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Footwear: Portugal bets on innovation to gain foothold in new segments

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Home to one of Europe’s leading footwear production clusters, Portugal is sought after above all for its leather shoes, which in 2023 accounted for 71% of its exports. The sector not only aims to go further by diversifying the destination of its production but also intends to multiply its growth options. To this end, it has invested in technological development to strengthen its presence in segments such as technical and professional footwear.

Companies such as Carité are investing heavily in new production solutions, particularly with the support of the FAIST project.

Industry looks to technical and professional footwear for growth

With its sights set on these segments, the industry aims to double exports of technical footwear to reach 100 million euros by 2030.

Reinaldo Teixeira, president of the Footwear Technology Center, stressed in a statement issued by APICCAPS that “Portugal already has all the conditions to establish itself as a benchmark in the development of technical footwear,” adding: “We have the knowledge, the installed capacity, and we are prepared to expand our offer, even in the military segment.”

The military segment is, in fact, one of the sector’s big bets in the field of professional footwear. Luís Onofre, president of the Portuguese Association of Footwear, Components, Leather Goods and Their Substitutes (APICCAPS), believes that the expected increase in investment in defense, considering the current world scenario, represents “an opportunity” for the sector.

“Portugal has a long tradition of supplying the main European security and military forces,” he recalled, adding that the “reinforcement of NATO countries’ defense budgets could be an opportunity” for the Portuguese industry.

Sector invests 50 million euros with FAIST project

As this is a more demanding segment in technical terms and in terms of certifications, in order to consolidate and expand its horizons in this type of footwear, the Portuguese cluster has invested in initiatives that cover the industry as a whole.

The sector looks to technological development for growth
The sector looks to technological development for growth

The FAIST (Acronym for Agile, Intelligent, Technologically Sustainable Factory) mobilizing project was born precisely with the aim of developing cutting-edge technology capable of providing companies with the best technical solutions to respond to the market. As part of the PRR (Recovery and Resilience Program), it brings together 44 partners and brings with it an investment of 50 million euros to enrich the sector “with innovative technologies, processes, and sustainable materials, increasing its ability to respond to market demands and continuing to make the Portuguese footwear and leather goods industry the most modern in the world.”

Led by the company Carité and technically coordinated by the CTCP (Footwear Technology Center of Portugal), the consortium involved in the FAIST project brings together 14 footwear and leather goods companies, nine component companies, 15 technology-based companies, and six associative entities from the scientific and technological interface, which have come together to invest in the “development of robotic and automated production processes, production management and control software, in parallel with the development and production of new types of ecological and sustainable products.” In more precise terms, the consortium has committed to developing 34 pieces of equipment, 20 software solutions, five integrated production lines, more than 15 innovative footwear products and components, and three pilot experimentation and demonstration units.

With companies such as Carité and AMF committed to developing technical and professional footwear, particularly using new automated production solutions, or Fernando Ferro developing and producing automation lines to equip the major players in the sector, Portuguese footwear has taken consistent steps to assert itself beyond the boundaries of classic models made from leather.

The CTCP is the only place in Portugal where companies can certify their footwear, an essential step in technical models
The CTCP is the only place in Portugal where companies can certify their footwear, an essential step in technical models

Florbela Silva, FAIST’s coordinator, believes that the project “is repositioning the Portuguese footwear industry internationally”: “Re-industrialization and the use of high productivity processes are allowing companies to manufacture faster and at competitive prices, managing to enter the large distribution chains, particularly in the more technical segments.”

An industry with an international outlook

In 2024, the Portuguese footwear cluster (which includes footwear, components, and leather goods companies) generated 2.2 billion euros, with footwear accounting for 77% of exports, leather goods (bags and accessories such as belts) for 19% and components for 4%.

Exporting 90% of its production to over 170 countries, almost 80% of the sector’s output is destined for the European Union, with Germany leading the way (23%), followed by France (19%) and the Netherlands (12%).

The efforts to diversify Portuguese footwear have also involved diversifying the countries of destination. Currently, the United States is the largest market for Portuguese footwear outside Europe, accounting for 5.2% of the cluster’s exports, which have also invested in Asian and Latin American markets to reduce dependence on Europe and multiply growth opportunities.

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Lululemon CEO exit sparks hopes of reset at athleisure pioneer

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December 15, 2025

Lululemon Athletica’s CEO shake-up has put the spotlight on the once-dominant yoga pants maker’s race to wrest back younger and affluent shoppers from rivals and revive its sagging U.S. business.

Calvin McDonald – Reuters

Its shares, which have halved in value this year, rose 10% on Friday following the departure of CEO Calvin McDonald after about seven years in the role.

An athleisure pioneer known for its premium yoga apparel, Lululemon lost ground as newer rivals such as Alo Yoga and Vuori weaned away its core younger shoppers with trendier styles, marketing campaigns and celebrity partnerships.

Meanwhile, established players like Nike and Gap also entered the market with lower-priced styles.

Lululemon “caught the perfect wave in fashion, becoming the trend for the last five years,” said Brian Mulberry, senior client portfolio manager at Zacks Investment Management.

“But as its core customers graduate college and face tighter budgets, affordability is a challenge and a new outfit at Lulu can cost as much as a month’s groceries.”

Lululemon sells a range of yoga, running and training apparel such as Align yoga pants priced at $108 and men’s joggers at $128.

The slow refresh to core styles and product missteps, such as its decision to pull its $98 “Breezethrough” leggings from shelves last year, have led to heavy discounting to clear aged inventory.

At an earnings call late on Thursday, company executives said the board is “focused on a leader with experience and growth and transformation”.

“It’s understandable to think that a strategic overhaul with a new leader at the helm will be a positive, but this opens the door to more questions as to what direction the board will go with a replacement,” said Jay Woods, chief market strategist at Freedom Capital Markets.

Lululemon is the latest global consumer company facing leadership churn as macroeconomic uncertainty fuels increasingly divergent spending patterns.

Lululemon is making efforts to speed up product development, launch fresh styles and drive company-wide efficiencies to offset cost inflation and protect margins.

The company beat third-quarter results, lifted by strong China sales, but issued a weaker-than-expected holiday forecast as higher promotions and increased spending on marketing weigh on margins.

Founder Chip Wilson, who is also Lululemon’s largest independent shareholder, in a statement on Friday slammed the board for “poor succession planning” and value erosion.

He called for an urgent CEO search led by new, independent directors with deep company knowledge to restore a product-first focus.
Lululemon did not immediately respond to a Reuters request for comment on Wilson’s statement.

The company’s forward price-to-earnings multiple, a common benchmark for valuing stocks, is 14.66, compared to 31.26 for Nike and Abercrombie & Fitch‘s ratio of 10.8, according to LSEG data.

“The main challenge I foresee for the new leadership is not how consumers see Lulu, but how does it see itself?” said Mulberry.
 

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Alberto Tomba named Ferragamo’s new brand ambassador

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December 15, 2025

Ferragamo appoints Alberto Tomba as a brand ambassador. The collaboration with the Italian skiing legend celebrates values shared by the Florentine fashion house: dedication, perseverance, resilience and attention to detail.

Alberto Tomba

Born in 1966, Tomba is the quintessential emblem of an Italy that invests in talent, commitment and the ability to push beyond one’s limits. His career is marked by major international successes, including three Olympic gold medals and two silver medals, two World Championship gold medals and two bronze medals, and 50 World Cup victories.

The Bologna-born skier is also the only athlete to have won races in 11 consecutive seasons (1987-1998) and to have claimed four World Cup discipline titles in giant slalom and four in slalom.

“Tomba’s sporting journey perfectly reflects Ferragamo’s philosophy: every achievement comes from sacrifice, every result from dedication. We share with him a deep sense of authenticity and a love of excellence, values that continue to inspire our daily work,” said Leonardo Ferragamo.

“Being chosen by Ferragamo is an honour,” Tomba commented. “I have always believed that sport and style share a common language: that of passion, rigour and the desire to improve every day. Representing a brand that embodies all this, and that brings Italian beauty and craftsmanship to the world, is a source of great pride.”

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Guizio expands retail footprint with Miami store opening

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December 14, 2025

New York–based fashion brand Guizio is expanding its retail footprint with the opening of its second store, at Aventura Mall in Miami, this month. 

Guizio expands retail footprint with Miami store opening. – Guizio

Designed in collaboration with Brandi Howe, the new Miami store reflects the brand’s refined aesthetic and contemporary edge, while introducing elements inspired by Miami’s vibrant energy. 

It opens with a robust assortment of womenswear, along with an exclusive, limited-edition Puma sneaker available only at the Miami location.

“Opening a Guizio store in Aventura Mall is such a special moment for me,” said Danielle Guizio, founder and designer. “It allows us to connect with our community here and share the brand’s energy in a new way. Bringing our world to Miami felt like a natural next step in growing Guizio, and we’re so excited for what’s ahead.”

Guizio founded her namesake womenswear label in 2014 and continues to offer ready-to-wear collections that celebrate the modern-day woman.

Through her collections, woven knits, structured suiting, and signature corsets are emboldened with asymmetrical details, purposeful cut-outs, ruching and custom hardware. The label has become a favorite among talent such as Sabrina Carpenter, Olivia Rodrigo, Rosalia, and more.

The opening follows the success of the brand’s SoHo flagship in New York, which opened in September 2024. 

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