of the Gaurav Gupta brand.

 
The store inside the premium mall was designed by architect Karanbir Duggal in close collaboration with Gaurav Gupta, the brand announced in a press release. Its bold interior resembles a fluid maze, guiding the shopper through curved corridors, past slightly surrealist sculptures, through to rooms filled with the label’s occasion wear in a move to encourage exploration and discovery.
 
“This space reflects how I think about menswear today,” commented Gaurav Gupta about the intent behind the space. “It is fluid, sculptural, and introspective. The store becomes an extension of the Gaurav Gupta Man, where architecture and clothing exist in quiet conversation with one another.”

 
Gaurav Gupta first introduced his men’s offering in 2017 at fashion event GQ Fashion Nights and has dressed celebrities including Ranveer Singh. The new store caters to the label’s growing national and global menswear clientele with a selection of its signature tuxedos, bandhgalas, and ceremonial dress as well as new verticals including kurtas and Nehru jackets, shirts, accessories, bow ties, footwear, and finishing pieces.

“The concept of Shunya informed the way we shaped the space,” said architect Karanbir Duggal. “Emptiness was treated as an active element, allowing the architecture to feel calm, intentional, and deeply immersive rather than visually dense.”