FatFace has launched new Petite sizing, and it’s already proving to be a hit. The British lifestyle brand has introduced a dedicated collection of dresses and jumpsuits designed specifically for customers under 5ft 3ins.
FatFace
And performance has so far exceeded expectations, with the popular Simone dress in Petite already selling out across all sizes, it notes.
Meanwhile, FatFace is also planning to spotlight Petite through upcoming campaigns, including collaborations with influencers who champion brands offering inclusive sizing.
The move into Petite is part of the brand’s product expansion strategy, it’s the latest step in FatFace’s “ongoing commitment to providing inclusive size options across its ranges”.
It says the new sizing offer, available exclusively online at FatFace.com and parent Next, “has been shaped by direct customer feedback and demand on social platforms and features adjusted fits across all critical areas, not just length”.
The range offers all FatFace dresses and jumpsuits in a Petite fit, rather than a reduced or edited selection, “reflecting the brand’s inclusive approach to design”.
Further, FatFace is already planning an expansion of the range into woven tops and outerwear for spring/summer 2026, with further categories under review.
Kate Brown, Product director at FatFace, said: “We know from listening to our community that offering Petite sizing was something our customers really wanted from us. Launching the sizing offer across our full dresses and jumpsuits collection…reflects our belief in true inclusivity and the reaction so far has been fantastic. This is just the beginning, and we’re excited to expand Petite across more product categories in the coming seasons.”
