Frasers Group has made yet another property acquisition, announcing on Tuesday that it has bought Swindon Designer Outlet.
Swindon Designer Outlet – Photo: McArthurGlen
The company said the move marks “a meaningful step towards achieving the group’s vision of building the planet’s most admired and compelling brand ecosystem”.
It added that through acquisitions of “strategic physical retail locations like Swindon, Frasers Group supports key brand partners’ outlet strategies — including Nike, Adidas, Boss — and aims to serve consumers across the UK with the best value and product offerings”.
It didn’t share the price it paid but reports a few months ago suggested it was in talks to buy the property for around £275 million.
Swindon Designer Outlet opened in 1997 and covers 250,000 sq ft. It attracts over 3 million visitors annually with outlet centres at all price levels among the most buoyant shopping destinations in the UK. The centre has been owned by LaSalle Investment Management since 2022 and has been managed by outlet-specialist McArthurGlen Group.
The news comes just a month after we learned that Frasers had acquired Braehead Shopping Centre in Glasgow and also comes in the wake of a flurry of property deals by the acquisitive retail giant.
The company has also acquired shopping centres such as Princesshay, Overgate, Fremlin Walk, Frenchgate, Junction 32 Outlet Park and more.
CEO Michael Murray said: “Physical retail is central to our Elevation Strategy and investing in Swindon — one of the UK’s top five outlets by footfall — strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”
