Service industry businesses need workers. StarBot has them.
The Santa Barbara-based robotics company is coming to CES 2026 with tech specifically designed to help restaurants, hotels and other service industry outfits struggling amid an ongoing labor crunch.
StarBot’s answer isn’t full automation. Its humanoid robots aren’t designed to displace human teams, but assist them — especially when things get busy.
In restaurants and hotels, StarBot robots can help with customer service tasks, guide guests, move through shared spaces, and support staff during high-traffic periods. In other commercial settings, they can assist with security and facility monitoring, maintaining a steady presence without requiring constant supervision.
What sets StarBot’s G1 series apart from earlier service robots is adaptability. These robots are designed to move naturally around people, navigate changing layouts, and operate in environments where unpredictability is the norm.
Using cameras, sensors, and voice interaction, they can understand what’s happening around them and communicate with humans — whether guests or staff — in simple, practical ways.
Just as important, StarBot’s robots are meant to fit into existing businesses without major redesigns or specialized infrastructure. The company said they are built for long operating hours, consistent performance, and real-world deployment.
At CES, StarBot is offering live demonstrations of its robots in action, showing how humanoid service robots can help stabilize operations, reduce pressure on staff, and keep service running smoothly when it matters most.
