Drew Piers named President of Sachs Media as firm celebrates 30 years

Sachs Media has named Drew Piers as President as the Tallahassee-based public relations and public affairs firm enters its 30th year in business.

In his new role, Piers will oversee agency performance, client service, and people and culture, while continuing to expand Sachs Media’s national public affairs and issue advocacy work.

Piers has spent 14 years with the firm, rising from intern to partner and now President. During that time, he has played a central role in expanding Sachs Media’s footprint beyond Florida, leading public affairs and issue advocacy campaigns in more than 30 states. He will remain actively involved in client strategy and continue serving as senior counsel for several long-standing clients.

“Drew is a motivating leader and a battle-tested strategist who is trusted by clients and deeply respected by our team,” Sachs Media CEO Michelle Ubben said. “His ability to lead through complexity, deliver results under pressure, and build high-performing teams makes him an ideal leader for this moment in our firm’s evolution.”

As President, Piers will work closely with Ubben and the firm’s executive leadership team, including partner Ryan Cohn, who was recently named Chief Strategy Officer overseeing long-term strategy, growth, and innovation. Founder Ron Sachs will continue to serve as Chair Emeritus. Ownership of the firm transferred in 2022 from Sachs and Ubben to five partners: Piers, Cohn, Herbie Thiele, Lisa Garcia, and Karen Cyphers.

Piers has received national and statewide recognition for his work, including being named one of PRNEWS’ 2024 People of the Year and a Top Influencer in Florida Politics by INFLUENCE Magazine. He has also earned multiple awards for campaign and communications excellence.

“As Sachs Media continues to grow nationally, our focus remains the same: smart strategy, disciplined execution, and work that makes a real difference,” Piers said. “That commitment to impact has shaped who we are and where we’re headed, and I’m honored to help lead our talented team into the firm’s next chapter.”

Piers holds bachelor’s degrees in public relations and political science and a master’s degree in Applied American Politics and Policy from Florida State University. He has served as an adjunct professor in the university’s Master of Applied American Politics and Policy program, teaching political communications and message development. From 2020 to 2021, he served as President of the Florida Public Relations Association’s Capital Chapter and received the Stanley Tait Professional Award for Service in 2023.

Sachs Media specializes in high-stakes communications, issue advocacy, and crisis management, working with clients across all 50 states. In 2026, the firm was named to the PR News Agency Elite Top 120 list.