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Gartner predicts an AI-fueled ‘lonely enterprise’ for finance workers if CFOs don’t take action

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Good morning. Five years from now, traditional corporate finance may be a distant memory—and perhaps a bit lonelier for the workforce.

Global research and advisory firm Gartner urges CFOs to act now to future-proof their teams and workflows. Why? Gartner predicts eight powerful forces—spanning technology, organizational dynamics, and regulatory change—will fundamentally reshape the finance function.

AI is chief among them. By 2030, Gartner projects that one-third of enterprise applications will have embedded agentic AI, with 15% of day-to-day work decisions made autonomously. Human roles will evolve to focus on supervising, collaborating with, and coaching AI counterparts.

Machine decision-making will also accelerate. As early as 2028, Gartner is predicting 70% of finance functions will use AI analysis with connected device data for real-time decision making on operational costs and cash flow management, according to Brian Stickles, senior principal at Gartner Finance. This automation means less time spent on repetitive work for finance employees.

But one prediction—the “lonely enterprise”—warns that these advances may negatively impact the employee experience if CFOs are not proactive. According to Gartner, organizational specialization and remote work technologies will make finance staff more isolated. While self-service tools boost efficiency, they also risk creating silos and disconnecting finance from the broader business context necessary for high-quality advice.

A recent Harvard Business Review article also emphasizes that organizations shouldn’t lose sight of their most important asset—humans—as AI creates more efficient and productive workplaces. Companies must proactively ensure the quality of employee interactions and workplace relationships is preserved, according to the authors.

Gartner points to another looming force: the “finance talent crash.” With the majority of CPAs nearing retirement and fewer replacements entering the field, the traditional finance talent pool is shrinking. Finance will increasingly seek technology-savvy recruits, and will need to reshape roles to blend finance and IT skills.

Other transformative forces include do-it-yourself tech, the end of customization, the complexity of matrixed organizations, and the challenge of keeping up with ever-shifting regulatory compliance.

Adapting to these changes requires a strong focus on change management to ensure employees have a positive experience with AI. For instance, a LinkedIn report released earlier this week found that half of professionals surveyed say learning AI feels like another job, and there has been an 82% increase this year in people posting on LinkedIn about feeling overwhelmed and navigating change. One-third admitted feeling embarrassed about their lack of understanding of AI, and 35% reported feeling nervous discussing AI at work for fear of sounding uninformed, according to the report.

These are exciting times for the evolution of the finance function. Keeping employees engaged and supported on this journey will be critical to long-term success.

Quick note: The next CFO Daily will be in your inbox on Tuesday. Enjoy the Labor Day holiday.

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Brad Delco will become CFO and EVP of finance, J.B. Hunt Transport Services Inc. (No. 348), effective Sept.1. The company is one of the largest supply chain solutions providers in North America. Delco previously served as SVP of finance and VP of finance at J.B. Hunt. He joined the company in 2019. Before J.B. Hunt, Delco spent 14 years at Stephens Inc., a privately-owned investment banking and financial services firm, working in both corporate finance and equity research roles, primarily covering the transportation industry.

 

Brad Singer was appointed by Warner Bros. Discovery, Inc. (No. 114) as CFO of Warner Bros., upon completion of the company’s planned separation, which is expected to occur by mid-2026. Gunnar Wiedenfels, CFO since 2022, will become CEO of global networks, the new company that will include cable channel businesses. Singer will report to David Zaslav, president and chief executive of WBD and future president and CEO of Warner Bros. He will begin in this new position in October in a strategic role until the official formation of Warner Bros. Singer most recently served as partner and chief operating officer of ValueAct Capital before retiring in 2021.  Prior to joining ValueAct Capital in 2012, Singer was the CFO of Discovery Communications.

 

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shiftssee the most recent edition.

 

More notable moves this week: 

 

Surajit Datta was appointed CFO of Kodiak Robotics, Inc., a provider of AI-powered autonomous vehicle technology, effective immediately. Datta succeeds Eric Chow, who has been with Kodiak since January 2019, has served as CFO since 2022 and plans to remain at Kodiak through the end of 2025 to support the transition. Datta brings more than 20 years of experience. Most recently, he served as VP of finance at SentinelOne, a cybersecurity firm. Before that, he held several senior-level positions with semiconductor and AI technology company Arm, including VP of finance and corporate development. 

Leanne Cunningham, EVP and CFO of Brown-Forman Corporation (NYSE: BFA, BFB) announced that she will retire on May 1, 2026, after more than 30 years of service with the company. Cunningham joined Brown-Forman in 1995 as a corporate accountant and progressed through a series of roles in accounting, finance, corporate strategy, and production operations. Before being named CFO in July 2021, she served as SVP, shareholder relations officer, commercial finance, and financial planning and analysis. The company has initiated a formal search for Cunningham’s successor with the goal of announcing an appointment by the end of the calendar year.

Kalani Reelitz was appointed CFO of Sedgwick, a risk and claims administration partner. Reelitz succeeds Henry Lyons, Sedgwick’s CFO since 2015, who will retire later this year. Reelitz brings more than 20 years of experience to the company. He previously served as CFO at Compass, where he oversaw the entire range of accounting and finance functions. Since November of 2023, Reelitz served as the company’s de facto chief operating officer. Before Compass, he held roles at Cushman & Wakefield and Walgreens.

Matthew Brown was appointed CFO of Tenable (Nasdaq: TENB), an exposure management company, effective immediately. Brown succeeds Steve Vintz, who was recently appointed as a co-CEO of the company alongside Mark Thurmond. Brown has more than two decades of experience in the technology sector. Most recently, he served as CFO of Altair Engineering, where he helped lead its sale to Siemens for $10.7 billion. Before  Altair, Brown held senior finance roles at NortonLifeLock, Symantec, Blue Coat, Brocade, NETGEAR, and KPMG. 

Philip Carter was appointed senior VP and CFO of Skyworks Solutions, Inc. (Nasdaq: SWKS), a provider of analog and mixed-signal semiconductors, effective Sept. 8. Carter joins Skyworks from Advanced Micro Devices, Inc. (AMD), where he has served as corporate VP and chief accounting officer since November 2024. Before AMD, Carter served as Skyworks’ vice president, corporate controller and principal accounting officer. Previously, at Broadcom Inc., he helped transform their accounting organization in terms of people, process and systems during a period of rapid growth. 

Big Deal

After a period of heightened macroeconomic uncertainty, bidder dynamics are stabilizing as the third quarter progresses, and capital targeting commercial real estate continues to grow. That’s according to JLL’s proprietary Global Bid Intensity Index, which measures bidding activity and offers a real-time view of improving liquidity and competitiveness in private real estate capital markets.

In July, the index recorded its first month-over-month improvement since December, indicating more competitive bidder dynamics across the market after a stretch of bond market volatility and trade policy uncertainty.

“With no shortage of liquidity, institutional investors are returning to the market with more capital sources and a renewed appetite for real estate,” said Ben Breslau, chief research officer at JLL. “We expect momentum to pick up through the second half of the year.”

Going deeper

Here are four Fortune weekend reads:

Overheard

“It’s one of the most devastating things we’ve seen.”

—Teddy Phillips Jr., CEO of Knoxville-based Phillips Inc., recently told a local news station about the aftermath of Hurricane Katrina, which hit New Orleans on Aug. 29, 2005—one of the deadliest natural disasters in U.S. history. The company was awarded a contract from the U.S. Army Corps of Engineers in 2005 to help clean up debris following the storm.



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Senate Dems’ plan to fix Obamacare premiums adds nearly $300 billion to deficit, CRFB says

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The Committee for a Responsible Federal Budget (CRFB) is a nonpartisan watchdog that regularly estimates how much the U.S. Congress is adding to the $38 trillion national debt.

With enhanced Affordable Care Act (ACA) subsidies due to expire within days, some Senate Democrats are scrambling to protect millions of Americans from getting the unpleasant holiday gift of spiking health insurance premiums. The CRFB says there’s just one problem with the plan: It’s not funded.

“With the national debt as large as the economy and interest payments costing $1 trillion annually, it is absurd to suggest adding hundreds of billions more to the debt,” CRFB President Maya MacGuineas wrote in a statement on Friday afternoon.

The proposal, backed by members of the Senate Democratic caucus, would fully extend the enhanced ACA subsidies for three years, from 2026 through 2028, with no additional income limits on who can qualify. Those subsidies, originally boosted during the pandemic and later renewed, were designed to lower premiums and prevent coverage losses for middle‑ and lower‑income households purchasing insurance on the ACA exchanges.

CRFB estimated that even this three‑year extension alone would add roughly $300 billion to federal deficits over the next decade, largely because the federal government would continue to shoulder a larger share of premium costs while enrollment and subsidy amounts remain elevated. If Congress ultimately moves to make the enhanced subsidies permanent—as many advocates have urged—the total cost could swell to nearly $550 billion in additional borrowing over the next decade.

Reversing recent guardrails

MacGuineas called the Senate bill “far worse than even a debt-financed extension” as it would roll back several “program integrity” measures that were enacted as part of a 2025 reconciliation law and were intended to tighten oversight of ACA subsidies. On top of that, it would be funded by borrowing even more. “This is a bad idea made worse,” MacGuineas added.

The watchdog group’s central critique is that the new Senate plan does not attempt to offset its costs through spending cuts or new revenue and, in their view, goes beyond a simple extension by expanding the underlying subsidy structure.

The legislation would permanently repeal restrictions that eliminated subsidies for certain groups enrolling during special enrollment periods and would scrap rules requiring full repayment of excess advance subsidies and stricter verification of eligibility and tax reconciliation. The bill would also nullify portions of a 2025 federal regulation that loosened limits on the actuarial value of exchange plans and altered how subsidies are calculated, effectively reshaping how generous plans can be and how federal support is determined. CRFB warned these reversals would increase costs further while weakening safeguards designed to reduce misuse and error in the subsidy system.

MacGuineas said that any subsidy extension should be paired with broader reforms to curb health spending and reduce overall borrowing. In her view, lawmakers are missing a chance to redesign ACA support in a way that lowers premiums while also improving the long‑term budget outlook.

The debate over ACA subsidies recently contributed to a government funding standoff, and CRFB argued that the new Senate bill reflects a political compromise that prioritizes short‑term relief over long‑term fiscal responsibility.

“After a pointless government shutdown over this issue, it is beyond disappointing that this is the preferred solution to such an important issue,” MacGuineas wrote.

The off-year elections cast the government shutdown and cost-of-living arguments in a different light. Democrats made stunning gains and almost flipped a deep-red district in Tennessee as politicians from the far left and center coalesced around “affordability.”

Senate Minority Leader Chuck Schumer is reportedly smelling blood in the water and doubling down on the theme heading into the pivotal midterm elections of 2026. President Donald Trump is scheduled to visit Pennsylvania soon to discuss pocketbook anxieties. But he is repeating predecessor Joe Biden’s habit of dismissing inflation, despite widespread evidence to the contrary.

“We fixed inflation, and we fixed almost everything,” Trump said in a Tuesday cabinet meeting, in which he also dismissed affordability as a “hoax” pushed by Democrats.​

Lawmakers on both sides of the aisle now face a politically fraught choice: allow premiums to jump sharply—including in swing states like Pennsylvania where ACA enrollees face double‑digit increases—or pass an expensive subsidy extension that would, as CRFB calculates, explode the deficit without addressing underlying health care costs.



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Netflix–Warner Bros. deal sets up $72 billion antitrust test

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Netflix Inc. has won the heated takeover battle for Warner Bros. Discovery Inc. Now it must convince global antitrust regulators that the deal won’t give it an illegal advantage in the streaming market. 

The $72 billion tie-up joins the world’s dominant paid streaming service with one of Hollywood’s most iconic movie studios. It would reshape the market for online video content by combining the No. 1 streaming player with the No. 4 service HBO Max and its blockbuster hits such as Game Of ThronesFriends, and the DC Universe comics characters franchise.  

That could raise red flags for global antitrust regulators over concerns that Netflix would have too much control over the streaming market. The company faces a lengthy Justice Department review and a possible US lawsuit seeking to block the deal if it doesn’t adopt some remedies to get it cleared, analysts said.

“Netflix will have an uphill climb unless it agrees to divest HBO Max as well as additional behavioral commitments — particularly on licensing content,” said Bloomberg Intelligence analyst Jennifer Rie. “The streaming overlap is significant,” she added, saying the argument that “the market should be viewed more broadly is a tough one to win.”

By choosing Netflix, Warner Bros. has jilted another bidder, Paramount Skydance Corp., a move that risks touching off a political battle in Washington. Paramount is backed by the world’s second-richest man, Larry Ellison, and his son, David Ellison, and the company has touted their longstanding close ties to President Donald Trump. Their acquisition of Paramount, which closed in August, has won public praise from Trump. 

Comcast Corp. also made a bid for Warner Bros., looking to merge it with its NBCUniversal division.

The Justice Department’s antitrust division, which would review the transaction in the US, could argue that the deal is illegal on its face because the combined market share would put Netflix well over a 30% threshold.

The White House, the Justice Department and Comcast didn’t immediately respond to requests for comment. 

US lawmakers from both parties, including Republican Representative Darrell Issa and Democratic Senator Elizabeth Warren have already faulted the transaction — which would create a global streaming giant with 450 million users — as harmful to consumers.

“This deal looks like an anti-monopoly nightmare,” Warren said after the Netflix announcement. Utah Senator Mike Lee, a Republican, said in a social media post earlier this week that a Warner Bros.-Netflix tie-up would raise more serious competition questions “than any transaction I’ve seen in about a decade.”

European Union regulators are also likely to subject the Netflix proposal to an intensive review amid pressure from legislators. In the UK, the deal has already drawn scrutiny before the announcement, with House of Lords member Baroness Luciana Berger pressing the government on how the transaction would impact competition and consumer prices.

The combined company could raise prices and broadly impact “culture, film, cinemas and theater releases,”said Andreas Schwab, a leading member of the European Parliament on competition issues, after the announcement.

Paramount has sought to frame the Netflix deal as a non-starter. “The simple truth is that a deal with Netflix as the buyer likely will never close, due to antitrust and regulatory challenges in the United States and in most jurisdictions abroad,” Paramount’s antitrust lawyers wrote to their counterparts at Warner Bros. on Dec. 1.

Appealing directly to Trump could help Netflix avoid intense antitrust scrutiny, New Street Research’s Blair Levin wrote in a note on Friday. Levin said it’s possible that Trump could come to see the benefit of switching from a pro-Paramount position to a pro-Netflix position. “And if he does so, we believe the DOJ will follow suit,” Levin wrote.

Netflix co-Chief Executive Officer Ted Sarandos had dinner with Trump at the president’s Mar-a-Lago resort in Florida last December, a move other CEOs made after the election in order to win over the administration. In a call with investors Friday morning, Sarandos said that he’s “highly confident in the regulatory process,” contending the deal favors consumers, workers and innovation. 

“Our plans here are to work really closely with all the appropriate governments and regulators, but really confident that we’re going to get all the necessary approvals that we need,” he said.

Netflix will likely argue to regulators that other video services such as Google’s YouTube and ByteDance Ltd.’s TikTok should be included in any analysis of the market, which would dramatically shrink the company’s perceived dominance.

The US Federal Communications Commission, which regulates the transfer of broadcast-TV licenses, isn’t expected to play a role in the deal, as neither hold such licenses. Warner Bros. plans to spin off its cable TV division, which includes channels such as CNN, TBS and TNT, before the sale.

Even if antitrust reviews just focus on streaming, Netflix believes it will ultimately prevail, pointing to Amazon.com Inc.’s Prime and Walt Disney Co. as other major competitors, according to people familiar with the company’s thinking. 

Netflix is expected to argue that more than 75% of HBO Max subscribers already subscribe to Netflix, making them complementary offerings rather than competitors, said the people, who asked not to be named discussing confidential deliberations. The company is expected to make the case that reducing its content costs through owning Warner Bros., eliminating redundant back-end technology and bundling Netflix with Max will yield lower prices.



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The rise of AI reasoning models comes with a big energy tradeoff

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Nearly all leading artificial intelligence developers are focused on building AI models that mimic the way humans reason, but new research shows these cutting-edge systems can be far more energy intensive, adding to concerns about AI’s strain on power grids.

AI reasoning models used 30 times more power on average to respond to 1,000 written prompts than alternatives without this reasoning capability or which had it disabled, according to a study released Thursday. The work was carried out by the AI Energy Score project, led by Hugging Face research scientist Sasha Luccioni and Salesforce Inc. head of AI sustainability Boris Gamazaychikov.

The researchers evaluated 40 open, freely available AI models, including software from OpenAI, Alphabet Inc.’s Google and Microsoft Corp. Some models were found to have a much wider disparity in energy consumption, including one from Chinese upstart DeepSeek. A slimmed-down version of DeepSeek’s R1 model used just 50 watt hours to respond to the prompts when reasoning was turned off, or about as much power as is needed to run a 50 watt lightbulb for an hour. With the reasoning feature enabled, the same model required 7,626 watt hours to complete the tasks.

The soaring energy needs of AI have increasingly come under scrutiny. As tech companies race to build more and bigger data centers to support AI, industry watchers have raised concerns about straining power grids and raising energy costs for consumers. A Bloomberg investigation in September found that wholesale electricity prices rose as much as 267% over the past five years in areas near data centers. There are also environmental drawbacks, as Microsoft, Google and Amazon.com Inc. have previously acknowledged the data center buildout could complicate their long-term climate objectives

More than a year ago, OpenAI released its first reasoning model, called o1. Where its prior software replied almost instantly to queries, o1 spent more time computing an answer before responding. Many other AI companies have since released similar systems, with the goal of solving more complex multistep problems for fields like science, math and coding.

Though reasoning systems have quickly become the industry norm for carrying out more complicated tasks, there has been little research into their energy demands. Much of the increase in power consumption is due to reasoning models generating much more text when responding, the researchers said. 

The new report aims to better understand how AI energy needs are evolving, Luccioni said. She also hopes it helps people better understand that there are different types of AI models suited to different actions. Not every query requires tapping the most computationally intensive AI reasoning systems.

“We should be smarter about the way that we use AI,” Luccioni said. “Choosing the right model for the right task is important.”

To test the difference in power use, the researchers ran all the models on the same computer hardware. They used the same prompts for each, ranging from simple questions — such as asking which team won the Super Bowl in a particular year — to more complex math problems. They also used a software tool called CodeCarbon to track how much energy was being consumed in real time.

The results varied considerably. The researchers found one of Microsoft’s Phi 4 reasoning models used 9,462 watt hours with reasoning turned on, compared with about 18 watt hours with it off. OpenAI’s largest gpt-oss model, meanwhile, had a less stark difference. It used 8,504 watt hours with reasoning on the most computationally intensive “high” setting and 5,313 watt hours with the setting turned down to “low.” 

OpenAI, Microsoft, Google and DeepSeek did not immediately respond to a request for comment.

Google released internal research in August that estimated the median text prompt for its Gemini AI service used 0.24 watt-hours of energy, roughly equal to watching TV for less than nine seconds. Google said that figure was “substantially lower than many public estimates.” 

Much of the discussion about AI power consumption has focused on large-scale facilities set up to train artificial intelligence systems. Increasingly, however, tech firms are shifting more resources to inference, or the process of running AI systems after they’ve been trained. The push toward reasoning models is a big piece of that as these systems are more reliant on inference.

Recently, some tech leaders have acknowledged that AI’s power draw needs to be reckoned with. Microsoft CEO Satya Nadella said the industry must earn the “social permission to consume energy” for AI data centers in a November interview. To do that, he argued tech must use AI to do good and foster broad economic growth.



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