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Exclusive: $1 billion canned water brand Liquid Death names new CFO as it gears up for expansion

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Good morning. Liquid Death has tapped Ricky Khetarpaul, a PepsiCo alum, as finance chief of the popular L.A.-based water startup that’s expanded into other beverages.

“It’s a truly healthy beverage platform with a proven track record as an innovator across categories,” Khetarpaul told me. “I’ve been a big fan of Liquid Death.”

Founded in 2017 by CEO Mike Cessario, Liquid Death is valued at approximately $1.4 billion and is known for its edgy, skeleton-stamped tallboy cans filled with water, sparkling water, or iced tea with fruit juice—not alcohol.

In 2024, the company’s scanned sales were north of $300 million, and it has achieved a 380% CAGR since its 2019 launch. This month, Liquid Death announced a new distribution deal with Big Geyser in New York.

Khetarpaul succeeds Karim Sadik-Khan, who joined Liquid Death as finance chief in June 2024. Sadik-Khan is currently the CFO at Spindrift, according to his LinkedIn profile.

Before joining Liquid Death, Khetarpaul was the CFO of Health-Ade, a kombucha and gut-health soda brand. He previously served as North America CFO for Lavazza, spent over eight years in finance at PepsiCo, leading reporting, forecasting, and planning for a $5 billion beverage portfolio, and held leadership roles at Sabra Dipping Co. and Walgreens Boots Alliance.

He noted that the biggest challenge for CPG (consumer packaged goods) brands is building strong consumer loyalty. “Even bigger brands I’ve worked with have struggled,” he said. “But in just a few years, Liquid Death has built one of the biggest fan bases in the beverage industry.”

Strategic marketing

According to a recent NCSolutions survey, half of Gen Zers said they are alcohol-free by choice, and 43% believe Gen Z is driving the “sober curious” movement. Gen Z and millennials account for over 70% of Liquid Death’s customers.

Cessario, a former marketing executive, credits the company’s entertainment-first, social media-centric marketing for its strong appeal among young consumers. Liquid Death has 14.5 million followers across TikTok and Instagram.

Khetarpaul sees marketing as a growth center, drawing on his own experience in sales and marketing at PepsiCo before moving into finance. “I view the CFO role as a growth driver, not just a traditional controller,” he said. “Liquid Death’s marketing converts brand awareness into sales; the company is very metrics-driven. We measure marketing investments both strategically and in terms of ROI, which is music to any CFO’s ears.”

The brand has also run campaigns with celebrities and partners. For example, it recently launched a limited-edition Fruity Pebbles sparkling water called Cereal Criminal on Amazon. Liquid Death plans to enter the $23 billion energy drink market in 2026 with Liquid Death Sparkling Energy, which is naturally caffeinated from coffee beans rather than synthetic sources, Khetarpaul said.

However, the segment is highly competitive, dominated by brands such as Red Bull and Monster. As CFO, Khetarpaul is set to play a key leadership role in helping Liquid Death become the “next true multi-category beverage brand,” Cessario said in a statement.

Backed by a loyal fan base and an ambitious CFO, Liquid Death is ready to disrupt the beverage aisle—again.

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Lydia Brown has been appointed CFO of Citrin Cooperman, a professional services provider for private, middle market businesses and high net-worth individuals, effective Oct. 13. Brown succeeds Larry Diamond, who will retire after three years of dedicated service as the firm’s CFO. Brown brings more than 30 years of experience in the professional services industry, including senior financial leadership roles across both private-equity-backed and publicly traded companies. Most recently, she served as CFO for HKA, a global consultancy.

Craig Chamberlin was appointed EVP and CFO of Vertiv Holdings Co. (NYSE: VRT), a digital infrastructure company, effective Nov. 10. Chamberlin succeeds David Fallon, who previously announced his intention to retire from Vertiv and serve as a consultant to the company through Dec. 31. Chamberlin joins Vertiv from Wabtec Corporation, where he most recently served as group VP and CFO of the company’s transit segment.

Big Deal

The 2025 Fortune Most Powerful Women (MPW) Summit began on Monday in Washington, D.C., and continues through Wednesday. You can join us at MPW via livestream for the main stage sessions. View the agenda here.

The MPW franchise started in 1998 with the publication of the first-ever Most Powerful Women in Business ranking. The response to this list made it clear that these trailblazing women needed a platform to come together and discuss the unique challenges they were facing. And so, Fortune MPW evolved into a community of leaders that gathered at invite-only events, such as the annual Summit. This year’s theme is “Leading in a Dynamic World.” 

Going deeper

The latest EY Global IPO Trends report found that in Q3 2025, global equity markets rebounded strongly, with major indices in the U.S., Asia, and Europe reaching new highs after months of pressure from tariffs, interest rate uncertainty, and debt concerns. The rally was driven by looser monetary policy and solid corporate earnings, according to the report.

Overheard

“Frankly, this thing that trade is dead is completely overstated. Trade is like water. You put [up an] obstacle, it goes around it.”

—Kristalina Georgieva, head of the International Monetary Fund, said during Fortune’s Most Powerful Women 2025 summit in Washington, D.C. on Monday. Georgieva downplayed any fears of a trade war but recognizes the world is becoming “foggier” and full of uncertainty. She said one of the biggest challenges comes from getting buy-in that cooperation is better than division: “We are in this one big boat. It is a rough sea. We’d better row together,” Fortune reported.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.



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What it’s like to be mentored by Walmart CEO Doug McMillon

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Good morning. I’m always fascinated by who CEOs turn to for feedback, and who they choose to mentor outside their companies. Some relationships develop organically through working with people who become friends after you move on. (I feel fortunate to remain connected to former bosses like Norman Pearlstine, as well as numerous colleagues over the years.)

Then there are the leaders whose names come up because they offered advice or made a gesture that was meaningful to another CEO. One of those names is Walmart’s Doug McMillion, who is retiring as CEO next month after 12 years at the helm. A lot will be written about his legacy in transforming the world’s largest retailer into a daunting competitor in the digital realm. But Carla Vernón, CEO of the Honest Company, recently recounted a story about him that stuck with me.

About a year ago, Vernón said, she had an opportunity to meet McMillion for about 30 seconds at an event. Instead of talking about the business that her $383 million-a-year company does with the $704 billion-a-year Walmart, she took a different tack: “I said, ‘I want to be an extraordinary CEO. You are, in my view, one of the best of our time. So, if I could borrow a bit more time from you, I would love to ask you a question or two.”

McMillion shared his email with Vernón, who’d been CEO since 2023, and told her to get in touch. “I thought it would be like a Zoom call, but he invited me to come to Bentonville with one of my leaders and set up an entire day of one-on-ones for us,” she said. “He connected us with everybody who we needed to know strategically, everybody on his executive team who he thought might be able to help me build a strong executive team in the C-Suite. There was no agenda and this was Q4, which is the season for retailers that’s super busy.”

She compares her experience in Bentonville to being in a regional dance company and getting invited to go backstage and watch the New York City Ballet rehearse The Nutcracker. “If I can, for one day, watch what the very best at what they do do, then I’m going to forever realize what’s possible from myself as a leader,” said Vernón, who brought her VP of Sales. “When you meet somebody who you think of as some kind of iconic business brilliant mind, and realize they are just human, trying to have a good life, trying to be good to others, it’s helpful to put in perspective what is possible for you.”

It’s clear she was moved by McMillon’s desire to help her in a meaningful way. “I’m Afro-Latina. I’m female … In these companies that we get to run, the people are changing. They are changing in their generational values. They’re changing in what they look like. The companies that we love will be run by different kinds of people in the next 20 or 30 years,” she said. “I wish that, in our sector of CEOs, we took more time to help coach, grow and build each other, so that maybe we could be a stronger body doing right by businesses, employees, culture and society. We’re in such units of one and we don’t have to be.”

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Do Kwon given 15 years in prison

The founder of Terraform Labs and its algorithmic stablecoin TerraUSD, which collapsed in 2022, costing investors $40 billion and triggering a “crypto winter,” was sentenced on fraud charges.

Lululemon CEO ousted for not being cool enough

Despite tripling sales at the athletic-wear company since 2018, Calvin McDonald will leave the company in January. Founder Chip Wilson blamed him for the company’s “loss of cool.” Although the company most recently reported a 7% increase in revenues, its sales in the americas were down 2%.  Finance chief Meghan Frank and chief commercial officer André Maestrini will serve as interim co-CEOs.

Why Trump is targeting Venezuelan oil ships

Ninety percent of Venezuelan exports are oil, the WSJ says, and by threatening Maduro’s ability to export the fuel it forces Maduro to discount its sales and drain the country’s reserves. It could ultimately destabilize the regime.

HSBC ends 160-year-old management track

HSBC has closed its historic “International Manager” program, founded at the company in the 1800s, which rotated an elite group of generalist executives from country to country. “HSBC employees don’t need this special status,” a source told the FT. “There is this snooty attitude and haughty air attached to being an IM.”

OpenAI releases new model

OpenAI released its new AI model GPT-5.2 on Thursday, less than a month after its predecessor, as competition from rivals like Google and Anthropic heats up. The company claims that the model is particularly apt at coding, mathematical reasoning, and “knowledge work.”

Disney announces partnership with OpenAI

Disney announced a $1 billion investment and three-year licensing deal with OpenAI that allows users on Sora, OpenAI’s video generation platform, to create content featuring Disney’s copyrighted characters. In a statement announcing the agreement, Disney CEO Bob Iger stated that the partnership will allow the company to “thoughtfully and responsibly extend the reach of our storytelling through generative AI.”

Powell fears K-shaped economy

U.S. Federal Reserve Chair Jerome Powell confirmed that a “K-shaped economy” appeared to be developing in the U.S. and questioned whether it was “sustainable.”

The markets

S&P 500 futures were flat this morning. The last session closed up 0.21% to hit a new reofrd high of 6,901. STOXX Europe 600 was up 0.37% in early trading. The U.K.’s FTSE 100 was up 0.38% in early trading. Japan’s Nikkei 225 was up 1.37%. China’s CSI 300 was up 0.63%. The South Korea KOSPI was up 1.38%. India’s NIFTY 50 was up 0.51%. Bitcoin went to $92K.

Around the watercooler

Exclusive: YouTube launches option for U.S. creators to receive stablecoin payouts through PayPal by Ben Weiss

Apple’s Steve Jobs told students to never ‘settle’ in their careers: ‘If you haven’t found it yet, keep looking’ by Emma Burleigh

Why Jerome Powell’s latest rate cut still won’t help you get a lower mortgage rate by Sydney Lake

‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook by Eleanor Pringle

‘We’re not just going to want to be fed AI slop for 16 hours a day’: Analyst sees Disney/OpenAI deal as a dividing line in entertainment history by Nick Lichtenberg

CEO Daily is compiled and edited by Joey Abrams, Jim Edwards, and Lee Clifford.



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YouTube launches option for U.S. creators to receive stablecoin payouts through PayPal

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Big Tech continues to tiptoe into crypto. The latest example is a move by YouTube to let creators on the video platform choose to receive payouts in PayPal’s stablecoin. The head of crypto at PayPal, May Zabaneh, confirmed the arrangement to Fortune, adding that the feature is live and, as of now, only applies to users in the U.S. 

A spokesperson for Google, which owns YouTube, confirmed the video site has added payouts for creators in PayPal’s stablecoin but declined to comment further.

YouTube is already an existing customer of PayPal’s and uses the fintech giant’s payouts service, which helps large enterprises pay gig workers and contractors. 

Early in the third quarter, PayPal added the capability for payment recipients to receive their checks in PayPal’s stablecoin, PYUSD. Afterwards, YouTube decided to give that option to creators, who receive a share of earnings from the content they post on the platform, said Zabaneh.

“The beauty of what we’ve built is that YouTube doesn’t have to touch crypto and so we can help take away that complexity,” she added.

Big Tech eyes stablecoins

YouTube’s interest in stablecoins comes as Google and other Big Tech companies have shown interest in the cryptocurrencies amid a wave of hype in Silicon Valley and beyond. 

The tokens, which are pegged to underlying assets like the U.S. dollar, are longtime features of the crypto industry. But over the past year, they’ve exploded into the mainstream, especially after President Donald Trump signed into law a new bill regulating the crypto assets. Proponents say they are an upgrade over existing financial infrastructure, and big fintechs have taken notice, including Stripe. In February, the payments giant closed a blockbuster $1.1 billion purchase of the stablecoin startup Bridge.

PayPal has long been an earlier mover in crypto among large tech firms. In 2020, it let users buy and sell Bitcoin, Ethereum, and a handful of other cryptocurrencies. And, in 2023, it launched the PYSUD stablecoin, which now has a market capitalization of nearly $4 billion, according to CoinGecko.

PayPal has slowly integrated PYUSD throughout its stable of products. Users can hold it in its digital wallet as well as Venmo, another financial app that PayPal also owns. They can use it to pay merchants. And, in February, a PayPal executive said small-to-medium sized merchants will be able to use it to pay vendors.

YouTube’s addition of payouts in PYUSD isn’t the first time Google has experimented with PayPal’s stablecoin. An executive at Google Cloud, the tech giant’s cloud computing arm, previously toldFortune that it had received payments from two of its customers in PYUSD. 



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Oracle slides by most since January on mounting AI spending

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Oracle Corp. shares plunged the most in almost 11 months after the company escalated its spending on AI data centers and other equipment, rising outlays that are taking longer to translate into cloud revenue than investors want.

Capital expenditures, a metric of data center spending, were about $12 billion in the quarter, an increase from $8.5 billion in the preceding period, the company said Wednesday in a statement. Analysts anticipated $8.25 billion in capital spending in the quarter, according to data compiled by Bloomberg. 

Oracle now expects capital expenditures will reach about $50 billion in the fiscal year ending in May 2026 — a $15 billion increase from its September forecast — executives said on a conference call after the results were released.

The shares fell 11% to $198.85 at the close Thursday in New York, the biggest single-day decline since Jan. 27. Oracle’s stock had already lost about a third of its value through Wednesday’s close since a record high on Sept. 10. Meanwhile, a measure of Oracle’s credit risk reached a fresh 16-year high.

The latest earning report and share slide marks a reversal of fortunes for a company that just a few months ago was enjoying a blistering rally and clinching multibillion-dollar data center deals with the likes of OpenAI. The gains temporarily turned co-founder Larry Ellison into the world’s richest person, with the tech magnate passing Elon Musk for a few hours.

Known for its database software, Oracle has recently found success in the competitive cloud computing market. It’s engaging in a massive data center build-out to power AI work for OpenAI and also counts companies such as ByteDance Ltd.’s TikTok and Meta Platforms Inc. as major cloud customers. 

Fiscal second-quarter cloud sales increased 34% to $7.98 billion, while revenue in the company’s closely watched infrastructure business gained 68% to $4.08 billion. Both numbers fell just short of analysts’ estimates.Play Video

Still, Wall Street has raised doubts about the costs and time required to develop AI infrastructure at such a massive scale. Oracle has taken out significant sums of debt and committed to leasing multiple data center sites. 

The cost of protecting the company’s debt against default for five years rose as much as 0.17 percentage point to around 1.41 percentage point a year, the highest intraday level since April 2009, according to ICE Data Services. The gauge rises as investor confidence in the company’s credit quality falls. Oracle credit derivatives have become a credit market barometer for AI risk.

“Oracle faces its own mounting scrutiny over a debt-fueled data center build-out and concentration risk amid questions over the outcome of AI spending uncertainty,” said Jacob Bourne, an analyst at Emarketer. “This revenue miss will likely exacerbate concerns among already cautious investors about its OpenAI deal and its aggressive AI spending.”

Remaining performance obligation, a measure of bookings, jumped more than fivefold to $523 billion in the quarter, which ended Nov. 30. Analysts, on average, estimated $519 billion.

Investors want to see Oracle turn its higher spending on infrastructure into revenue as quickly as it has promised. 

“The vast majority of our cap ex investments are for revenue generating equipment that is going into our data centers and not for land, buildings or power that collectively are covered via leases,” Principal Financial Officer Doug Kehring said on the call. “Oracle does not pay for these leases until the completed data centers and accompanying utilities are delivered to us.”

“As a foundational principle, we expect and are committed to maintaining our investment grade debt rating,” Kehring added.

Oracle’s cash burn increased in the quarter and its free cash flow reached a negative $10 billion. Overall, the company has about $106 billion in debt, according to data compiled by Bloomberg. “Investors continually seem to expect incremental cap ex to drive incremental revenue faster than the current reality,” wrote Mark Murphy, an analyst at JP Morgan.Play Video

“Oracle is very good at building and running high-performance and cost-efficient cloud data centers,” Clay Magouyrk, one of Oracle’s two chief executive officers, said in the statement. “Because our data centers are highly automated, we can build and run more of them.”

This is Oracle’s first earnings report since longtime Chief Executive Officer Safra Catz was succeeded by Magouyrk and Mike Sicilia, who are sharing the CEO post.

Part of the negative sentiment from investors in recent weeks is tied to increased skepticism about the business prospects of OpenAI, which is seeing more competition from companies like Alphabet Inc.’s Google, wrote Kirk Materne, an analyst at Evercore ISI, in a note ahead of earnings. Investors would like to see Oracle management explain how they could adjust spending plans if demand from OpenAI changes, he added.

In the quarter, total revenue expanded 14% to $16.1 billion. The company’s cloud software application business rose 11% to $3.9 billion. This is the first quarter that Oracle’s cloud infrastructure unit generated more sales than the applications business.

Earnings, excluding some items, were $2.26 a share. The profit was helped by the sale of Oracle’s holdings in chipmaker Ampere Computing, the company said. That generated a pretax gain of $2.7 billion in the period. Ampere, which was backed early in its life by Oracle, was bought by Japan’s SoftBank Group Corp. in a transaction that closed last month.

In the current period, which ends in February, total revenue will increase 19% to 22%, while cloud sales will increase 40% to 44%, Kehring said on the call. Both forecasts were in line with analysts’ estimates.

Annual revenue will be $67 billion, affirming an outlook the company gave in October.



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