Everlane has unveiled its Fall 2025 campaign, fronted by Grammy award-winning artist Laufey, marking the brand’s first-ever talent-led campaign. 

Dubbed “Laufey in Everland”, the campaign introduces a new creative direction for the San Francisco–based retailer.

“Partnering with Laufey for our first talent-led campaign is a natural extension of who we are as a brand,” said Alfred Chang, CEO of Everlane. “Her artistry, global presence, and personal story align seamlessly with our values of timeless design, individuality, and cultural relevance. Laufey’s effortless style is distinctly Everlane, and through Laufey in Everland, she offers a fresh, personal perspective on the future of Clean Luxury. Better For You.”

The campaign introduces a short film that follows Laufey as she steps through a portal from her real-life home into Everland—a whimsical, miniature city where timeless style and self-expression collide. Throughout the cinematic dreamscape, Laufey showcases pieces from Everlane’s Fall 2025 collection, including the Leather T-Strap Flat, Wrap Mini Skort, Air Alpaca Short-Sleeve Cardigan, Cashmere Handkerchief, Blazer in Tailor Twill, and Slip Skirt in Silk Charmeuse.

In addition to the campaign, Everlane and Laufey have collaborated on an exclusive capsule collection in support of The Laufey Foundation. Launching September 30, 2025, the limited-edition line will feature a Crop Zip Hoody, Cropped Crew Fleece, Wide Leg Sweatpant, and Pocket Tee Shirt in multiple colorways, each embroidered with Laufey

“I’ve been a fan of Everlane for years, so it’s an honor to be the face of their first talent-led campaign,” said Laufey. “It means a lot to have my work and face represent this new era for Everlane, one rooted in longevity and quality above all. The short navy trench with t-strap leather shoes immediately felt like a Laufey song in an outfit, while the silky champagne dress is one I could see myself wearing onstage, perhaps paired with a bow!”