Fashion/lifestyle retailer French Connection is raising its digital game, appointing the highly experienced Amy Booth as its new head of e-commerce.
French Connection
Booth joins the brand from LK Bennett, where she served as head of digital, and before that, e-commerce manager for four years. She’s also worked for Oasis Fashion and Warehouse in various trade and operations roles.
In a LinkedIn post, Booth said: “I have had five amazing years at LK Bennett, working with some fantastic people and learning so much from great leaders and colleagues.
“I am really excited to join French Connection… and start my next chapter in the world of e-commerce.”
French Connection continues to pursue growth on various fronts with the retailer busy opening both full-price and outlet stores over the last year, the latter including Caledonia Park, Scotland.
At its opening, Simon Donoghue, head of Retail at French Connection, said: “Our new store… will be a welcomed addition to our outlet portfolio as we drive forward our expansion strategy this year.”
The outlet village format continues to be a French Connection retail-route-of-choice for its physical expansion which includes London Designer Outlet (LDO) in Wembley Park, Clarks Village Outlet in Somerset and Livingstone Designer Outlet in Scotland.
It has also opened stores in Guildford, Surrey, three John Lewis concessions and two Brown Thomas stores in Ireland.
Forthcoming new openings are expected to include a combination of full-price and outlet stores across locations including high streets and shopping centres.
