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Emily Adams Bode Aujla talks Bode’s first store in Paris

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While expecting her second child, for Emily Adams Bode Aujla, baby makes four. When it comes to her business’s babies—the retail stores—she now has six to tend to.

Emily Adams Bode Aujla – Andrew Jacobs

On Friday night of Paris Fashion Week, the designer, along with husband and business partner Aaron Aujla from Green River Projects, opened their first international outpost of Bode in Paris. The store sits on a prime corner at the edge of Rue de Valois and Place de Valois behind the Ministry of Culture, as well as the gardens and shops of Palais Royal. However, Bode Aujla wasn’t in Pairs as she is 36 weeks pregnant with her second child, and travel was inadvisable. Thus, she was safely back in New York while Aujla greeted the press, retailers, and friends at the new space.

FashionNetwork.com spoke with the designer and expectant mother over Zoom just as the cocktail event in Paris wound down.

“It was really important that Paris housed the entire collection as the first introduction to European retail. We sell quite a lot in Paris and globally,” Bode Aujla said over Zoom.

Outside the new Bode store in Paris
Outside the new Bode store in Paris – Courtesy

The real estate hunting was done through an American-Parisian, Melissa Regan Devogele, who specializes in renting iconic Paris addresses for fashion events and long-term rentals. The couple made many trips to visit the various options and neighborhoods.

“Melissa and I have a funny random connection. My parents, dear friends, her parents were friends with them too. It’s just such a bizarre small-world coincidence. We took our time to find the right spot; this one had the right square footage, a great location near the shops in the Palais Royal, and ample window space, including one that looks out on the Place Valois,” Bode Aujla said, adding, “once we decided on a spot the process moved quickly.”

Green River Project— Aujla’s furniture and interior design firm, which has constructed brand settings from runways to retail stores has led the transformation of the space. This involved gutting the modern white décor former restaurant to transform it into a sexy, moody 1930s salon with touches of décor inspired by fly-fishing—an ode to French hotelier Charles Ritz, who mastered the fishing technique while in the States— and other design movements for an eclectic yet personal overall effect.

Inside the new Bode store in Paris
Inside the new Bode store in Paris – Courtesy

For example, an antique dollhouse sits in an angled window that faces the Place.
Dark brown walls with marble and wood finishes were created with trompe l’oeil painting techniques, and a dark wood floor helped the sultry mood with accents such as custom brass light fixtures with pleated shades trimmed in antique fringe and an arched paneled vintage wall mirror.

Eclectic, charming décor quirks include sofas made from French silks and OOAK shirting, including a French antique piece sourced in the U.S. shipped to reside in the store, a deaccessioned table from the National Bank of France held neatly folded clothing, and actual Bode family photos bedecked a side table. Fisherman baskets and bamboo fishing rods by French manufacturer Pezon et Michel are on display and pay homage to Ritz, who once served as its technical director.

While Aujla traveled back and forth, a cousin oversaw the construction. According to Bode Aujla, the design process also mainly happened over Zoom. The couple is extremely aligned this way and is used to teleworking. “I just Facetimed her just before the cocktail; we work like this a lot, even with our apartments, we have a shorthand now. She also sent things she found from the States,” Aujla told FashonNetwork.com at the opening.

Inside the new Bode store in Paris
Inside the new Bode store in Paris – Courtesy

“We tried not to pick up an American sensibility and just drop it in Paris, which wouldn’t feel congruent. Make it feel like the 1930s in this neighborhood of Paris, but then an American sportswear company landed here like the old version of Abercrombie & Fitch, which was elevated and elegant,” he explained of the design.

Aujla was on hand to greet the press, retailers, and friends such as including Eva Chen, Sarah Andelman, Julie Gilhart, Rickie de Sole, and L’Officine Universelle Buly’s Ramdane Touhami, who was crucial to helping navigate tricky French bureaucracy. While the couple had staged shows and presentations in Paris, a flagship store was another business matter.

“Nothing could have prepared me for the necessary permits, regulations, and code adherence. You can’t know this until you start,” she continued, adding, “Being a nascent nine-year-old American brand doing business abroad is one thing, but having a footprint abroad is entirely different in terms of operations. We had to start a French company and hire a French legal team, and we also relied heavily on friends of ours in Paris, like Ramdane.”

According to Bode, the most significant theme throughout the brand is the preservation of craft, which encompasses the reuse of textiles: “I made a lot of men’s shirting from French linens that I’ve been doing since the first collection, or even in college, but also a lot of women’s dresses from French lace and some trimming, some very little lingerie with Eiffel Tower patches. The goal is to continue to offer just in all of our retail stores.”

Inside the new Bode store in Paris
Inside the new Bode store in Paris – Courtesy

The store will feature exclusive products such as the aforementioned cheeky undies and OOAK styles cut from century-old French linens, piano shawls made into slinky camisoles, a caftan made from women’s lingerie, neckties with hand-tied fly details, and traditional French berets.

It was nice to see an American design presence in town during Paris Fashion Week (though some argue it would be better to see these brands stateside during New York Fashion Week). The brand couldn’t pass up an opportunity to participate in a GQ fashion initiative during the Superbowl and showed its Bode Recreation line (to include a Nike collaboration as it related to the football theme.)

“We might focus on telling a different narrative to get the perception we want across from any given season. When we launched women’s, it was necessary to do a show to show the full picture of the wardrobe for the Bode girl. Same with the Super Bowl; it was such a specific opportunity that allowed us to tackle the narrative of Bode recreation in a destination show in New Orleans on the New York Fashion Week calendar,” she explained.

Inside the new Bode store in Paris
Inside the new Bode store in Paris – Courtesy

They participated by being on the official CFDA calendar, as the organization means a lot to Bode Aujla. “I couldn’t have had the brand I have today without the support from the CFDA. From the very beginning, they were great. They helped fund those early presentations during NYFW, which was inconceivable then.”

Copyright © 2025 FashionNetwork.com All rights reserved.



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10 trends from the Fall/Winter 2025-26 womenswear shows

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Translated by

Nicola Mira

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March 14, 2025

The fashion weeks held in New York, London, Milan and Paris from February 6 to March 11 for the Fall/Winter 2025-26 women’s ready-to-wear collections heralded a return to more commanding, creative fashion, gradually eclipsing understated luxury. The collections showcased two underlying trends, often combining them to redefine femininity.

On the one hand, a powerful, free and independent woman, evident in the office looks, the broad-shouldered silhouettes and bolstered hips, with garments featuring virtuoso textures and bold, very 1980s volumes, and an emphasis on outerwear and maximalist details, like giant jewels and maxi belts. On the other, a more feminine vein emerged, via a range of flowing, transparent lightweight outfits. Some of them romantic, with lace details to the fore, especially on tights, and others more sensual, in a boudoir mood characterised by an abundance of flesh-coloured garments. A genuine desire to dress up again was clearly felt.

1 Outerwear

Max Mara, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

 
Next winter, the garment worth investing in will be a fine piece of outerwear. Choosing from enveloping cashmere coats, especially a rich array of black ones, redesigned trench coats, cocooning tops, biker jackets in new XXL formats, jackets with oversized shoulders, hooded tops, thick cardigans, capes, and more. Some of them were even layered over one another. Exaggerated hips and reinforced shoulders added a dramatic touch to the ensemble. Shearling and leather coats in particular emerged as the new seasonal essentials. Not to mention fur coats.

2 Ubiquitous fur

Chloé, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Fur has become increasingly popular in recent seasons, and is now ubiquitous. It featured in every collection and across the entire women’s wardrobe, ranging from real fur, mostly vintage or recycled, to faux fur, reversed sheepskin, and amazing bouclé and tasselled wool treatments creating plush-effect garments.

Fur sneaked into every look, in the form of little details introduced to decorate accessories in unexpectedly amusing ways, but was also highly visible in extra-wide collars, sleeves, lapels and trims. Some designers presented dresses entirely made of fur, and even trousers, as well as a plethora of chapkas and similar types of trapper hats. Next winter’s it accessory will be the stole (in faux or real fur), as decreed by some of the coolest labels like Miu Miu, Prada, Marni, Chloé, and Ottolinger.

3 Midi skirts and office looks

MM6 Maison Margiela, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Longer silhouettes are ushering in more sophisticated office looks, and the midi skirt is back with a vengeance. From New York to Paris, designers have presented their contemporary take on this rather retro item. Midi skirts came in mid-calf length, sometimes down to the ankles, in flared or pencil versions, with or without slits, pleated or tight like a sheath, and featured in absolutely all kinds of materials. Midi skirts have become the symbol of corpcore looks, sometimes matched with a sweater or a hooded top à la Grace Jones, or as part of couture suits with hourglass jackets and statement shoulders, often inspired by 1980s-style power looks.

4 Low-waisted, skinny trousers

Diesel, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Ultra-tight trousers are making a comeback, especially skinny jeans. Stirrup trousers too are back, as seen at Dries Van Noten, Victoria Beckham, Ferragamo and Elie Saab, often looking very much like leggings, worn under oversize blazers. But, in a new twist, trousers’ waists are nosediving, down low on the buttocks, as at Dsquared2, Dolce & Gabbana, Diesel, Hodakova and Duran Lantink.

5 Scarf sweaters and neck-warmer collars

Christian Wijnants, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Designers have focused their attention on the neck and shoulders, taking the opportunity to make extensive use of knitwear, with snug volumes and inventive constructions. For example, with broad scarves and stoles that morphed into pullovers and knitted dresses, enveloping the body. Removable knitted collars cropped up everywhere, extending into plastrons, neck warmers or pelerines to complete a look. Some wool scarves even went as far as turning into hoods and head coverings.

6 Romantic lingerie

Marine Serre, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

From bodysuits to baby dolls, lingerie cropped up everywhere, confirming a general trend that has been well-established for several seasons. This time however, the emphasis was on a romantic aesthetic rather than on sensuality. Sensible underwear was often glimpsed beneath sheer tunics. Nighties turned into sexy evening dresses. In some cases, they showed up folded with their straps on the front of a skirt, as a simple reference to femininity. Lace details abounded, notably on black or red tights, a real must for next winter.

7 Snakeskin

Duran Lantink, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Animal-themed patterns were widely featured in many collections, with leopard, tiger, zebra, and cowhide prints and furs, but snakeskin effects in particular were a hit. They appeared in many leather garments treated like crocodile skin, as well as in knitwear and printed items decorated with this highly recognizable pattern. Snakeskin prints notably featured at Gabriela Hearst, and in some couture finishes at Tom Ford and Rick Owens

8 Layering and allover sleeves

Hermès, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Multiple garments, sometimes in double and triple layers, were used to create statement silhouettes with an original twist. The layering effect was even more marked with knitted items and an abundance of sleeves, wrapped several times around the neck or waist. At Alainpaul, a sweater’s sleeve slipped into that of a coat, while the other was worn around the neck. Elsewhere, sleeves vanished from the shoulders to crop up in unexpected constructions around the body. Or they were tied on the front in a pussy bow.

9 Belts galore!

Schiaparelli, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

Designers have accented waistlines in every possible way. In jackets and dresses with tight hourglass silhouettes to emphasise the curves, an effect often accentuated by adding volume on the sides. Waistlines were often encased by maxi belts, worn over both outerwear and dresses, and even over other belts, in a multiple layering. Schiaparelli’s triple belt, for example, would add an avant-garde twist to any look.

10 Maximalist details

Vaquera, Fall/Winter 2025-26 – ©Launchmetrics/spotlight

The latest trick designers like to amuse themselves with is taking a detail and enlarging it to an extreme, turning it into an unusual item or element that will surely grab the attention. Vaquera came up with a gigantic version of its iconic bra, worn as a dress, a top, as a train or skirt. The US label hammered the point home by creating maxi buckles for its belts, as did Chloé. And it puffed up pearls into giant beads for XXL necklaces. Same concept at Chanel, where white pearls turned into mini bead handbags and heels, while at Véronique Leroy a round bracelet morphed into a big metal ball worn on the wrist.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Deputy CEO Giuseppe Musciacchio exits the company

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Translated by

Nazia BIBI KEENOO

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March 14, 2025

Arena is making waves in the executive world. The Italian swimwear giant, renowned for its high-performance swimwear, goggles, and accessories, has announced a major leadership change. Deputy CEO Giuseppe Musciacchio is stepping down, marking a new chapter for the brand. As of March 11, he has officially left all positions within Arena’s Board of Directors and its affiliated companies.

Giuseppe Musciacchio is now the former Deputy CEO of Arena – Arena

.

Musciacchio has been with the Tolentino-based brand for the past 18 years, gradually expanding his responsibilities since mid-2016 as Co-CEO and from mid-2021 as Deputy CEO. “Musciacchio has played a significant role in the development of Arena’s brand and business on a global scale, positioning the three-diamond brand as a key reference in the international swimming and aquatic sports community,” the company stated.

As of March 10, 2025, the group’s Executive Leadership team consists of Peter Graschi (CEO), Damiano Cafiero (CFO), Giorgio Farinelli (COO), Luca Belogi (CSO), Mark Pinger (General Manager North America), and Florian Übleis (CDSO).

“The Board of Directors is actively working to identify a successor and will announce further plans soon. In the meantime, Peter Graschi will take over Giuseppe Musciacchio’s responsibilities,” concluded the company, founded in 1973 by Horst Dassler, the German entrepreneur and son of Adolf (Adi) Dassler, the creator of Adidas. Dassler revived the Arena name—originally used a year prior for canvas shoes—capitalizing on the success of Mark Spitz at the 1972 Munich Olympics, where he won seven gold medals and set seven world records.

He secured Spitz under contract and acquired the Arena brand name from a company in Nîmes, near the city’s Roman amphitheater, registering it internationally. Arena made its official debut at the 1974 European Swimming Championships in Vienna. The Swiss investment firm Capvis acquired Arena in 2014.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Prada’s CEO flies to New York as speculation swirls over Versace bid

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Reuters

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March 14, 2025

Luxury fashion powerhouse Prada is making bold moves. CEO Andrea Guerra has reportedly flown to New York, a source told Reuters, as the group engages in talks to acquire Versace from Capri Holdings—a deal that could bring together two of Italy’s most iconic fashion names.

A source revealed that on his visit to the U.S. financial hub, Prada CEO Andrea Guerra is joined by Lorenzo Bertelli, the son of the group’s key shareholders, Miuccia Prada and Patrizio Bertelli, who also serves as chief marketing officer.

Meanwhile, Capri Holdings, based in New York, announced on Thursday that Donatella Versace is stepping down as the brand’s main designer after nearly three decades.

Starting April 1, Dario Vitale, a designer from Miu Miu, a smaller brand within the Prada Group, will step into Donatella Versace’s role as chief creative officer of the Medusa-head brand. According to Morningstar analysts, this strategic move could pave the way for a potential Prada-Versace acquisition.

Prada declined to comment, and Reuters could not confirm whether Guerra’s trip was directly linked to discussions with Capri Holdings regarding a possible Versace deal.

Earlier this month, reports surfaced that Prada was nearing a €1.5 billion ($1.64 billion) agreement to acquire Versace. On February 20, a source told Reuters that Prada had been granted four weeks to review the financials of its smaller rival.

Beyond Versace, Prada is also rumored to be eyeing Jimmy Choo, another Capri Holdings brand, further signaling its ambitious expansion plans.

($1 = 0.9168 euros)

© Thomson Reuters 2025 All rights reserved.



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