Purpose-driven fashion label Ebit has launched a new website and e-commerce platform designed to reflect its core mission of advancing mental health awareness within the industry.
Ebit launches e-commerce platform. – Ebit
The platform, EnjoyBeingInTransition introduces an “Open Casting Call” for emerging creative talent and models with lived experience of mental health challenges, while also making the brand’s clothing collections available to purchase.
The inaugural casting on the new e-commerce platform was created in collaboration with casting director Irene Manicone, and introduces new models Nina, Leonardo and Elena, showcasing Ebit apparel.
Their personal experiences with mental health are highlighted directly within product descriptions, adding a human dimension to the commercial experience. The project is supported by Jordan Anderson, a Milan-based creative director and fashion journalist known for exploring political and social themes across the industry. Images were lensed by Milan based photographer Mauro Maglione.
The website also brings together Ebit’s creative output to date, alongside what the brand describes as the largest consolidation of mental health resources online.
Although Ebit plans to continue working with select wholesale partners, the launch of its platform reflects a strategy to build a direct relationship with its community outside social media.
