Tiffany & Co. has opened a new store on Via Monte Napoleone in Milan. Inspired by The Landmark—its iconic Fifth Avenue flagship—the boutique reflects the modern aesthetic of the New York-based fine jeweler, which was founded by Charles Lewis Tiffany in 1837 and became part of French luxury group LVMH in 2021.

With over 12,900 square feet of retail space, the new store is Tiffany’s largest in Europe. It is located in Palazzo Taverna, a neoclassical mansion built in 1835 and one of the most elegant aristocratic residences on Via Monte Napoleone.

The building’s arched windows were made by the Venini glassworks of Murano. The lunettes, recreated from an original sketch by architect Gio Ponti, feature intricate forms reminiscent of Louis Comfort Tiffany’s signature stained glass creations. The facade also includes display windows inspired by the style of Michelangelo Pistoletto, underscoring the house’s long-standing ties to the art world and celebrating Milan’s role as a cultural capital.

“The store sets a new standard for luxury boutiques in Milan. It’s Tiffany’s largest in Europe and honors nearly 200 years of history while celebrating Italian creativity,” said Anthony Ledru, President and Chief Executive Officer of Tiffany & Co. The company currently operates about 300 stores worldwide and employs over 14,000 people, including more than 3,000 skilled artisans who cut Tiffany diamonds and handcraft jewelry in-house.

Designed by Peter Marino, the boutique interiors fuse craftsmanship, art and tradition in a refined setting. Visitors can explore an exceptional collection of artworks by Pablo Picasso, Michelangelo Pistoletto, Urs Fischer, Daniel Arsham and Julian Schnabel. It also hosts the world’s largest showcase of Tiffany archive pieces.

Upon entering, guests are welcomed by Michelangelo Pistoletto’s work “Color and Light,” set against marble walls in warm beige and pinkish tones. “Whodunnit,” a historic storefront installation offering a theatrical overhead view of The Landmark’s main floor, pays homage to the brand’s New York heritage.

The boutique offers Tiffany & Co.’s signature collections, including “Lock by Tiffany,” “HardWear by Tiffany,” “T by Tiffany,” and “Knot by Tiffany.” A dedicated gallery also honors Elsa Peretti’s legacy.

In the High Jewelry section, the house’s most coveted pieces are presented in frosted glass showcases. Nearby, a private suite features “Tiffanies & Tiffany,” a commissioned work by Urs Fischer exploring the connection between women and the artistry of High Jewelry.

At the heart of the store stands a transparent staircase designed by Marino and engineered by Hugh Dutton. A naturally lit inner courtyard houses the bar area, which features Daniel Arsham’s “Stratified Venus of Arles” statue. On the mezzanine level, shoppers can explore Tiffany’s Home & Accessories, Personalization and Client Services spaces.

The second floor is home to the “All About Love” rooms, where jewelry displays highlight Tiffany’s diamond collections. The top level includes two private client rooms, a space dedicated to watches and a large showcase of Tiffany diamond pieces.

Tiffany & Co., which LVMH acquired for just under $16 billion in 2021, saw a sharp increase in sales following the acquisition before facing a slowdown. However, according to LVMH executives, the brand recorded record revenue in 2024 at its New York Landmark flagship, which underwent a renovation valued at more than $350 million.

“Tiffany & Co. was a sleeping beauty. I don’t think we made a bad deal. It’s the leading American luxury brand,” said LVMH Chairman Bernard Arnault during the group’s earnings presentation last February.

While the French group’s Watches and Jewelry division posted 3% organic growth in the fourth quarter, Tiffany’s sales rose 9%. Arnault added that Tiffany’s revenue has doubled and its jewelry sales have quadrupled since the acquisition.

He called The Landmark “LVMH’s first luxury boutique” and noted, “Every time we open or renovate a boutique, Tiffany’s sales jump by 25%.” The new Milan flagship is expected to deliver similar results.