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European Commission ramps up pressure on Shein, Paris hearing set for December 5

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Reuters

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November 26, 2025

The European Commission ramped up pressure on China’s Shein on Wednesday, saying the online platform might pose a “systemic risk” for consumers and demanding more information from the company after illegal items were found for sale on its marketplace.

Shein logo and their web shop are seen in this illustration taken, May 16, 2024 – REUTERS/Dado Ruvic/Illustration

Fast-fashion retailer Shein has been embroiled in scandal in France since the country’s consumer watchdog found childlike sex dolls and banned weapons for sale on its online marketplace, tainting the launch of its first permanent shop within Paris department store BHV.

“Following the sale of illegal products in France and several public reports, the Commission suspects that Shein’s system may pose a systemic risk for consumers across the entire European Union,” the European Commission said, adding it has made a formal request to Shein for more information under the Digital Services Act, an EU law governing online platforms. A Shein spokesperson said the company had received the request and was working to promptly address it.

The French government is pushing the Commission to open a formal investigation into Shein under the DSA, but it has so far stopped short of doing so. Separately on Wednesday, a Paris court delayed a hearing of the French government’s request to suspend Shein’s website in the country for three months. 

The hearing, meant to take place on Wednesday, was postponed to December 5 after a lawyer for the French state said Shein delayed sending its arguments until the last minute on Tuesday, making it impossible for the hearing to take place. A lawyer for Shein, Julia Bombardier, said: “We were ready to plead today, and we will be on December 5 too.”

Shein removed marketplace products- provided by third-party sellers- from its website in France on November 5 but the website, selling Shein’s own clothing range, is still accessible. The government aims to secure a three-month suspension of Shein’s website as a whole under an extraordinary judicial procedure as it pushes the company to tighten controls over the products it sells.

The government started the process on the day its BHV store opened. The Paris store, and five others set to open in regional department stores, are not expected to be impacted.

“We must bring an end to this online Wild West,” Serge Papin, France’s minister for small and medium-sized enterprises, said on the TF1 television network on Wednesday. “Shein has closed its marketplace but now we want them to give us the proof that what it will bring back to market is in line with our consumer codes.”

AliExpress and Joom could also be the subject of a judicial complaint, Papin added, after childlike sex dolls were also found for sale on those marketplaces. AliExpress banned a Chinese seller of the dolls after Reuters found the items for sale on the platform in the week after Paris prosecutors announced an investigation into it and Shein for disseminating images or representations of minors of a pornographic nature.

In a parliamentary hearing earlier on Wednesday Frédéric Merlin, chairman of BHV owner SGM, sought to distance himself from Shein’s marketplace and condemned the sale of childlike sex dolls, saying he had vetted all the Shein products sold in the BHV store. He called on lawmakers to tighten legislation on online platforms and make them responsible for products sold by third-party sellers.

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Cosmetics giant Unilever finalises business demerger

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December 5, 2025

The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.

Reuters

Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.

The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.

Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.

“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.

Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
 

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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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