Since launching its first Portuguese store in Matosinhos two years ago, Zeeman has concentrated its expansion in the northern region. With the opening in Ovar, the brand begins to shift its focus toward central Portugal. Zeeman now operates physical stores in Matosinhos, Vila Nova de Gaia, Porto, Póvoa de Varzim, Braga, Paços de Ferreira, Penafiel, and Ovar.Dutch clothing and textile retailer Zeeman is expanding its footprint in Portugal with the opening of a new store in Ovar. The location, which opened on July 9 at the Vida Ovar shopping center, marks the brand’s eighth store in the country.

This new outlet is Zeeman’s first in the city and represents “another step in the brand’s growth strategy in Portugal,” according to a statement from the company.

Since launching its first Portuguese store in Matosinhos two years ago, Zeeman has concentrated its expansion in the northern region. With the opening in Ovar, the brand begins to shift its focus toward central Portugal. Zeeman now operates physical stores in Matosinhos, Vila Nova de Gaia, Porto, Póvoa de Varzim, Braga, Paços de Ferreira, Penafiel, and Ovar.

Zeeman also operates an online store in Portugal, which has been available since June 2023, enabling the brand to reach customers nationwide.

“We’re thrilled to be opening in Ovar, a new milestone in our journey across Portugal,” said Eunice Rodrigues, regional manager of Zeeman Portugal. “Every new store allows us to reach more families and become part of their everyday lives. Our goal is to establish Zeeman in this city as a brand known for quality, simplicity and fair prices for all.”

Founded in the Netherlands in 1967, Zeeman currently operates more than 1,340 stores across eight countries. In addition to its home market, where it has 450 locations, the brand is present in France (318 stores), Belgium (266), Spain (173), Germany (116), Luxembourg (12), Austria (1), and Portugal (8).