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Fiorentino Group rebrands as The Florida Group, expands practice

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Longtime Jacksonville-based lobbying firm The Fiorentino Group is changing its name to The Florida Group, the firm announced late Wednesday at an event celebrating the opening of its new office in historic Riverside with a who’s who of Northeast Florida in attendance.

The firm, founded by veteran Florida lobbyist Marty Fiorentino, will soon celebrate its 25th year in business.

“We are still TFG, and I’m not going anywhere, but the time is right for a name that better reflects our growth and the team that we’ve assembled. I’ll continue as President and Joe Mobley, who has been with me for nearly 18 years, will continue as Managing Partner,” Fiorentino said.

“So excited for my friend Marty Fiorentino as he expands his business in Northeast Florida and beyond,” added U.S. Sen. Ashley Moody. “As a leader in his field, I know his team will continue to bolster the success of his clients and our great state of Florida.”

Fiorentino and his team have established a strong presence in Florida over the years. The firm is well respected by peers, officials they work with and the clients they represent.

“It’s been a pleasure to watch the growth and success of The Fiorentino Group. I’ve known Marty and his team for many years and, having witnessed their work in Tallahassee and Washington, I appreciate their hard work, honesty and knowledge of the process,” U.S. Rep. Aaron Bean said.

Senate President-Designate Jim Boyd added, “TFG has been a fixture in Florida politics for nearly a quarter century, and I’ve had the honor of having a personal and working relationship with them for a good portion of that time. I know the new name won’t change anything about how they successfully represent their clients in the professional, ethical manner us legislators have grown accustomed to.”

After deciding on the new name, TFG’s Mobley worked closely with a Jacksonville-based creative firm to bring the firm’s vision to life. The new logo for The Florida Group bridges the past, present, and future. “Keeping the ‘TFG’ moniker, our familiar compass, and a similar font were our goals, and I think we’ve accomplished that,” said Mobley. “To me, the compass looks like the sun rising on TFG 2.0, and we couldn’t be more thrilled as we take the firm to the next level.”

House Speaker-Designate Sam Garrison also offered his congratulations.

“Marty and Joe have been friends long before I was elected to the House, and I’ve watched them assemble a quality, highly effective team as they’ve grown over the years. I wish them the best on this exciting new chapter,” he said.

Over recent years, TFG has realized steady annual growth while adhering to its longtime mantra of “Influence with Integrity,” a value that remains paramount in how the firm conducts business.

“TFG’s strong political acumen and governmental knowledge make them adept at guiding the organizations they represent, both at the state and local level, through complex political processes. Whether it be the doors of City Hall or the rotunda of the Capitol, I know Jacksonville has benefited when this team is involved,” added Jacksonville Mayor Donna Deegan.

In addition to the rebrand, The Florida Group is formalizing two growing practice areas to be headed up by partners Davis Bean and Melissa Langley Braude. Bean will take the helm of the firm’s Florida Congressional Delegation practice, which includes blue-chip clients like CSX, JAXPORT, and Othram Labs. Bean takes this on in addition to his current role as leader of the firm’s state relations. Braude, who has expanded the firm’s local government relations activities in recent years by representing clients like the University of North Florida, Motorola, NextEra Energy and others, will chair that practice area.

Jacksonville City Council Vice President Nick Howland singled out Braude in his praise for the firm.

“This is a fantastic choice for TFG. Melissa has a deep understanding of the critical issues impacting the City and our Northeast Florida businesses and effectively navigates her clients through the complexities of City policymaking and budgeting. Congratulations to Melissa on her well-deserved promotion,” Howland said.

“The TFG team works thoughtfully and methodically, and they care about the issues impacting their clients. I have no doubt the firm will continue to grow and succeed long into the future,” Bean said.



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Miles Davis tapped to lead School Board organizing workshop at national LGBTQ conference

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Miles Davis is taking his Florida-focused organizing playbook to the national stage.

Davis, Policy Director at PRISM Florida and Director of Advocacy and Communications at SAVE, has been selected to present a workshop at the 2026 Creating Change Conference, the largest annual LGBTQ advocacy and movement-building convention.

It’s a major nod to his rising role in Florida’s LGBTQ policy landscape.

The National LGBTQ Task Force, which organizes the conference, announced that Davis will present his session, “School Board Organizing 101.” His proposal rose to the top of more than 550 submissions competing for roughly 140 slots, a press note said, making this year’s conference one of the most competitive program cycles in the event’s history.

His workshop will be scheduled during the Jan. 21-24 gathering in Washington, D.C.

Davis said his selection caps a strong year for PRISM Florida, where he helped shepherd the organization’s first-ever bill (HB 331) into the Legislature. The measure, sponsored by Tampa Democratic Rep. Dianne Hart, would restore local oversight over reproductive health and HIV/AIDS instruction, undoing changes enacted under a 2023 expansion to Florida’s “Parental Rights in Education” law, dubbed “Don’t Say Gay” by critics.

Davis’ workshop draws directly from that work and aims to train LGBTQ youth, families and advocates in how local boards operate, how public comment can shape decisions and how communities can mobilize around issues like book access, inclusive classrooms and student safety.

“School boards are where the real battles over student safety, book access, and inclusive classrooms are happening,” Davis said. “I’m honored to bring this training to Creating Change and help our community build the skills to show up, speak out, and win — especially as PRISM advances legislation like HB 331 that returns power to our local communities.”

Davis’ profile has grown in recent years, during which he jumped from working on the campaigns and legislative teams of lawmakers like Hart and Miami Gardens Democratic Sen. Shevrin Jones to working in key roles for organizations like America Votes, PRISM and SAVE.

The National LGBTQ Task Force, founded in 1973, is one of the nation’s oldest LGBTQ advocacy organizations. It focuses on advancing civil rights through federal policy work, grassroots engagement and leadership development.

Its Creating Change Conference draws thousands for four days of training and strategy-building yearly, a press note said.



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Kevin Steele seeks insight from conservative leaders at Rick Scott-led summit

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State Rep. Kevin Steele’s campaign for Chief Financial Officer already enjoys political support from U.S. Sen. Rick Scott. The Dade City Republican attended a summit headlined by the Senator to also gain some policy insight and mentoring.

Steele was among the attendees for the Rescuing the American Dream summit held on Thursday in Washington, D.C. He said it was a quest for knowledge that drew him to Capitol Hill to hear the discussion.

“The way you do things better in the future is by learning from people who have already accomplished something,” Steele told Florida Politics at the event.

Scott gave a shoutout to Steele from the stage. The Governor already endorsed Steele, who is challenging the appointed Chief Financial Officer Blaise Ingoglia in 2026. At the summit, Scott both promoted conservative successes in the first year of President Donald Trump’s second term and laid out visions on issues from health care reform to cryptocurrency.

Steele called the panel discussions “amazing” and instructive on tackling affordability issues in Florida.

“If we don’t start addressing those things head first, we’re going to fall behind,” Steele said. “I think we’ve lost several million jobs in the state of Florida over the past six or seven years. Learning from Rick Scott and how to bring jobs back to the state is a good thing. And I think that we need to start tackling some of the big, big things that we need to attack.”

That includes addressing property insurance premiums head on and evaluating the property tax situation.

While he will be challenging a Republican incumbent in a Primary, Steele voiced caution at comparing his philosophy too directly with Ingoglia, a former Republican Party of Florida Chair with a history of animus with Scott.

But he did suggest Ingoglia’s recent scrutinizing of local governments may be starting at the wrong place when it comes to cutting spending.

“We need to start focusing on state down, instead of going to a county and pointing out flaws there,” Steele said. “There’s a lot of issues at the state level that we can address, some of which we are, some of which I’ve submitted different bills to address. I think that there’s a lot of waste and abuse at the state level that we can focus on.”



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Darren Soto refuses to call for Sheila Cherfilus-McCormick’s resignation

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U.S. Rep. Darren Soto is refusing to say whether indicted U.S. Rep. Sheila Cherfilus-McCormick should vacate her seat in Congress.

Video obtained by Florida Politics shows Soto being confronted on Capitol Hill. “Will you call on Sheila Cherfilus-McCormick to resign?” the videographer asks.

Initially, Soto remains silent, but the questioner suggests that silence shows “support” for someone who “stole $5 million in health care funds for the most vulnerable.” The Kissimmee Democrat then responds but continues walking away from the camera. He then conflates a censure motion against U.S. Rep. Cory Mills, a New Smyrna Beach Republican, and Cherfilus-McCormick, a Miramar Democrat.

“Both Mills and Cherfilus-McCormick, both will have due process. Thank you,” Soto said.

Both Cherfilus-McCormick and Mills remain the subjects of ongoing House Ethics Committee investigations. But only Cherfilus-McCormick now faces criminal prosecution for alleged financial crimes.

A grand jury in November indicted Cherfilus-McCormick on charges she stole $5 million in disaster relief funds to finance her 2021 congressional campaign.

The indictment alleges that Cherfilus-McCormick and her brother, Edwin Cherfilus, secured funding intended for a COVID vaccine distribution program, but when overpayments were made, she routed the spending through several accounts that later donated the funds as campaign contributions.

Minority Leader Hakeem Jeffries said pursuant to House rules that Cherfilus-McCormick had to give up her ranking status on the Subcommittee on the Middle East and North Africa. Local Democrats have started to issue calls for the Miramar Democrat’s resignation. But there have been no calls from Democratic members of Congress.

U.S. Rep. Greg Steube, a Sarasota Republican, has said if she won’t resign, he will move for her expulsion.

The National Republican Congressional Committee (NRCC), which lists Soto as a target in 2026, slammed Soto’s unwillingness to criticize a fellow Democrat.

“Darren Soto’s refusal to call on Sheila Cherfilus-McCormick to resign is unacceptable,” said NRCC spokesperson Maureen O’Toole. “Floridians deserve a representative who fights for them, not his taxpayer-thieving colleague.”



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