The newest ‘next-generation’ Frasers department store has opened at Queensgate Peterborough in the heart of the city.
Frasers Group
Spanning 60,000 sq ft across two floors, it brings together Frasers Group brands including Flannels, Sports Direct, USC, and Jack Wills under one roof.
The new destination “offers an elevated retail experience, providing access to the world’s most aspirational premium, lifestyle and sports brands”, across women’s, men’s, and kidswear, Frasers Group said.
It includes a dedicated 5,000 sq ft Flannels store, providing the Queensgate catchment “with the best in luxury and contemporary fashion, footwear, and accessories”.
This includes an extensive range of globally-recognised labels including Boss, Coach, Levi’s, Biba, Tommy Hilifger, Barbour, alongside sports brands under its Sports Direct banner, including Adidas, Nike, The North Face, Under Armour, New Balance, Everlast, Slazenger, Karrimor and USA Pro.
Ed Ginn, director of Investment Management for Queensgate operator Invesco Real Estate, said: “Frasers Group’s opening is the start of an exciting new chapter, and marks significant progress in our efforts to maintain Queensgate as a leading retail and leisure destination in the region and in the UK more widely.
“[The Frasers] addition… to the centre raises the bar for potential investment from brands to further enhance the shopping experience, as we continue to evolve Queensgate in a way that provides our catchment with everything they could need or want, in one place.”
