British brand Dr. Martens has officially launched its online shop in Mexico at drmartens.com.mx, in partnership with Crosby, its official distributor for Latin America. The platform will allow Mexican consumers to access a broader range of products and new collections, in line with the brand’s global standards.
Dr. Martens launches its online shop in Mexico – Cortesía
“Mexico is not just another market; it is a priority within the brand’s regional expansion. It has a base of young, connected consumers with a very strong cultural identity, which aligns perfectly with the spirit of Dr. Martens,” said Joaquín Gotlib, Crosby’s managing director.
The launch of the online shop is the first step in a broader expansion strategy in the country. As the next stage, Dr. Martens is preparing to open its first physical shop in Mexico City, to be located in Colonia Roma.
The British footwear brand Dr. Martens traces its origins to 1960 and is renowned for its distinctive yellow stitching and its historic links to musical and creative subcultures around the world.
