Faume showcases at NRF trade show ahead of launching resale solution in US

Faume is taking its first step into America. The French start-up is taking part in the NRF trade show in New York, dedicated to retail and innovation, until January 13. The company, which specialises in managing second-hand assortments for mid- to upper-premium ready-to-wear brands, is part of the French contingent led by Business France.

“We know that U.S. retailers are highly attuned to innovation, so this is an opportunity for us to make initial contact,” explained company co-founder, Aymeric Déchin.

“While there, we will also meet our European clients and set out our approach to the U.S. market. By supporting them in this market as well, we will demonstrate our model to American stakeholders.”

Indeed, the company, founded in Paris in 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h and Lucas Patricot, is laying the groundwork to launch its business across the Atlantic, after expanding in Europe, particularly in Germany, the Benelux and the UK.

With a portfolio of 45 client brands in Europe, including Sandro, Ba&Sh, G-Star, Paul Smith and Ami, and nearly 400,000 reconditioned items sold via its white-label platforms for brands, Faume is setting up an office in New York with the ambition of starting operations in the second half of 2026.

The company supports brands across their entire second-hand strategy, from sourcing items and organising logistics to resale both online and in store. Last year, it strengthened its technical capabilities, recruiting pricing and data specialists, after raising €17 million in early 2025 from longstanding investors Amundi Private Equity Transition Juste, Daphni and Bpifrance via its Digital Venture fund, and from business angels including Michaël Benabou, Stanislas de Quercize and Thibaud Hug de Larauze. It is also accelerating its geographical expansion.

Its move into the North American market is being undertaken in conjunction with its partner Erren Recondition, with whom it already works in Europe. The Dutch company, which, according to the Faume team, meets the requirements for high-end reconditioning, optimisation of local logistics and adherence to brand standards for image, quality and customer experience, will operate a logistics facility in the state of Alabama.

“We see an opportunity because most of our customers already generate 10% to 30% of their business in the US market. It therefore makes sense for them to run their second-hand operations locally,” said Déchin, who also points out that the U.S. second-hand fashion market is already worth over $50 billion and is growing three times faster than the market for new.

“Today, most existing players offer peer-to-peer resale solutions. We believe we offer a different solution for brands.”

Drawing on leading European success stories, some of which generate up to 10% of their online sales from second-hand, the French company intends to continue to scale up and is aiming for profitability by 2028.