LVMH brand Fendi has unveiled a new music project in collaboration with Bang Chan, leader of the K-pop group Stray Kids and a brand ambassador for the label. The release of the new single ‘Roman Empire‘ was accompanied by a music video shot at the Palazzo della Civiltà Italiana, Fendi’s headquarters in Rome. The track was written, composed, and produced by Bang Chan, widely regarded as one of today’s most influential global artists.

The song pays homage to Fendi’s timeless icons- the ‘Peekaboo’ bag and the letter ‘F’- reimagined through the language of music. The music video opens with a simple, understated portrait of the artist, recalling his pre-debut days.

As the video progresses, with Bang Chan showcasing a variety of styles from the Spring/Summer 2026 Pre-Collection, it retraces his artistic evolution, alternating between interior and exterior shots of the Palazzo della Civiltà Italiana, and “culminating in his affirmation as a leading global artist, reflecting both Bang Chan’s personal growth and his bond with Fendi, while encouraging everyone to recognise and amplify their own creative potential through synergistic collaborations,” said the brand in a statement.

“A song about Fendi- it likens love to eternity and to the grandeur of the Roman Empire, weaving symbols of the Maison into the lyrics to reinterpret Rome’s tradition in a modern key,” said Bang Chan in the statement, adding: “The track blends smooth, emotive vocals with dreamy synths, layered over a powerful kick drum-driven rhythm, creating an R&B/Miami Bass sound.”

To celebrate the single’s release, Fendi is hosting an exclusive private event on November 4 at the Palazzo Fendi Boutique in Seoul, featuring a live performance by Bang Chan and an intimate experience.

This artistic partnership further strengthens Fendi’s tradition of collaborating with the music world, following previous tracks such as Fendiman with Jackson Wang (2018) and Fendi with Song Yuqi (2025).