The brands are Ancuta Sarca, Di Petsa, ELV Denim, Karoline Vitto, Labrum London, Masha Popova, Sinéad O’Dwyer and Tolu Coker, among whom are some of the most exciting designers coming out of British fashion at present.
The event takes place across 6-11 March at 2 Rue Saint-Sauveur, Paris 75002 and “provides an invaluable commercial opportunity for emerging British designers to showcase their brand to a leading audience of international press and buyers”.
The pop-up showroom is a “strategic element of the BFC Foundation”, which supports designers via talent schemes including NewGen and the BFC Fashion Trust.
One of the primary goals of the BFC overall is supporting emerging designer names through a variety of initiatives including financial help, publicity, putting them in front of key buyers, mentoring and more.
Appointment-only London Show Rooms has been running since 2008 and is an important piece of exposure for emerging labels in a showroom environment during Paris Fashion Week. The initiative is supported by Sarah Mower, BFC Ambassador for Emerging Talent.
