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Europe’s fashion industry faces uncertain future amid global trade disruption

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Nazia BIBI KEENOO

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September 24, 2025

In a shifting global landscape marked by increasing economic nationalism, tariff wars and the strategic weaponization of trade, Europe’s fashion industry may find itself dangerously unprepared. This was the warning from French economist Sébastien Jean, who addressed professionals in the French textile and clothing sector on September 24.

Economist Sébastien Jean addressing French textile and clothing professionals on September 24. – MG/FNW

The Fédération de la Maille et de la Lingerie invited Sébastien Jean—associate director of the Geoeconomics and Geofinance Initiative at IFRI (Institut Français des Relations Internationales) and professor at the Conservatoire National des Arts et Métiers (CNAM)—to speak at the event. His keynote addressed the evolving global order reshaped by former U.S. President Donald Trump and examined how Europe now finds itself squeezed between two dominant global powers.

“In the trauma of the post-war period, the European Union was built as a project to dilute the power of individual countries. The current return to power politics runs counter to these values and makes it difficult to advance our interests in a more confrontational environment,” Jean said. He pointed out that Europe also suffers from insufficient investment, while remaining dependent on imported raw materials and exporting finished goods.

Even as the United States maintains a power struggle with China while easing tariffs for neighbors like Mexico and Canada, many other nations are contending with tariff rates hovering around 15%. “While some countries are being hit in sometimes baffling ways, such as Switzerland, Brazil and India, the European Union is one of the better-placed markets, contrary to what has been said,” he added.

Jean emphasized that the U.S. has managed to make others pay for its economic “suzerainty” without triggering a recession since April’s so-called “Liberation Day.” However, he cast doubt on Washington’s long-term objective of reviving domestic industry through protectionism.

“In the United States, industry generates 13 million jobs, compared with 30 million in Europe and 120 million in China,” Jean noted. “Washington’s confrontational posture therefore affords considerable leverage in the short term, but it can undermine the country’s position with its allies, weakening trade agreements with its own neighbors.”

The age of hostile interdependence

Faced with the increasing weaponization of trade in the tug-of-war between global powers, Sébastien Jean calls for a shift in mindset. Today’s economic conflicts are no longer just about market forces but also about diplomatic confrontation, and in some cases, geopolitical invasions—where political goals eclipse financial logic.

Economist Sébastien Jean addressing French textile and clothing professionals on September 24.
Economist Sébastien Jean addressing French textile and clothing professionals on September 24. – MG/FNW

Jean explained that the phase of globalization driven by supply chains from the 1990s until the 2008 financial crisis was followed by a period of stabilization—during which China emerged as a serious economic rival to the United States. Now, according to Jean, we are entering a new era initiated by Washington: one of “hostile interdependence.” Global trade is becoming increasingly fractured and unpredictable, eroding trust in trade agreements.

Uncertainty, Jean argues, is now the norm. “With globalization, the rule was simple: you sourced wherever it was cheapest. Now, when your supply depends on third parties, you can no longer rely solely on the market. Securing your supply chain has become the overriding imperative,” he explained.

While the event offered no definitive answers about the future of the global economy, textile and clothing professionals present expressed a shared unease over the unpredictability of the coming years. This concern arises at a time when the industry is already being disrupted—whether by instability in access to free information, the rise of artificial intelligence and quantum computing, or a looming demographic crisis: two-thirds of the global population now live in countries below the population replacement rate.

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Cosmetics giant Unilever finalises business demerger

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December 5, 2025

The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.

Reuters

Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.

The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.

Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.

“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.

Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
 

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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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