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Eyewear e-tailer Mia Burton merges with Lipari, forecasts €23.7 million revenue in 2025

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Nicola Mira

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July 1, 2025

Mia Burton, an international e-tailer specialised in high-end sunglasses and eyeglasses founded in 2022, has announced it has merged by incorporation with Lipari, an eyewear and optical products retailer set up in Palermo, Sicily, over 50 years ago, which recently opened a new store in Milan. The goals of the operation are for the partners to boost their omnichannel business, strengthen the group structure, and create synergies between online and offline retail. Mia Burton is set to consolidate its online presence and international footprint through a data-driven approach, while Lipari will continue to concentrate on physical retail with its selection of premium brands and sector expertise.  

Lipari and Mia Burton have joined forces

Mia Burton and Lipari’s joint goals include scaling operations and logistics, and increasing product customisation by sharing customer data and solutions. “In a sector like eyewear that, unlike other fashion and luxury sectors, continues to grow chiefly in the digital realm, the new entity is preparing to develop different business lines, enhancing complementary skills within a single organisation. Pursuing this operating strategy, the group is aiming for revenue of €23.7 million in 2025,” said Mia Burton and Lipari in a press release.
 
Mia Burton will contribute its expertise in international e-tail and premium brand management. The site is deployed in five languages – English, Italian, French, German, and Spanish – and is active virtually worldwide. Its main markets are the USA, the UK, and northern Europe, while Canada and Australia as emerging markets. Following the merger, Mia Burton intends to pursue its internationalisation path, opening new logistics hubs in the USA and Europe, and expanding its e-tail business to new markets such as the Arabian peninsula.

In 2025, notably in Q2, Mia Burton has stepped up its efforts in Italy, posting 99% growth on an annual basis.
 
“We are not chasing an ego project or short-term revenue. In order to become a significant force, the most important thing is to build a solid project, and a coherent one. We are imagining a path unlike that of a cash-burning start-up,” said Carlo Alberto Lipari, CEO of Mia Burton. “The merger with Lipari realises our vision of a business unit structure that multiplies existing synergies and enables us to tap new opportunities. Although Italy is a priority, we will adopt a gradual approach, since e-tail penetration in the optical sector in Italy has always been slower than in other countries. Precisely for this reason, our online focus on the Italian market continues to go hand in hand with traditional retail, and we are constantly searching for high-profile locations in [Italy’s] main cities,” he added. 

Carlo Alberto and Gabriele Lipari
Carlo Alberto and Gabriele Lipari

Lipari said that the group will continue to extend its retail footprint with new openings in Italy, focusing on the in-store experience and a direct relationship with international brands, as shown by the recent limited-edition collaboration with French brand Peter & May. Mia Burton, in addition to consolidating its position as a multi-brand platform for high-end eyewear, will focus on selling its proprietary line of progressive lenses, Mia Burton Vision.
 
Mia Burton currently sells 65 brands, from major luxury names such as Cartier, Gucci, Saint Laurent, Balenciaga, Bottega Veneta (by Kering Eyewear), Prada and Miu Miu (by Luxottica), to niche brands such as Jacques Marie Mage, Chrome Hearts, Cutler & Gross and Kuboraum, as well as independent brands with a cult following like Peter & May, Garrett Leight, and Leight, and iconic eyewear brands like Ray-Ban, Persol and Oakley.

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Pop Closet: second-hand fashion store relocates to Pátio Siza Vieira in Lisbon, Portugal

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November 14, 2025

Pop Closet, a second-hand clothing store opened eight years ago by António Branco, remains in Lisbon’s Colina do Chiado, but has now moved from Calçada do Sacramento, next to The Feeting Room, to Pátio Siza Vieira (further down), at 19 Rua Garrett (Shop A), next to Sienna. The new shop also features a more refined edit, focusing on luxury pieces from brands such as Acne Studios, Alexander McQueen, Balenciaga, Chanel, Celine, Comme des Garçons, Dior, Fendi, Gaultier, Gucci, Hermès, Loewe, Louis Vuitton, Margiela, Mugler, Off-White, Prada, Raf Simons, Saint Laurent, Valentino, and Vivienne Westwood among others. Prices range from €30 to €1,500.

Photo: Cátia Castel-Branco – @popclosetofficial / Instagram

Thanks to the extensive CV of its founder, who also works as a buyer, stylist, and fashion editor, particularly in the US and Brazil, Pop Closet has become a point of reference, despite the modest premises where it made its debut in the Portuguese capital.

The façade and interiors are defined by industrial finishes, in contrast to the century-old structural stone — salvaged from the fire that ravaged Chiado in 1988, starting at Armazéns Grandella and spreading through the area, destroying 18 historic buildings — and the restored wooden furniture that showcases second-hand clothing, eyewear, accessories, and footwear, as well as art and décor pieces.

@popclosetofficial / Instagram

The new Pop Closet also includes a space dedicated to art displayed on the walls, such as photographs by Cátia Castel-Branco, which are also for sale and will be replaced by works from other artists to foster a sense of dynamism and a changing atmosphere. There are even second-hand design pieces for the home — some recycled or part of collections from renowned brands such as Kartell.

“I want to have good items that anyone who comes in here feels they can wear, that aren’t specific to one type of customer. Above all, quality, beautiful and contemporary pieces,” António Branco told Time Out. He sources pieces in northern Europe or northern Portugal, from factories that offload leftover stock, in addition to those consigned by clients or bought directly by the shop, thus ensuring turnover.

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Due diligence law: the right and far right unite to dismantle it in the European Parliament

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November 14, 2025

The right and the far right joined forces in the European Parliament on Thursday to unpick a law on major corporations’ social and environmental “due diligence” — a bombshell in Brussels.

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By 382 votes to 249, MEPs approved scaling back the text’s ambitions, limiting the number of companies covered, and removing some obligations. A weakened version of the text had been rejected by MEPs on October 22.

In a break with the traditional “pro-European” majority, an ad hoc alliance between the right (the EPP) and the far right sparked an outcry among the other groups.

The EPP “has torpedoed any moderate compromise,” lamented Social Democrat René Repasi. The vote serves as a warning to the pro-European camp, just as Parliament begins to tackle a series of measures to “simplify” business life.

The far right savoured a “great victory” on Thursday. “Another majority is possible” and “this is just the beginning”, declared the Patriots group, chaired by Jordan Bardella.

Adopted only eighteen months ago, this due diligence law is bearing the brunt of the European Union’s pro-business turn, buffeted by competition from China and tariffs in the US.

Its implementation had already been postponed by a year, from 2027 to 2028. But Brussels wants to go even further to lighten the administrative burden on companies across the continent.

Backed by penalties, the law adopted in 2024 required companies with over 1,000 employees to prevent and remedy human rights violations (child labour, forced labour, safety, etc.) and environmental damage throughout their value chains, including among their suppliers worldwide.

On Thursday, in line with the Member States, the European Parliament raised the thresholds for companies covered to more than 5,000 employees and over €1.5 billion in annual turnover.

Above all, MEPs scrapped the European civil liability regime, which served to harmonise companies’ obligations and their liability before the courts in the event of breaches.

Instead, parliamentarians opted to leave it to national legislation. They also abandoned the climate transition plans that companies were supposed to provide. A move that France, which has long boasted of having created the first national due diligence law, has pushed hard for since the beginning of the year, including through its president, Emmanuel Macron.

“Asphyxiation”

The law is now “completely empty”, laments centrist Pascal Canfin. This vote comes “during COP30” in Brazil and “represents a considerable setback for private-sector climate action”, he believes.

On the right, MEP François-Xavier Bellamy argues, by contrast, that this “simplification” will “save our businesses from regulatory asphyxiation”.

Following this vote, negotiations will begin with the Member States, with a view to the final adoption of the revised law.

“It is still possible to correct course”, says Jurei Yada of the E3G think tank, but the vote shows that “the far right is gaining influence” and that the pro-European majority is “crumbling”.

Environmental organisations, which had previously expressed concern about the future of the due diligence project, are also taking aim at the “industrial lobbies” opposed to this law.

The absence of European civil liability risks introducing “competition between the 27 Member States to see who has the most lax regime to try to attract companies”, warns Swann Bommier of the NGO Bloom.

In the name of fighting bureaucracy, German Chancellor Friedrich Merz and French President Emmanuel Macron had called for the law to be scrapped altogether.

But even if it is only slashed, the pill is hard to swallow for some of the parliamentarians who had celebrated its “historic” adoption in April 2024 after several years of tug-of-war within the European institutions themselves.

There was no shortage of superlatives at the time, including among Macronists, such as the current president of the centrist Renew group, Valérie Hayer.

However, the political balance has shifted in the chamber since the June 2024 elections, marked by the strengthening of the right and the breakthrough of the far right, which wants to roll back the Green Deal, the package of environmental measures adopted during the previous term.

FashionNetwork.com with AFP.

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Italy weighs one-off levy to bring private gold holdings into formal economy

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November 14, 2025

Italy is considering a one-off levy for households to declare gold held off the books, an amendment to the 2026 budget law showed, in a move that could potentially yield the state more than 2 billion euros ($2.3 billion).

Gold jewels are seen in a jewellery shop in downtown Rome, Italy, December 11, 2017 – REUTERS/Max Rossi

The proposal would allow individuals to pay a 12.5% tax to certify the market value of bullion, gold jewellery, and collectible coins for which purchase records are missing, the same rate as on government bonds. The certification has to be done by June 2026.

Under current rules, the lack of proof of purchase can lead to a 26% tax on the entire sale value, rather than just the actual capital gain.
This has discouraged people from selling their inherited gold on the official market and pushed some transactions into informal or undeclared channels, limiting market liquidity and tax revenues, lawmakers from the co-ruling League and Forza Italia party said.

Some estimates put privately held gold in Italy at 4,500–5,000 metric tons, worth roughly 500 billion euros at current prices.
Italy’s network of “Compro Oro” shops — businesses that buy and sell gold — has seen a sharp rise in activity as prices hit record highs. Sales of used gold jumped by around 25% in 2025, with more than 1.2 million transactions per month, driven by households cashing in old jewellery and coins, according to Metropolitan Magazine, an Italian publication.

Under the proposed measure, taxpayers opting in would declare their holdings at market value, pay the substitute tax in one or three annual instalments, and obtain a stepped-up fiscal value basis for future sales. The process would be overseen by authorised intermediaries and advisers, with strict anti–money-laundering checks.

Supporters say the measure could generate significant one-off revenues for the Treasury, while improving transparency in a market long characterised by opaque holdings and informal family transfers. Based on an assumption that 10% of privately held investment gold is certified, the draft estimates additional revenue of up to 2.08 billion euros.

The proposal also seeks to encourage the “legal circulation” of gold by removing what stakeholders see as a punitive regime for individuals unable to document purchases made years—or generations—ago. The amendment still needs to clear parliamentary scrutiny and government vetting.

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