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Everlane launches Fall 2025 campaign with Grammy winner Laufey

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3 months ago

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September 10, 2025

Everlane has unveiled its Fall 2025 campaign, fronted by Grammy award-winning artist Laufey, marking the brand’s first-ever talent-led campaign. 

Everlane launches Fall 2025 campaign with Grammy winner Laufey. – Everlane

Dubbed “Laufey in Everland”, the campaign introduces a new creative direction for the San Francisco–based retailer.

“Partnering with Laufey for our first talent-led campaign is a natural extension of who we are as a brand,” said Alfred Chang, CEO of Everlane. “Her artistry, global presence, and personal story align seamlessly with our values of timeless design, individuality, and cultural relevance. Laufey’s effortless style is distinctly Everlane, and through Laufey in Everland, she offers a fresh, personal perspective on the future of Clean Luxury. Better For You.”

The campaign introduces a short film that follows Laufey as she steps through a portal from her real-life home into Everland—a whimsical, miniature city where timeless style and self-expression collide. Throughout the cinematic dreamscape, Laufey showcases pieces from Everlane’s Fall 2025 collection, including the Leather T-Strap Flat, Wrap Mini Skort, Air Alpaca Short-Sleeve Cardigan, Cashmere Handkerchief, Blazer in Tailor Twill, and Slip Skirt in Silk Charmeuse.

In addition to the campaign, Everlane and Laufey have collaborated on an exclusive capsule collection in support of The Laufey Foundation. Launching September 30, 2025, the limited-edition line will feature a Crop Zip Hoody, Cropped Crew Fleece, Wide Leg Sweatpant, and Pocket Tee Shirt in multiple colorways, each embroidered with Laufey

“I’ve been a fan of Everlane for years, so it’s an honor to be the face of their first talent-led campaign,” said Laufey. “It means a lot to have my work and face represent this new era for Everlane, one rooted in longevity and quality above all. The short navy trench with t-strap leather shoes immediately felt like a Laufey song in an outfit, while the silky champagne dress is one I could see myself wearing onstage, perhaps paired with a bow!”

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Birks sales surge on European acquisition, strong retail performance

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6 hours ago

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December 7, 2025

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December 8, 2025

Birks announced on Friday a 16.2% uptick in half-year sales to $93.1 million, on the back of the Canadian jeweller’s acquisition of European Boutique, and a strong retail performance.

Birks

The Montreal-based company also logged an increase in third-party branded timepieces across multiple brands for the 26 weeks ending September 27, in addition to gains in sales of Birks branded jewelry and third-party branded jewelry.

Meanwhile, comparable store sales rose 6.3%, attributable to strong sales in all product categories, particularly in third-party branded timepieces, but also in Birks branded jewelry and third-party branded jewelry, the company added.

In light of the strong sales performance, Birks narrowed its earnings loss during the six months to an operating loss of $0.2 million, compared to a reported operating loss of $0.3 million in the prior-year period.

“Our net sales, gross profit and comparable store sales for the first half of Fiscal 2026 are higher than the corresponding period in Fiscal 2025 due in part to the acquisition of the European business but also due to our strong retail performance, which speaks to the strength of our product offerings, both in terms of our Birks branded products and our third-party branded watches and jewelry,” said Niccolò Rossi di Montelera, executive chairman of the board and interim CEO.

“I would like to thank our teams for their dedication and hard work. The growth achieved in the first half of Fiscal 2026 is a testament of our commitment to our customers and I am grateful for the unwavering efforts of all our employees which contributed to these results and the successful integration of the European stores.”

In July, Birks acquired the luxury watch and jewellery business of European Boutique from its founders, the Sutkiewicz family, for a purchase price of $9 million.

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Koio relaunches the Primo with Rose Anvil

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17 hours ago

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December 7, 2025

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December 7, 2025

NYC-based footwear brand Koio is relaunching The Primo, the high-top sneaker that debuted the brand in 2015, in a limited-edition collaboration with leatherworker and YouTube creator Rose Anvil for its tenth anniversary.

Koio relaunches the Primo with Rose Anvil. – Koio

The updated Primo maintains Koio’s original Italian build standards, with internal upgrades including a full leather Strobel board, leather toe cap and counter, and a gum outsole. The upper is crafted from vegetable-tanned, untreated Vachetta calf leather sourced from Italian tannery Conceria Annarita, allowing the sneaker to naturally darken and develop a unique patina with wear.

“Reintroducing the Primo for our ten-year anniversary is incredibly meaningful,” said Johannes Quodt, co-founder of Koio. “It was the shoe that launched the brand, so bringing it back with Rose Anvil’s technical rigor felt like the right way to honor its legacy. The Vachetta leather will age beautifully, making this one of the most personal and character-rich versions we’ve ever created.”

The Primo first debuted in February 2015 at Koio’s Bowery pop-up, created by the founders as their ideal high-top sneaker. The silhouette remained a core style for five years before the brand shifted focus as its range expanded. Koio continued to receive requests from collectors and longtime customers to bring back the original design, prompting the reissue as part of the brand’s tenth-anniversary celebrations.

“The Primo was already a well-built sneaker, but replacing every internal synthetic component with leather significantly elevates the craftsmanship,” said Weston Kay, Rose Anvil. “Using untreated Vachetta leather means the shoe doesn’t just look good out of the box but it continues to improve over time.”

Koio’s work with Rose Anvil follows the success of their first collaboration—the Koio x Rose Anvil Capri Triple White—which sold out in less than 24 hours.

The limited-edition Primo is priced at $325 and is now available exclusively online.

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Victoria’s Secret raises full-year outlook on strong Q3

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18 hours ago

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December 7, 2025

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December 7, 2025

Victoria’s Secret & Co. on Friday reported better-than-expected sales in the third quarter, prompting the U.S. lingerie giant to raise its full year outlook.

Victoria’s Secret raises full-year outlook on strong Q3. – Victoria’s Secret

The Ohio-based company said sales for the three months ending November 1 totalled $1.472 billion, up 9% from the third quarter of 2024 and above its previously communicated guidance range of $1.390 billion to $1.420 billion. Meanwhile, total comparable sales for the third quarter of 2025 increased 8%.

Victoria’s Secret recouped its earnings, reporting a net loss of $37 million, or $0.46 per diluted share, compared to net loss of $56 million, or $0.71 per diluted share, for the third quarter of 2024.

“With two iconic brands, Victoria’s Secret and Pink, a curated product assortment, high-emotion marketing and a relentless customer focus, we are reinforcing our leadership in global intimates and beauty,” said Victoria’s Secret & Co. CEO, Hillary Super.

“As we continue to advance our Path to Potential strategy, we are accelerating global growth, elevating brand distinctiveness, and unlocking greater value across our ecosystem to drive long-term profitable growth.”

Looking ahead, the company is now forecasting full-year net sales in the range of $6.450 billion to $6.480 billion, compared to prior guidance of $6.330 billion to $6.410 billion for the full year 2025. Adjusted net income per diluted share is estimated to be in the range of $2.40 to $2.65, compared to prior guidance of $1.80 to $2.20.

For the fourth quarter, the company is forecasting net sales to be in the range of $2.170 billion to $2.200 billion compared to last year’s fourth quarter net sales of $2.106 billion.

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