This January’s French menswear catwalk season will feature 35 live shows, including two Paris debutantes, and at least 32 presentations, including a surprise return by Balenciaga
Scheduled to last six days from Tuesday, January 20 to Sunday evening, January 25, the season will welcome debut Paris shows by two noted young brands: Jeanne Friot and Magliano, according to the official calendar released Thursday by the Federation de la Haute Couture et de la Mode (FHCM), French high fashion’s governing body.
Though the season’s most anticipated shows will be the debut of Grace Wales Bonner at Hermès, the return of Jacquemus, and the second menswear collection by Jonathan Anderson for the house of Dior. However, the house of Saint Laurent, notorious for its erratic show dates, has gone missing again from the French calendar, after showing last June.
In terms of new arrivals, Jeanne Friot is a gender-neutral brand based in Paris founded by Friot in 2020. A graduate of the Duperré School and then the Institut Français de la Mode in 2018, Friot cut her teeth at several fashion houses, including Balenciaga. Her show will open the season on Tuesday morning, in a busy opening day which finishes with Pharrell Williams’ fifth runway collection for Louis Vuitton.
Luca Magliano is a Bologna-born creator who first received recognition at the Who Is On Next? menswear awards in 2017. Six years later, Magliano nabbed the coveted Karl Lagerfeld award at the 2023 LVMH Prize. Last January he staged a dramatic show in Florence as Pitti’s guest designer, in a skilful and dramatic display that cleverly combined gender fluidity and quirky Italian tailoring.
Though the season’s hottest ticket will be Wales Bonner’s opening act at Hermès with a Saturday evening show, where she succeeds Veronique Nichanian after a three-decade-plus tenure. Jacquemus will climax the menswear season with the final show on Sunday night.
Anderson’s second Dior Homme menswear show will be staged on Tuesday afternoon, which ends with an evening show by Alexandre Mattiussi for his line Ami.
Balenciaga, which had previously presented menswear mainly in co-ed shows under designer Demna, will try out a novel format under his successor Pierpaolo Piccioli. The house will unveil its menswear online on January 15, when most buyers and press will be attending the Pitti menswear salon in Florence, before physically unveiling the collection on January 20 in its historic Paris HQ.
Elsewhere, Paris will also welcome back inventive perennials like Yohji Yamamoto, Comme des Garçons, Junya Watanabe, and Rick Owens. And feature shows by happening labels such as Willy Chavarria, Kidsuper, Sacai, 3. Paradis, and Kolor.
As noted, the house of Loewe has decided not to stage a runway show in the next menswear season in Paris in January. Instead, it will combine menswear and womenswear into a co-ed show during the next women’s ready-to-wear season in the French capital in March. While J.W. Anderson, the house of Loewe’s former designer Jonathan Anderson, who decamped to Dior, will also not stage a runway event.
In a busy week, four fresh arrivals will hold presentations: ERL by Eli Russell Linnetz from Los Angeles; Saudi label Kml; eco-friendly brand Sonia Carrasco; and Japanese minimalist label ssstein. While three other labels return after brief hiatuses: Charles Jeffery Loverboy, Maison Kitsuné, and Post Archive Faction (PAF).
Levi Strauss & Co. has strengthened its board of directors by adding a marketing specialist. On December 16, The US group, owner among others of Levi’s jeans, announced that Jeffrey J. Jones II will become a member of its board on January 21, 2026.
Jeffrey J. Jones II – DR
Jones, currently president and CEO of US financial services company H&R Block, will serve as a member of the Levi Strauss board’s nominating, governance and corporate citizenship committee, as well as the compensation and human capital committee.
Jones will retire from his post at H&R Block, which he joined in 2017, on December 31, 2025. He is an experienced executive with a 30-year-plus career, notably as a marketing strategy specialist. In 2016, he joined Uber Technologies Inc., where he was president of the Ride Sharing division, in charge of operations, customer support, strategy and planning, product operations and marketing. He was previously executive vice-president and CMO at Target Corporation, overseeing brand, digital and customer experience strategy, corporate communications, investor relations, and brand management for all of Target’s owned brands and limited-time offering collaborations. Jones’s diverse corporate experience, and his expertise in businesses specialising in direct-to-consumer relations are of special interest to the Levi Strauss board.
“Mr Jones brings extensive experience in consumer insights, brand building and organisational transformation, and has a proven record of creating significant stakeholder value,” said Bob Eckert, chairman of the board at Levi Strauss & Co. “He has repeatedly strengthened brands and organisations across industries, and his leadership will play a critical role as we evolve LS&Co. into a best-in-class, DTC-first retailer,” Eckert added.
Earlier in his career, Jones worked at Gap, and was a partner and president at advertising agency McKinney, where he led major client projects and fostered organisational growth.
“Levi Strauss & Co. is an iconic company with a bold vision for the future, and I’m honoured to join the board at such a pivotal moment,” said Jones in a press release. “The company has been on a strong trajectory, deepening its connection with consumers and driving long-term, sustainable growth. I look forward to supporting the entire leadership team as they write the next chapter for this nearly 175-year-old company,” he added.
The Levi Strauss board of directors currently consists of 12 members, including CEO Michelle Gass.
EssilorLuxottica and Burberry have renewed for another 10 years their licence agreement for the development, production and worldwide distribution of Burberry eyewear.
The agreement was set to expire on December 31, and its term has been extended to December 31, 2035. The renewal strengthens the collaboration the two companies embarked on in 2006, based on a shared tradition of creativity, craftsmanship and innovation.
“We are delighted to extend our two-decade partnership with Burberry, a creative journey that has brought to life collections infused with Burberry’s timeless sophistication and uniquely British allure. As we look ahead to the next chapter of crafting Burberry-branded eyewear, EssilorLuxottica is thrilled to intensify its collaboration with one of the world’s most admired luxury houses,” said Francesco Milleri, president and CEO of EssilorLuxottica.
Joshua Schulman, CEO of Burberry, said: “We are thrilled to continue our longstanding partnership with EssilorLuxottica, building on a relationship grounded in craftsmanship, design and innovation. Together, we will capture the spirit of our timeless British luxury brand expression, as we bring more iconic Burberry eyewear collections to customers around the world.”
French company Arcads.ai, set up two years ago and specialised in software solutions producing AI-generated promotional videos for social media, has raised $16 million in a funding round designed to bolster its expansion.
Romain Torres and Dylan Fournier – Arcads.ai
Arcads.ai founders Dylan Fournier and Romain Torres carried out the funding round with Eurazeo, alongside Alpha Intelligence Capital and via the Sequoia investment fund’s Scout programme.
Arcads.ai offers digital solutions enabling users to produce videos entirely generated by AI in 35 languages. The videos appear to have been made by influencers, but instead feature “AI actors.” Arcads.ai is positioned within the fast-growing user-generated content sector, featuring myriad influencers creating videos that promote consumer brands, which in turn play an active role in disseminating such third-party-generated content.
The company’s solutions allow brands and content creators to produce videos (for example product tests, fittings and unboxing) much more quickly, skipping the shooting and editing phases and aligning the content with themes trending on social media, especially TikTok and Instagram.
Arcads.ai has seven employees, and claims to have over 6,000 client companies and to generate over 100,000 videos per month. Fournier has indicated on social media that Arcads.ai’s revenue has grown from zero to $13 million in 18 months, and it is set to reach the $100 million mark “in the coming months.”