Fashion

Frasers believed to be considering SilkFred bid

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December 16, 2025

Frasers Group is reportedly considering a bid for failed business SilkFred as it continues to focus on acquiring brands that it sees as having growth potential or some unique properties in their business model that it can use in its wider operations.

SilkFred

SilkFred entered administration in October (although it was only officially announced last month) with Quantuma handling the process. The 15-year-old fashion company specialised in connecting womenswear designers and labels with consumers. Its particularly focus was occasionwear and unique pieces from indie brands.

News of Frasers’ (as-yet-unconfirmed) interest is hardly surprising. It continues to be one of the most acquisitive businesses in UK fashion. Only recently it has acquired both Braehead and Swindon Designer Outlet shopping destinations, a majority stake in luxury LA store The Webster, as well as adding to its already large ASOS stake (its 26% holding makes that company’s second-biggest shareholder).

The company hasn’t commented about SilkFred, although it would fit into its strategy of targeting younger consumers at a variety of price levels.

As mentioned, SilkFred went into administration this autumn, although here had been rumours of it struggling or a while.

Its most recent results covered 2023 and showed losses widening as sales fell as much as 46% to just £11.18 million.

Frasers, by contrast, is a giant of the retail sector with its half-year results up to the end of October showing revenue of £2.58 billion and retail trading profit of £411.4 million.

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