Footasylum‘s busy store-opening strategy of 2025 has continued into the new year with the footwear/sportswear business now planing to open a “landmark” new store in the Trinity Leeds shopping centre in April.
Footaylum
The 12,000 sq ft store “builds on Footasylum’s long-standing presence in Leeds”, and follows the “strong performance” of its former store at The Core shopping centre and last year’s “successful” pop-up at Trinity Leeds, it said.
The new store will be located on the centre’s lower ground floor in the unit previously occupied by Superdry.
To celebrate the spring opening, Footasylum said will be “bringing its social media strategy from the screens to the streets” with a series of events in-store.
It will also be partnering with local businesses “to celebrate the incredible talent within the city and connect with consumers at a local level”, it added.
On the latest opening, Shannon Osman, head of Retail at Footasylum, added: “Leeds has always been a strong market for [us]. The response to our pop-up in the Trinity shopping centre last year and our previous store at The Core demonstrated clear demand for a bigger, permanent Footasylum presence in the city.
“This store represents an important step as we continue our rollout across the UK and beyond under Aurelius’ ownership. Investing in high-quality retail spaces remains central to our multi-brand, multi-channel strategy, and we look forward to further openings in the year ahead.”
Footasylum added that the Trinity Leeds opening forms part of its ongoing UK store rollout and follows a number of recent openings including Cornmill Centre, Darlington, Croft Retail and Leisure Park, Bromborough and Forster Square shopping centre, Bradford.
Separately, the company also noted that it continues to progress its international expansion programme having signed a distribution agreement with MAD agency across the DACH region of Germany, Austria and Switzerland in November.
In addition, a new strategic partnership with Apparel Group was signed in December, “setting in motion plans to open Footasylum stores across the Gulf Cooperation Council region”, including the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.
