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East trying to understand west

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January 25, 2025

East met west at Kenzo this season, even if not that harmoniously, in a collection that was greeted with almost deafening silence. 

Kenzo – Fall-Winter2025 – 2026 – Menswear – France – Paris – ©Launchmetrics/spotlight

One could politely describe this fall 2025 collection as a noble effort, but which did not quite gel. The collection marked the first by Japanese creator Nigo since the appointment of design director Joshua Alec Bullen, who joined Kenzo after impressing at Givenchy, another LVMH brand. The pair have been working closely for the past two months.
 
Presented inside the Musée de Chaillot, a fantastic 1930s complex on the Seine, whose show-space offered perfect views of the Eiffel Tower. The great monument appearing on a neat, zippered cardigan and also a pink shirt – placed alongside Japan’s most famous vista, Mount Fujimori.

Just like that pair, the fashion duo attempted to duet in two cultures, combining classic French tailoring and fine fabrics with Kenzo Takada’s love of crazy bright hues. Leading to a charming opening – felty, boxy jackets; red blooming pants; elegantly oversized businessmen coats or cardigans in mohair – created in sherbet lime, soft pinks or mid green.
 
Half the cast clutched red fabric roses; others held bottles hidden inside paper bags made of leather. A pun on New Jersey drinking laws? Where any bottle of beer has to be concealed, at pain of a fine.
 
But when it came to XXXL safari jackets in absurd garish paisley prints, it was hard to imagine what girl, or guy, would want to date someone dressed in these clothes. Too often the clothes were just about fine, but also largely formulaic. 

Kenzo – Fall-Winter2025 – 2026 – Menswear – France – Paris – ©Launchmetrics/spotlight

 
That segued into a series of embroidered florals few of which worked, except perhaps one in pale cotton canvas, the same look Pharrell Williams wore in the front row. Sportingly attending Nigo’s show after their collaboration on Vuitton, seen on Monday. Williams sitting close to LVMH fashion group boss Sidney Toledano and French actor, Vincent Cassel. 
 
One sensed the seeds of a possible positive collaboration between Nigo and Joshua in some fluid final tailoring and quirky kimono denim. 
 
But the mood was further dampened by a mordant cellist, after a pre-show pandemonium of paparazzi for some very obscure K-pop singers. Leading at the finale to the most tepid applause this critic has heard at a Paris show in a decade. 
 
That was the lost telling moment of all.
 

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Bubu Ogisi’s Iamisigo is winner of Zalando Visionary Award 2025

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January 31, 2025

Zalando has announced Iamisigo, a Nigerian-founded brand, as winner of its Visionary Award 2025 “for its boundary-pushing exploration of artisanal craftsmanship and pioneering textile innovation”.

As well as the €50,000 prize, the label will present its collection on the runway at Copenhagen Fashion Week SS26 in August “with Zalando’s continued support through financial assistance for the show production, facilitating mentorship opportunities and tailored industry connections”.

The company said the award reflects its “commitment to supporting emerging designers who challenge conventions and inspire progress in the fashion industry”.

The brand blends heritage textiles with traditional craft techniques drawn from across Africa. It was founded by Bubu Ogisi and offers “contemporary designs with a bold, fresh perspective”.

At an exhibition at Copenhagen Fashion Week AW25 this week, the award finalists introduced their brands, presented their visions and ethos through a showcase of their hero pieces and a panel talk, hosted by Zalando. 

We’re told the jury chose Iamisigo “for its dedication to blending ethical sourcing with a commitment to empowering local communities. The brand’s distinct voice, visionary and magical aesthetic challenge conventions, offering a new perspective on what it means to drive positive change in fashion; transcending gender norms, designing for spirits and energies”.

The jury also said that Bubu Ogisi “embodies the essence of a visionary in many ways, and that she is a rare creative talent working in this space today, with a brand whose output is both beautiful and miraculous”.

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Hoka-parent Deckers Outdoor’s forecast disappoints despite solid holiday quarter

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January 31, 2025

Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker’s shares to tumble 17% in extended trading.

Ugg

Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.

This drove up the company’s third-quarter revenue by 17% to $1.83 billion, beating analysts’ average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.

“The guidance looks pretty conservative and considering the beat, it’s bit of a negative read into the out quarter,” said Drake MacFarlane, analyst at MScience.

The popularity of the Hoka shoes and the success of the company’s Ugg boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.

The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.

Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.

© Thomson Reuters 2025 All rights reserved.



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Amazon ramps up ad spending on Elon Musk’s X, WSJ reports

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January 31, 2025

Amazon.com is increasing its advertising on billionaire Elon Musk’s social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

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The major shift comes after the e-commerce giant withdrew much of its advertising from the platform more than a year ago due to concerns over hate speech.

In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said.

Several ad agencies, tech and media companies had also suspended advertising on X following Musk’s endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people.

Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.

Musk has become one of the most influential figures following President Donald Trump‘s re-election. He now leads the Department of Government Efficiency, which aims to cut $2 trillion in government spending.

© Thomson Reuters 2025 All rights reserved.



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