Arena, the brand specializing in swimming products, has promoted former swimmer Mark Pinger to brand director. He will take up his new position on October 1.
Mark Pinger promoted to Brand Director – Arena
After working for McKinsey and Nike, the former German Olympic swimmer joined Arena in 2016 as managing director of the U.S. market.
In a statement, Arena CEO Peter Graschi saie: “Mark’s journey from Olympic swimmer to brand builder is a powerful reflection of his deep passion for sport and in particular for Arena, the brand he carried as a member of the German national swim team. I’m delighted that Mark will be leading our global product and brand organization.”
“Arena is an iconic swimwear brand with a heritage of innovation, performance and design excellence,” Pinger pointed out. “Joining the global team at this pivotal moment is incredibly energizing. I believe there is a huge opportunity to push boundaries, broaden our cultural relevance and engage with a wider audience around the world. At the heart of our strategy will be innovation, design and compelling brand storytelling,” he continued.
In his new position, Pinger will oversee product development, licensing, brand and sports marketing, working closely with teams in all markets to strengthen the brand’s presence in the running, swimming and beachwear segments. Pinger will move to Arena’s world headquarters in Tolentino, Italy, where he will join the management team, recently marked by the departure of the brand’s deputy general manager, Giuseppe Musciacchio, in March.
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