Dunhill’s Dubai Mall opening becomes its regional flagship

British luxury menswear house Dunhill has arrived in the Middle East, opening of a new boutique in Dubai Mall. In partnership with Timeless Group of Companies, it will serve as the House’s exclusive flagship in the region.

Showcasing creative director Simon Holloway’s own vision, the boutique reflects Richemont-owned Dunhill’s “enduring interplay of British masculine elegance, design excellence, and timeless style”. 

Within, it features a full representation of the brand’s “fine tailoring and ready-to-wear, expertly crafted leather goods, footwear, and exquisite hard luxury items”.

Inspired by its London flagship, Bourdon House, the boutique introduces the Dunhill’s evolved store identity, “uniting British sensibility with contemporary sophistication”. 

The design includes a stone façade opening into three interconnected rooms in natural wood, rich textiles and bespoke furnishings.

Heritage details, from a carved armorial to painted wooden panelling and curved glass showcases, “nod to the original grandeur of the Rue de la Paix boutique in Paris”. 

The final room offers an intimate space for Bespoke and Made-to-Measure appointments.

Interim CEO Andrew Holmes said: “Opening our flagship boutique in Dubai Mall… is a significant moment for Dunhill, reflecting our commitment to growth in a region. Dubai stands at the forefront of global luxury, and this new space allows us to share the House’s heritage and contemporary vision with a cultivated international audience.”

Samara Punjabi, CEO of Timeless Group, added: “This opening marks an important milestone for [us] as we continue to curate exceptional brands for the region’s discerning clientele. Dunhill’s heritage of craftsmanship and innovation makes it one of the world’s most distinguished luxury menswear houses, perfectly suited to the tastes of the sophisticated male consumer in the Middle East.”