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Everlast and Bluestar Alliance’s Palm Angels are key presence in Conor Benn’s fight win

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3 weeks ago

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November 19, 2025

Sport and fashion have long gone hand in hand but while we’re used to seeing plenty of collection link-ups with tennis, athletics, motor sports and football stars, boxing and other martial arts are grabbing the limelight at present.

Conor Benn in Palm Angels x Everlast

Only this weekend, Montirex publicised its US debut with a Leon Edwards UFC comeback fight link-up. And at the same time, Bluestar Alliance was ramping up its new sport strategy via its Palm angels label and the Conor Benn-Chris Eubank Jr fight.

Benn beat Eubank in bespoke Palm Angels, the second project in Bluestar’s sport strategy.

Palm Angels debuted a limited-edition capsule collection and a bespoke fight kit for the British boxer at the weekend in partnership with Everlast “as part of Bluestar Alliance’s expanding strategy to champion talent, sport-driven storytelling, and culturally resonant brand moments”.

Bluestar Alliance said it “continues to define the next wave of fashion-sport collaborations. Conor Benn wore a bespoke Palm Angels x Everlast fight kit for his win… which merges Everlast’s performance heritage with Palm Angels’ contemporary luxury aesthetic, turning the ring walk into a runway while staying true to the sport’s history”.

The design reimagined classic fight gear “as contemporary armour, paying homage to the gladiatorial spirit of the sport. Built around themes of discipline, tension, and controlled intensity, the kit reflects the emotional and physical preparation that precedes battle and turns the boxing ring into a modern arena”.

As for the limited-edition capsule collection, it features two T-shirts, a hoodie, and limited-edition boxing gloves, “which are inspired by” the kit Conor wore and “celebrates boxing heritage reimagined through Palm Angels’ luxury streetwear lens”.

It’s the second consecutive win for a Bluestar Alliance brand and Everlast custom kit, following Terence Crawford beating Canelo Alvarez in September wearing Off-White x Everlast. 

Bluestar said that “together, these moments have expanded global attention for all three brands and underscored the power of fashion to enter unexpected arenas and captivate new audiences”.

As mentioned, UK-based Montirex is using UFC to publicise its debut in the US via JD Sports in new York and its ambassador Leon Edwards took centre stage in his comeback bout at Madison Square Garden.

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Brioni opens a boutique on Paris’s Rue Saint-Honoré

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4 minutes ago

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December 10, 2025

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December 10, 2025

Brioni reinforces Paris’s status as one of its key international destinations with the opening of its boutique in the Ville Lumière, located at 229 rue Saint-Honoré.

Brioni in Paris. The exterior – Brioni

Set across two levels, the new space welcomes visitors into a contemporary, refined setting defined by natural materials and a warm colour palette that pairs polished travertine and herringbone oak with neutral-toned surfaces and dark metal details.

Linen in shades of beige and blue wraps the furnishings and panelling, helping to create a luminous atmosphere in harmony with the brand’s aesthetic. A curated selection of vintage Italian furniture lends the space a timeless character, adding depth and refinement. Iconic pieces of 20th-century design, including armchairs, tables, and original furnishings, dialogue with the boutique’s materials and colour palette, creating an elegant, understated balance.

Brioni in Paris. An interior view
Brioni in Paris. An interior view – Brioni

The new Brioni boutique showcases the brand’s men’s and women’s ready-to-wear, formalwear, leisurewear, accessories, and fragrances, and offers an exclusive bespoke service.

Founded in 1945, Brioni was the first menswear brand to stage a fashion show (in Florence’s legendary Sala Bianca) in 1952. The fashion house has been part of the Paris-based French luxury group Kering since 2011. From 2018, the brand’s direction was shaped by the acclaimed Austrian menswear couturier Norbert Stumpfl, whose tenure came to an end last week. Under Stumpfl, Brioni also expanded deftly into womenswear, expressing an understated luxury with rare aplomb.

Brioni in Paris. An interior view
Brioni in Paris. An interior view – Brioni

In recent months, between July and September, Brioni also opened stores on the fourth floor of the Lotte World Tower in Seoul, at Dubai Mall, in Tokyo’s Roppongi Hills on the renowned Keyakizaka Street, and in Monterrey, Mexico, inside Palacio de Hierro. The Rome-based high-end men’s tailoring brand boasts a global presence with stores in numerous countries, notably Italy, the US, the UK, France, Japan, China (including Hong Kong), the United Arab Emirates, Qatar, Kuwait, Mexico, Russia, India, South Korea, Turkey, Switzerland, Azerbaijan, and Uzbekistan.

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Mappin & Webb returns to Birmingham after 20 years

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35 minutes ago

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December 10, 2025

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December 10, 2025

Mappin & Webb has made its return to Birmingham at long last, “marking a new chapter for one of Britain’s most prestigious jewellers”.

Mappin & Webb

It’s taken over two decades but the Watches of Switzerland-owned brand’s return to the city comes with a premium showroom site located beneath the historic Burlington Hotel on New Street.

Just moments from the city’s Jewellery Quarter, the showroom “celebrates the deep connection between the brand’s craftsmanship and Birmingham’s long-standing reputation for creativity and design excellence”.

Following a seven-month refurbishment, the 2,800 sq ft showroom features a “world-class collection of luxury watch and jewellery brands within a refined and immersive environment”.

Key to the interior design is a dedicated hospitality bar, private consultation areas and statement chandelier and architectural detailing, “which pay homage to the building’s historic character”.

In a first for the city, the introduction of an external Rolex clock reinforces the century-long partnership between the brands.  Of course, a dedicated Rolex area is located at the heart of the showroom where visitors can explore the full range of collections. This also includes a curated selection of Rolex Certified Pre-owned watches. 

Additionally, the showroom features luxury timepieces from brands including IWC Schaffhausen, Jaeger-LeCoultre, TAG Heuer, and Tudor.

The jewellery highlight includes one of America’s “most innovative fine jewellery designers” David Yurman, which is exclusive to the Watches of Switzerland Group.  Venetian jeweller Roberto Coin is also present alongside Mappin & Webb’s own fine jewellery collections.

Joining other new-concept Mappin & Webb locations in York, Bluewater, Glasgow and Manchester, the Birmingham showroom “reinforces the Watches of Switzerland Group’s strategic vision to strengthen its city presence while balancing heritage with innovation”.

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ASOS adds to premium menswear line-up

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1 hour ago

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December 10, 2025

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December 10, 2025

ASOS’s goal to elevate its menswear offer with more premium labels continues apace. Now you can add four more brands to its “growing roster of globally-recognised and design-led brands”. 

ASOS

This now includes Madrid-based streetwear label Pompeii, US denim major True Religion, Scandi brand Double A by Wood Wood, and streetwear brand No Problemo “each bringing a distinct aesthetic to the ASOS menswear mix”. 

“Together, these brands represent ASOS’s commitment to offering customers access to quality craftsmanship, directional design, and cultural relevance… the expanded line-up highlights the breadth and depth of ASOS’s menswear range” it said.  

Shazmeen Malik, Brands director at ASOS said: “Our recent brand launches mark a shift in how we show up for Menswear, delivering standout style, cultural connection, and more of what our customer wants. With a carefully curated premium streetwear offering, [this] is the place for fashion-forward customers to find bold, relevant, and quality pieces that truly stand out.”

In October, the digital retail giant launched ASOS Collective to not only “sharpen” the fashion retailer’s menswear proposition but “signal a confident pivot: ASOS aiming higher in quality, longevity and design refinement”. 

New collections include “next-level essentials… building on wardrobe pillars rather than chasing trends – a move that echoes the retailer’s broader strategy to elevate its in-house labels”.

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