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Gap taps Gwyneth Paltrow, Apple Martin for Fall/Winter 2025 GapStudio campaign

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4 months ago

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September 30, 2025

Gap is set to launch on Thursday its GapStudio Fall/Winter 2025 collection with a multigenerational campaign starring Gwyneth Paltrow and her daughter, Apple Martin. 

Gap taps Gwyneth Paltrow, Apple Martin for Fall/Winter 2025 GapStudio campaign. – Gap

Photographed by Mario Sorrenti and creatively directed by Zac Posen, the campaign includes stills and a short film directed by Look & Julian Klincewicz, exploring themes of connection and shared style.

In the campaign, Martin draws from her mother’s ’90s wardrobe aiming to shape a style of her own, while personal moments of advice passed from mother to daughter about individuality, self-acceptance, and empowerment, are woven throughout. 

“Gap has always been known for campaigns that bridge generations and shape culture,” said Mark Breitbard, president & CEO of Gap brand. “From our iconic ’90s ads to today, we’ve celebrated original talent—both accomplished and emerging—to inspire self-expression. Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design. Gap’s identity has always been rooted in culture, storytelling, and connecting people across generations.” 

The 38-piece capsule blends anatomical seaming, sculptural denim, and fluid satin, drawing inspiration from icons such as Grace Jones, Carolyn Bessette-Kennedy, and Sofia Coppola. Highlights include the Seamed Icon Denim Jacket ($148), Satin Slip Maxi Dress ($128), Poplin Belted Maxi Shirtdress ($178), and Vegan Patent Leather Crop Jacket ($228).

“The collection itself was inspired by the feeling of ’90s New York – the music, the energy, the mix of elegance and edge — a moment when modernism and nostalgia collided to create a new style language. That spirit comes through in the pieces: tailoring with presence, sculptural denim, and satin that brings movement and ease. It’s a capsule designed to carry forward, season after season,” explained Posen. 

For Paltrow, the collaboration is personal: “Gap has always been part of my family’s life,” she said. “It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever.”

“When I think of Gap, I think of growing up with it,” added Martin. “When I was little, I was always dressed in Gap Kids, and I’ve loved clothes since I was that age.” 

The collection will be available in select Gap international and U.S. stores and online.

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Desigual partners with London-based designer Masha Popova to launch capsule collection

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1 hour ago

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January 19, 2026

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January 19, 2026

Barcelona-based label Desigual is expanding its line-up of international collaborations. The label has unveiled a new collection co-created with Masha Popova, a Ukrainian designer based in London, resulting in an offering that blends Mediterranean spirit with a distinctly London edge and will be available from February 17 across all the company’s physical retail outlets and online.

The new capsule created with Masha Popova will be available from 17 February in stores and online – Desigual

The collection has been conceived as a dialogue between Desigual’s archive and the bold, sensual, and rebellious aesthetic that defines Popova’s creative universe. The pieces reinterpret the brand’s bohemian essence through a contemporary lens, combining craftsmanship, a raw attitude and a confident, modern visual language; garments include hand-finished denim, fitted silhouettes, and avant-garde pieces.

This launch comes at a strategic moment for Desigual in the UK market. In 2025, the company posted double-digit digital growth in the UK, with a 16% increase in turnover, cementing it as one of the brand’s most promising European markets. At present, the brand operates in the country exclusively via its e-commerce platform, with no brick-and-mortar network.

Furthermore, through this new alliance, Desigual reaffirms its commitment to collaborating with international brands and designers as a driver of creative renewal and global reach. In this vein, the label has recently developed capsules with the French label Egonlab and Botter, founded by designers Lisi Herrebrugh and Rushemy Botter in Amsterdam.

Founded in 1984 by Thomas Meyer, Desigual is a Barcelona-based fashion company with more than 280 company-owned stores and a presence in 107 markets across ten sales channels. On the economic front, the company closed the 2024 financial year with turnover of €332 million, supported especially by its international expansion and the growth of its digital business.

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Galeries Lafayette appoints Victoria Dartigues as buying director for womenswear and leather goods

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January 19, 2026

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January 19, 2026

Alix Morabito, director of assortment and buying at Galeries Lafayette, is rounding out her team within a newly restructured buying division. To lead buying for the pivotal womenswear and leather goods segment, the Parisian department store has turned to a rival currently in the midst of a revamp: La Samaritaine.

Victoria Dartigues has been appointed Director of Womenswear and Leather Goods Buying at Galeries Lafayette – David Atlan/ Galeries Lafayette

Victoria Dartigues has taken up her new post after four years heading buying and merchandising at LVMH’s Right Bank department store in Paris. Since 2019, she has been with DFS, the luxury group’s duty-free subsidiary that spearheaded the Paris project, and played a key role in the relaunch of La Samaritaine.

For Victoria Dartigues, a graduate of HEC Montréal and IFM, this appointment at Galeries Lafayette is something of a homecoming: her first experience in Parisian department stores was as a buying assistant at Galeries Lafayette. She went on to join rival Printemps as a womenswear buyer in 2012.

After more than six years at the Printemps group, where she rose to head of merchandising overseeing the designer offer, she spent a stint at Kenzo before moving to DFS in 2019.

“A specialist in the multi-brand and department store sector, she has built strong relationships with brands over the years, curating assortments and leading negotiations,” Galeries Lafayette said in a press release. The group added that her appointment completes a buying leadership team comprising Alice Feillard for menswear and footwear, Pascale Leboutet-Reberat for beauty, and Violaine Moreau, who has been promoted to head up childrenswear, home and luggage.

“This new structure addresses the strategic challenge of asserting Galeries Lafayette’s commercial and creative vision through an increasingly exclusive offering,” the group said in its press release.

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London retail property giant GPE names new finance chief

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2 hours ago

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January 19, 2026

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January 19, 2026

Great Portland Estates (GPE) has appointed a new chief financial officer, with Jayne Cottam joining the London-centric commercial property firm’s board from 16 March.

Great Portland Estates

She succeeds Nick Sanderson who is stepping down as GPE’s chief financial & operating officer to take up the position of chief financial officer at British real estate services company Savills from 30 January. 

Cottam “brings significant financial leadership and operational experience” stock market-listed GPE said on announcing her appointment to the London Stock Exchange Monday (19 January). 

Most recently, she served as CFO of healthcare property company Assura from September 2017 to December 2025.

GPE chair William Eccleshare said: “Jayne brings a wealth of skills, knowledge and experience which will be invaluable to the board and management team as we progress our growth agenda.” And CEO Toby Courtauld added: “Jayne brings an excellent blend of financial, operational and leadership qualities with the right values for GPE’s culture.”

She joins at a time when analysts are noting that GPE continues to outperform the broader UK property sector, boosted not only by slowly increasing demand for London offices but also via its catchment area of prime prime West End retail sites that continue to be in high demand as the company continues to capture the ‘flight to quality trend’.

The company’s most recent investor commentary reiterated “stable-to-improving” leasing momentum across its core West End and City portfolio.

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