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EDGE Communications expands team with new hires and promotions

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Prominent Miami-Dade bilingual public affairs firm EDGE Communications is announcing a slate of hirings and promotions, highlighting its expanding capacity to deliver winning strategies for clients across Florida.

Justin Pascul will join as Community Engagement Coordinator and Sergio Rios has been promoted to Senior Campaigns & Communications Director. They will work alongside Senior Vice President Veronica Goddard and Communications & Special Projects Coordinator David Cruz.

“Our firm is excited to grow its team of dynamic professionals working to deliver winning results for clients,” said founder and CEO Christian Ulvert. “With Justin’s passion for grassroots organizing, Sergio’s expertise in political strategy, Veronica’s wealth of experience across local, state, and federal issues, and David’s attention to detail across our portfolio, EDGE is positioned to continue driving meaningful change through elections and advocacy.”

Pascul, a Miami native, previously spearheaded voter-mobilization efforts in Miami-Dade, including playing a key role in Mayor Daniella Levine Cava’s re-election. As a Regional Field Organizer, he led Florida’s top-performing voter outreach office during the August primary. Now at EDGE Communications, Justin continues his mission to strengthen civic participation and empower communities.

Rios, who has been with EDGE since 2022, brings experience leading communications for numerous local campaigns. He also has expertise in stakeholder engagement, volunteer mobilization, and strategic messaging. As Senior Campaigns & Communications Director, Rios will oversee EDGE’s campaign operations and political strategy, ensuring impactful outreach across Florida.

Goddard is a veteran of multiple high-profile campaigns, including serving as Southern Deputy Finance Director for Vice President Kamala Harris’s presidential bid as and Deputy Campaign Manager Levine Cava’s election. Goddard later served in the Mayor’s administration, gaining hands-on experience in local government before transitioning to government affairs at LSN Partners prior to joining EDGE.

Cruz is the Communications & Special Projects Coordinator at EDGE and an aide to Ulvert. Born in Cuba and raised in the U.S., Cruz is passionate about democracy and voter mobilization, which has driven his work on campaigns across Florida. Currently pursuing a degree in International Relations at Florida International University, Cruz is dedicated to fostering civic participation and driving meaningful change.

EDGE Communications, led by Ulvert, is known for its bilingual consulting and work with high-profile clients like Mayor Levine Cava, former Senate Democratic Leader Lauren Book, and numerous other state and local leaders.


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Politics

Gov. DeSantis proposes $116B budget, wants focus on ‘fiscal responsibility.

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The Governor calls for eliminating a net 741 government positions in order to “operate a lean and streamlined government.”

Gov. Ron DeSantis late Sunday posted budget recommendations for the 2025-’26 fiscal year. The Republican apparently has an eye on austerity, naming his proposal “Focus on Fiscal Responsibility” and calling for the Legislature to pass a $115.6 billion budget, one $3 billion lower than the current budget year. With the proposal, DeSantis calls for eliminating a net 741 government positions in order to “operate a lean and streamlined government,” with some state agencies hit harder while others see a boost in staffing.

But the General Revenue portion of the budget is $50.2 billion, about $383.4-million increase over the 2024-’25 budget. The state’s reserves are now at $14.6 billion, or 12.5% of the total budget.

“Florida’s continued prioritization in maintaining reserves, and prudent fiscal management, is demonstrated by the state’s continued AAA credit rating from all major credit rating agencies, which now exceeds the U.S. Government’s credit rating,” a budget memo reads.

The drop shift in positions under the budget would be in the Department of Health, where DeSantis proposed nixing a net 484 positions as he slashes the total budget by more than 10.7%. He also wants 325 fewer positions in the Department of Children and Families, those there he wants to increase the budget in dollars by almost 1.5%. But he wants to increase the budget for the State Court System by about 4.6% and to increase staffing by a net 112 positions.

Of note, the Governor’s proposed budget is still higher than the $114.4-billion budget DeSantis proposed in December 2023, but less than the $116.5 billion he signed off on in June for the current year.

Some notable proposals, DeSantis wants to phase out rent taxes, going to 1% in 2026 and then eliminating the tax altogether at the start of 2027. He wants an investment tax credit program for early stage and cutting edge research, innovation, science and engineering, and lays out plans for a program. He calls for a tax holiday for return-to-school, two tax holidays for disaster preparedness and for a continuation of a Freedom Month with tax breaks on live events, movies and museums, along with other summer outdoor activities.


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Nick Iarossi to receive knighthood in Naples ceremony

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‘Nick is so deserving of this honor and recognition for his considerable accomplishments in business and service to community, state, and country.’

Capital City Consulting co-founder Nick Iarossi will be knighted during a ceremony on April 3 at St. Agnes Church in Naples.

The Royal Order of Francis I, established by the Royal House of Bourbon two centuries ago, honors individuals in various fields, including business, science, and education, for their significant contributions to society through service and philanthropy.

Iarossi will be honored alongside four others, joining a prestigious list of past inductees, including heads of state and notable leaders in business and entertainment.

Last year’s inductees included singing legend Frankie Valli and Formula One icon Mario Andretti.

“Nick is so deserving of this honor and recognition for his considerable accomplishments in business and service to community, state, and country,” said Sachs Media founder Ron Sachs, who recommended Iarossi for the honor. “He is widely respected as among the very few best in his field and as a person with the highest caliber of character.”

Iarossi is a top lobbyist in the state. His firm routinely ranks among the Top five in state-level revenues, and he’s taking steps to replicate its success at the federal level by expanding his work in the nation’s capital as a Managing Director at BGR Group.

Before entering the lobbying world, Iarossi earned his bachelor’s and law degrees from Florida State University, where he served as student body President. In addition to his professional endeavors, Iarossi mentors students and supports charitable organizations, including the March of Dimes and the Make-A-Wish Foundation.

The knighting ceremony will be followed by a gala dinner at Gulfshore Playhouse. The proceeds will fund the charitable work of the Royal Order of Francis I.


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Hillsborough Commissioner wants Legislature to eliminate Sunshine Law for County Commissioners

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Among the list of legislative proposals that the Hillsborough County Commission is asking their state lawmakers to enact this year is a request from one Board member to eliminate Sunshine Laws for county commissioners.

Donna Cameron Cepeda, a Republican first elected in 2022, says her proposal does not aim to reduce transparency in local government but to improve the “functionality of the decision-making process for Commissioners and specific boards.”

“Discussions under the current Sunshine law can hinder effective communication, particularly [for the] Commission on Human Trafficking where sensitive information needs to be handled cautiously,” Cameron Cepeda told the Phoenix in an email.

“As a dedicated public servant, I value transparency, accountability, and the public’s trust in government operations. Florida’s Sunshine Law has been instrumental in ensuring openness and preventing corruption. However, certain circumstances call for thoughtful updates to improve efficiency and effectiveness while maintaining the integrity of the public process.”

Cameron Cepeda serves on the Human Trafficking Commission, and she says that the ability to discuss strategy is “crucial.”

“Traffickers actively monitor anti-trafficking efforts, and public discussions can inadvertently expose our plans, jeopardizing their effectiveness,” she said. “Limited private discussions would allow us to safeguard sensitive information while continuing to uphold our mission to protect the most vulnerable.”

Florida has a long history of strong Sunshine Laws, starting with the Public Records Law in 1909. This law states that citizens can see, read, and copy any records the government receives during business hours unless state law says the information is private.

The Government in the Sunshine Law was adopted in 1967.

In 1992, Florida voters approved a constitutional amendment guaranteeing the public’s right to access records and meetings. A decade later, as lawmakers added exemptions, voters approved another amendment, making it harder for legislators to approve future exceptions.

Code words

Ben Wilcox is the research director for Integrity Florida, a government watchdog group. He says that, since its inception, there have been attempts to weaken Florida Sunshine Laws by public officials who would like to operate more in the shadows than in the sunshine.

“More often than not, these public officials try to argue that allowing officials to discuss issues out of public scrutiny would ‘improve the functionality of the decision-making process,’” Wilcox said.

“This is code for actually saying, ‘Making deals would be easier if we didn’t have to do it at a public meeting.’

“These public officials will also seek to justify their desire to operate out of the sunshine by citing sensitive issues like human trafficking and raising security concerns that traffickers will ‘monitor’ the public discussions and somehow use the information to evade prosecution. Again, this is a red herring. Any action the local government might take regarding human trafficking will still have to come before the body as an agenda item and be subject to full public discussion. Allowing Commissioners to discuss public issues privately will only facilitate backroom dealmaking.

“The overall effect of weakening our Government in the Sunshine Law will be a loss of public confidence in its government. This County Commissioner says she is not ‘advocating for secrecy or reduced public oversight,’ but in reality that is exactly what she is advocating for.”

Harry Cohen, one of two Democrats on the seven-member Hillsborough County Commission, does not support Cameron Cepeda’s proposal.

“I am not in favor of elimination of the Sunshine Law for County Commissioners,” he said in a text message.

The Phoenix reached out to two Hillsborough County Republican state lawmakers for comment, but neither responded.

Additionally …

Other proposals that the Board of County Commissioners are calling for include:

— Support legislation for flexibility in housing statutes or policies that may allow local decision-making while fully funding the Live Local Act programs. Oppose high-hazard coastal areas receiving Live Local Act funding.

— Oppose legislation undermining the county point of sale ban on certain fertilizers containing phosphates during the rainy season.

— Oppose legislation that impedes home rule authority, thereby limiting the ability of local governments to address issues within its jurisdiction promptly.

___

Mitch Perry reports. Florida Phoenix is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Florida Phoenix maintains editorial independence. Contact Editor Michael Moline for questions: [email protected].


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