Pull&Bear, the youth-oriented fashion brand part of the Inditex portfolio, is reinforcing its presence in the United Kingdom with the strategic relocation of its London flagship. As part of its broader international development plan, Pull&Bear has unveiled its new flagship store at 207–213 Oxford Street, in one of the British capital’s most iconic and high-traffic retail thoroughfares. The brand previously operated a location at 315–319 Oxford Street, which closed its doors two months ago.

Covering an expansive 1,391 square meters split across two levels, the newly opened store has been designed with a digitally enhanced, minimalist concept in mind. The space showcases a sleek, modern aesthetic characterized by metallic surfaces, industrial design elements, and refined wooden accents. As part of the interior concept, Pull&Bear collaborated with street artist Navinder, who contributed a collection of exclusive, site-specific installations that reflect his distinctive artistic signature and add a creative dimension to the shopping experience.  

The store’s interior has been organized using a modular room system, allowing for optimized product visibility, clear navigation, and a smooth, elevated customer journey. Among the new features introduced are assisted self-checkout stations, and a dedicated service point for online order collection and returns. Additionally, the store features a uniquely immersive space dubbed the “Pull&Bear Room”, located within the fitting area and specifically designed to encourage customers to engage with the brand on social media platforms such as TikTok.

The store is carefully segmented into dedicated areas for womenswear, menswear, footwear, and accessories. It also features a space for Pacific Republic, Pull&Bear’s in-house women’s collection, and an area devoted to its urban sub-brand STWD, where the brand has unveiled an exclusive unisex capsule collection. To mark the occasion of the new opening, Pull&Bear is also previewing its upcoming limited-edition collection, which will be fully launched at a future pop-up store in Milan.

This reopening aligns with Inditex’s wider retail expansion strategy across Europe and internationally. As part of this growth plan, the group has recently launched a new Oysho store in Place de la Madeleine, Paris, and a major Zara flagship in Nanjing, China. Looking ahead, Inditex plans to open a new Massimo Dutti boutique, also on Oxford Street, further consolidating its presence in central London’s most coveted shopping districts.

By the end of 2024, Pull&Bear operated a total of 800 stores globally, comprising a mix of company-owned and franchised locations. The brand is also available in over 200 international markets through its e-commerce platform. In the United Kingdom alone, Pull&Bear currently operates 14 retail locations, with stores in key cities including Cardiff, Manchester, Kent, and London, where this latest opening brings the number of stores in the capital to three.

Established in 1991 and headquartered in Narón, in the region of Galicia, Spain, Pull&Bear is one of several brands under the Inditex umbrella, which also includes Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Home, and Lefties.

According to the most recent financial figures, Pull&Bear generated €2.47 billion in revenue during its 2024 fiscal year, reflecting a 4.6% increase compared to the previous year. Parent company Inditex, chaired by Marta Ortega, recorded a 7.5% increase in total sales, reaching a consolidated revenue of €38.63 billion for the same period.