December temperatures, 3.5 degrees Celsius above the 35-year norm recorded by Météo-France, are thought to have severely hit year-end sales of long-sleeved items. This unusual mildness spared no brick-and-mortar retail channel.
Independent retailers were the hardest hit, down 6.8% in December. Department stores and popular stores (Monoprix) fell by 4.7% over the period. Specialist chains were down 4.2%, while mass-market chains (Kiabi, Gémo, etc.) managed to limit their decline to 3.1%.
These figures, which will shortly be supplemented by online sales data, stand in contrast to the stability posted a year earlier, when the fashion sector was essentially flat in 2024 (+0.1%). This was a welcome sign at the time, following the 1.3% drop recorded between 2022 and 2023.
Sales trends by channel between December 2024 and 2025 – IFM