When President Donald Trump entered his second term, he renewed his 2019 vow to take over Greenland. But what started as a seemingly quixotic proposal to purchase the Arctic island has now morphed into an unprecedented threat against a NATO ally—one that experts told Fortune could cost hundreds of billions of dollars, destroy the Western alliance, and yield minimal economic benefit for decades.
Days after invading Venezuela to capture President Nicolas Maduro, Trump doubled down on his proposed plans for the small arctic nation, declaring yesterday that “we need Greenland from a national security situation.” Accomplishing this goal, the White House now says, could include using the U.S. military.
Fortune contacted the White House for comment.
“People need to understand that he is serious. He wants Greenland to be a part of the United States,” Alexander Gray, who served in Trump’s first administration and testified before the Senate on Greenland acquisition mechanisms, told Fortune. “How that happens is subject to discussion, but the overall aim is not changing.”
The Venezuela operation that saw U.S. forces capture Maduro last week has “galvanized” the administration’s focus on the western hemisphere. “It has given new impetus for people in government, at the very senior level, to say the President’s reiterated that the hemisphere is our number one priority. Greenland is very important to him. Let’s actually go about coming up with a realistic plan for making that happen,” Gray said.
But as experts parse Trump’s motivations and examine the feasibility of his territorial ambitions, a murky reality emerges: the economic case weak, the security rationale is questionable, and the geopolitical costs could be catastrophic.
The shaky economic case
Trump officials have repeatedly pointed to Greenland’s mineral wealth as justification for U.S. control. The island is estimated to hold 36-42 million metric tons of rare earth oxides—potentially the world’s second-largest reserve after China. With the global rare earth elements market projected to reach $7.6 billion in 2026, and China controlling 69% of production, securing alternative sources seems like a strategically sound idea.
Administration officials told Reuters in May that the U.S. was assisting Greenland diversify its economy to achieve greater economic independence from Denmark. They pointed to the Tanbreez Project, which seeks to extract rare earths on the island to be processed in the U.S. as part of this plan.
But Anthony Marchese, chairman of Texas Mineral Resources Corporation who also testified before Congress, gave Fortune a sobering assessment of the mining reality in Greenland: “If you’re going to go to Greenland for its minerals, you’re talking billions upon billions upon billions of dollars and extremely long time before anything ever comes of it.”
The obstacles are formidable. According to Marchese, the northern part of Greenland is only mineable six months out of the year, due to the harsh climate. Mining equipment and fuel, he said, would have to be stored outside in the harsh winter elements for months.
Infrastructure costs compound the challenge. Greenland has virtually no roads connecting its settlements, which are often located on small islands or remote coastal spits of land. It has a limited number of ports. Greenland does not produce enough energy, nor does it have the energy infrastructure to support industrial-scale mining.
Despite reported abundances of rare earth minerals, Greenland does not have a developed industrial mining sector.
CARSTEN SNEJBJERG—Bloomberg/Getty Images
The nation has a population of roughly 56,000 people, most of whom live in southern coastal settlements, including the capital Nuuk. In terms of mining specifically, only one mine in the country is fully operational and the practice itself is widely unpopular among locals and environmental groups. Greenland’s mineral industry generates close to zero revenues. Most operations are still in the exploratory stage. Environmental concerns have made getting mining projects approved in the country especially difficult, Marchese says. And even if a mining operation were to be approved, there is no guarantee it would be lucrative.
“You’re going to have hundreds of millions of dollars of drilling to do in order to determine first, is this a deposit that’s worth mining?” Marchese says. “Even if I had all the money in the world, it’s not like I’m just going to go into Greenland next month and start drilling.”
More fundamentally, the minerals identified so far are largely uncharacterized. Mineral sampling maps of the island, he says, are almost certainly very lightly sampled, Marchese said. “Sampling means I go in, I look at a small area, I take a few samples. What it doesn’t tell you is how large is the deposit? What grade is the deposit?”
His timeline estimate? “My opinion, 10 to 15 years. No question, given the infrastructure you have to overcome, given the local political situation there.”
Rebecca Pincus, a senior fellow at the Foreign Policy Research Institute and Arctic specialist who testified before Congress in March 2025, agrees the economic argument collapses under scrutiny. While she concedes that Greenland has rare earth minerals, the island’s conditions make mining these resources economically irrational. she says. “That doesn’t change if Greenland becomes an American territory. There’s just not a lot of infrastructure there. The climate is really super harsh. Those barriers aren’t going to magically go away.”
The hundreds of billions question
Gray acknowledges the astronomical costs but dismissed them as secondary. His Senate testimony referenced estimates of “hundreds of billions of dollars” to acquire and support Greenland—costs stemming from replacing Denmark’s annual $600 million subsidy to the nation, massive infrastructure investments, and replicating the safety net Greenlanders currently enjoy.
“The cost is actually not the most important piece of this,” Gray insists. “This is not an economic issue for the United States. This is not a question of dollars and cents. This is not about mineral resources. I see this as a strategic issue, a national security issue with a lot of continuity across centuries.”
Gray points to U.S. relationships with the Freely Associated States in the Pacific—Marshall Islands, Micronesia, and Palau—as a template. “We basically provide for their entire defense and we have unlimited access to their land, air and sea. If you look at those relationships, the math has never added up, and those will always be a net deficit from a math perspective for the United States. But they are incalculably valuable from a strategic standpoint.”
There’s a significant problem with this comparison, however. According to research by the Danish Institute for International Studies, the U.S. currently pays the Compact of Free Association (COFA) states approximately $2,025 per capita, while Denmark provides Greenland roughly $12,500 per capita—more than six times as much.
Gray’s solution involves creative financing: a minerals and oil trust fund modeled on Alaska’s Permanent Fund, and distributing universal basic income to every Greenlander. “I think that’s a way, an innovative way, that can help take some of the pressure off the U.S. Treasury for funding this whole thing.”
But this assumes viable mineral extraction—an assumption experts like Marchese consider highly optimistic.
The security rationale under scrutiny
Trump claims “Greenland is covered with Russian and Chinese ships all over the place,” framing its acquisition as essential to national security. But experts like Pincus dispute this characterization.
“The idea of the U.S. purchasing or annexing or conquering Greenland is a really maximalist solution to a set of problems that’s much more modest,” she told Fortune.
The U.S. already operates the Pituffik Space Base in northwestern Greenland, housing critical early warning radar systems for homeland missile defense. “The U.S. has had this base there since the Cold War, decades and decades. It’s super important to Homeland Defense,” Pincus notes. “The Greenlanders and Danes have made it very clear that they are open to the U.S. making requests for additional presence on Greenland.”
Although Greenland is an autonomous territory, Denmark handles the country’s defense operations.
JULIETTE PAVY—Bloomberg/Getty Images
Regarding Russian threats, Pincus is skeptical: “I just don’t see any likelihood of Russia trying to seize Greenland. Why? For what purpose? There’s been no indication from Russia that they’re even considering some sort of design on Greenland.”
On Chinese influence, Pincus acknowledges that the nation has attempted investments in Greenland infrastructure—most notably bidding on airport construction projects. But “Greenland is not high on China’s list of priorities,” she argues. “Greenlanders are smart and savvy, and they recognize that in the current climate, you can play the U.S. and China off against each other to maximize your benefits.” When China expressed interest in the airports, “Copenhagen swooped in and said they would cover it.”
Gray offers a different perspective, warning that an independent Greenland—which has been on a path toward sovereignty for 45 years—would be vulnerable. “The question is, what’s greeting them when they become independent? Is it Russia? Is it China? Both of those powers will pounce on Greenland and take advantage of them. They will be absorbed and coerced and lose their sovereignty within hours of becoming an independent country.”
An ego play masquerading as strategy?
Lin Mortensgaard, an international politics of the Arctic specialist at the Danish Institute for International Studies, sees Trump’s motivations as shifting constantly. “On Mondays, Trump wants resources. On Tuesdays it’s for national security, and on Wednesday, it’s for international security. I think that explicit motivation changes all the time, but I’m starting to read it more and more as it’s an ego thing about expanding the American territory,” she told Fortune.
She points to the administration’s “Donroe Doctrine“—a merger of Trump’s name with the Monroe Doctrine—as evidence of “hemisphere thinking” where “there’s a US hemisphere, or sphere of interest. There’s a Russian sphere of interest, and it’s a Chinese sphere of interest.”
Mujtaba Rahman, Managing Director for Europe at Eurasia Group, frames it more starkly: “The question for the Europeans is: what is it that the Americans want to do that they can’t already do given the existing governance arrangements that are in place?” The U.S. already exercises de facto military sovereignty over Greenland through the 1951 Defense Agreement. “There’s no Danish opposition to more U.S. bases,” he told Fortune. “That’s why there is a belief that the goals are different. It’s real estate, it’s predatory, it’s ideology. It’s about territorial expansion.”
The NATO nightmare
The gravest concern among the majority of experts who spoke with Fortune, however, isn’t financial—it’s the potential destruction of NATO. “This is completely unprecedented, that not only a NATO ally, but the biggest, most powerful state within the NATO alliance threatens another with annexation,” Mortensgaard says. “That would really be the end of NATO if there is real fighting between NATO allies.”
Rahman goes further, arguing that “Greenland represents a bigger risk to NATO cohesion than Russia’s invasion of Ukraine.” His logic: “Russia is an adversary that European countries understand. But if you have the most important country in NATO, the country responsible for European security, now seeking to annex the territory of another NATO member and ally, all of the assumptions that have underpinned the way Europe thinks about the world are completely upended.”
Put more simply: “It involves dealing with America, and America is meant to be a friend, not an enemy,” he says.
U.S. allies have already begun voicing concern and even condemnation. Seven major European nations issued a rare joint statement on January 6 declaring that “Greenland belongs to its people” and warning that “security in the Arctic must be achieved collectively” while “upholding the principles of the UN Charter, including sovereignty, territorial integrity and the inviolability of borders.”
Danish Prime Minister Mette Frederiksen also warned bluntly: “If the United States chooses to attack another NATO country militarily, then everything stops—that is, including NATO.”
What happens next?
Mortensgaard believes actual military action would be symbolically simple but strategically catastrophic. “In practical terms, it’s about taking over a few government buildings in Nuuk, which has 20,000 inhabitants, and then hoisting the stars and stripes. So in that sense, it’s easily done. But the bigger damage of this in NATO terms would be completely unprecedented and actually difficult to compute.”
Rahman sees a more sophisticated approach emerging: “A political influence operation that involves political and economic coercion.” The administration narrative would be “America is going to liberate you, Greenland, from Denmark,” targeting “sympathetic pockets within the population and among the elites that are willing to work with America.”
He notes that opposition parties in Greenland are already saying “we should talk to Trump directly”—precisely the opening the administration seeks. “Trump is deeply unpopular in Greenland today. The question is, does he remain unpopular over the medium term if the administration brings to bear economic incentives and attempts to work with local partners to change public opinion over time?”
For businesses eyeing Greenland’s resources, the uncertainty creates what Rahman calls “a very substantial chilling effect on investment. The Greenland question is now the central question informing the future of the Transatlantic Alliance. As long as that question remains unresolved, I can imagine it would have a chilling effect.”
Pincus worries the aggressive approach undermines U.S. interests: “Greenlanders are very proud of their democracy, and they are in pursuit of independence, and the U.S. is acting scary right now. That doesn’t necessarily help us.”
Gray remains confident the administration will find a path forward, modeling it on Pacific island relationships that prioritize strategic value over economic return. “Frankly, the intangible security value to the United States is worth a lot more than any social services calculation,” he argues.
But as Marchese pointedly asks about the Chinese, who have scoured the globe for rare earth deposits for three decades: “Why aren’t they in Greenland? I believe they’re not stupid people. They’re all over the world. Why don’t you see any of that there? I think it’s just an infrastructure issue. How much money do you want to spend in the billions, and how long is it going to take?”
The answer, experts agree, is measured not in months or single-digit years, but in decades and hundreds of billions of dollars—assuming Greenland’s people, Denmark, Europe, and the foundations of the Western alliance survive the attempt intact.
President Donald Trump on Friday called for a one-year cap on credit card interest rates at 10%, effective Jan. 20, without specifying details.
“Please be informed that we will no longer let the American Public be ‘ripped off’ by Credit Card Companies that are charging Interest Rates of 20 to 30%, and even more, which festered unimpeded during the Sleepy Joe Biden Administration. AFFORDABILITY!” he wrote on social media.
It’s not clear whether credit card companies will respond to his call, or what actions he might take to force any change.
The post comes as the Trump administration intensifies efforts to demonstrate to voters that the president is addressing concerns about costs and prices that have emerged as a central issue in the November midterm elections.
During the 2024 presidential campaign, Trump pledged to seek limits on the interest credit card companies can charge.
Hours before his message on Friday, Senator Bernie Sanders, a Vermont independent, said on X: “Trump promised to cap credit card interest rates at 10% and stop Wall Street from getting away with murder. Instead, he deregulated big banks charging up to 30% interest on credit cards.”
In a letter last year to Sanders and Senator Josh Hawley, a Missouri Republican, a group of banking trade groups painted a dire outcome for consumers if the government ever capped interest rates on credit cards at 10%, as the senators had proposed.
“Many consumers who currently rely on credit cards would be forced to turn elsewhere for short-term financing needs, including pawn shops, auto title lenders or worse — such as loan sharks, unregulated online lenders and the black market,” the group wrote.
The Bank Policy Institute said in a report last year that “while the proposed cap is a well-intentioned effort to reduce the high debt burden some households are facing, it would harm consumers’ access to card credit.” The group also said such a move could force card issuers to reduce cardholder benefits, including lucrative rewards tied to purchases.
Responding to Trump’s post on Friday, Hawley said on X: “Fantastic idea. Can’t wait to vote for this.”
“We have quite a heavy culture of saving,” Arora says, citing Asia’s often unstable economic and policy history. But inflation and low interest rates end up eroding the value of household savings. “Over time, the $100 you put in the bank doesn’t become $101, but effectively $98” due to the effects of inflation.
Asian households sometimes keep as much as 50% of their net worth in cash, rather than in investments or assets. In contrast, in developed markets like the U.S. and Europe, that figure is closer to 15%.
But that conservative attitude in Asia is starting to change. Asians are getting wealthier, pushing them to explore different investment options. Strong stock market performance is also driving a new wave of retail investors across the Asia-Pacific.
“Asian households are slowly dipping their toes into stock markets,” HSBC economists wrote in a Jan. 9 report, though noted that “overall equity investment remains quite low.” The bank predicts that a steady shift from low-yield cash to higher-yield investments will mean “more money will continue to rotate into equity markets over the next few years,” reducing a reliance on foreign investors.
A slew of fintech apps have emerged in recent years to tap a growing interest in investing and wealth management among Asian users. These alternative finance platforms, such as Syfe, Stashaway and Endowus, often offer a range of investment options, ranging from cash management to managed portfolios and options trading. The challenge, Arora says, is how to “bridge the gap between holding money and growing wealth,” and “give more people the confidence to put their savings to work.”
Arora began his career as an investment banker for UBS in Hong Kong in 2008, soon after the Global Financial Crisis. Despite Asia’s relatively quick recovery, Arora noticed that the region’s professionals were building wealth yet didn’t know how to manage it. “These were smart people like doctors, lawyers and consultants, who were doing well professionally, but just did not know what to do with their money,” he says.
He launched Syfe in 2019, just a few months before another global crisis: The COVID-19 pandemic. Yet the pandemic ended up being an opportunity for fintech platforms like Syfe. “It acted as a catalyst for a shift in investor behavior,” Arora explained, as people suddenly had the time to engage with financial markets.
In the U.S., for example, people stuck at home began to get involved in stock trading through platforms like Robinhood. Fueled by social media, these retail investors began to heavily trade in so-called meme stocks like Gamestop and AMC.
Syfe has since expanded from its home market of Singapore to new Asia-Pacific economies like Australia and Hong Kong. The platform continues to grow both its userbase and company revenue, and the company claimed it reached profitability in Q4 2025. It’s now a “self-sustaining organization,” Arora says.
Syfe closed an $80 million Series C funding round last year, and is backed by major investors like NYC-based Valar Ventures and UK-based investment firm Unbound.
The platform’s users generated $2 billion worth of returns while saving $80 million in fees last year, according to the company.
Currently, Arora wants to deepen Syfe’s presence in its existing markets. Last year, the platform began to roll out bespoke offerings for its users, like private credit for accredited investors looking to diversify their portfolios on Syfe. Syfe will launch options trading in 2026.
Arora notes that many of Syfe’s users, over time, have grown more comfortable with taking larger investment risks, moving from putting their money in Syfe-managed portfolios, to more actively trading on brokerages and income portfolios.
Yet he eventually wants to bring Syfe to new markets in North Asia and the Middle East, which boast sizable populations of what Arora terms the “mass affluent,” a population with significant investable assets and higher-than-average incomes, though still not in the high-net-worth category.
“This demographic has historically been ‘stuck in the middle’: too large for basic retail banking, yet often underserved by traditional private banks,” he explains.
Elon Musk’s xAI has restricted its AI chatbot Grok’s image generation capabilities to paying subscribers only, following widespread condemnation over its use to create non-consensual sexualized images of real women and children.
“Image generation and editing are currently limited to paying subscribers,” Grok announced via X on Friday. The restriction means the vast majority of users can no longer access the feature. Paying, verified subscribers with credit card details on file can still do so, but theoretically they can be identified more easily if the function is misused.
However, experts, regulators, and victims say that the new restrictions aren’t a solution to the now widespread problem.
“The argument that providing user details and payment methods will help identify perpetrators also isn’t convincing, given how easy it is to provide false info and use temporary payment methods,” Henry Ajder, a UK-based deepfakes expert, told Fortune. “The logic here is also reactive: it is supposed to help identify offenders after content has been generated, but it doesn’t represent any alignment or meaningful limitations to the model itself.”
The UK government has called the move “insulting” to victims, in remarks reported by the BBC. The UK’s prime minister’s spokesperson told reporters on Friday that the change “simply turns an AI feature that allows the creation of unlawful images into a premium service.
“It is time for X to grip this issue; if another media company had billboards in town centers showing unlawful images, it would act immediately to take them down or face public backlash,” they said.
A representative for X said they were “looking into” the new restrictions. xAI responded with the automated message: “Legacy Media Lies.”
Over the past week real women have been targeted at scale with users manipulating photos to remove clothing, place subjects in bikinis, or position them in sexually explicit scenarios without their consent. Some victims reported feeling violated and disturbed by the trend, with many saying their reports to X went unanswered and images remained live on the platform.
Researchers said the scale at which Grok was producing and sharing images was unprecedented as, unlike other AI bots, Grok essentially has a built-in distribution system in the X platform.
One researcher, whose analysis was published by Bloomberg, estimated that X has become the most prolific site for deepfakes over the last week. Genevieve Oh, a social media and deepfake researcher who conducted a 24-hour analysis of images the @Grok account posted to X, found that the chatbot was producing roughly 6,700 sexually suggestive or nudifying images per hour. By comparison, the five other leading websites for sexualized deepfakes averaged 79 new AI undressing images hourly during the same period. Oh’s research also found that sexualized content dominated Grok’s output, accounting for 85% of all images the chatbot generated.
Ashley St. Clair, a conservative commentator and mother of one of Musk’s children, was among those affected by the images. St. Clair told Fortune that users were turning images on her X profile into explicit AI-generated photos of her, including some she said depicted her as a minor. After speaking out against the images and raising concerns about deepfakes on minors, St Clair also said X took away her verified, paying subscribers status without notifying her or refunding her for the $8 per month fee.
“Restricting it to the paid-only user shows that they’re going to double down on this, placing an undue burden on the victims to report to law enforcement and law enforcement to use their resources to track these people down,” Ashley St Clair said of the recent restrictions. “It’s also a money grab.”
St Clair told Fortune that many of the accounts targeting her were already verified users: “It’s not effective at all,” she said. “This is just in anticipation of more law enforcement inquiries regarding Grok image generation.”
Regulatory pressure
The move to limit Grok’s capabilities comes amid mounting pressure from regulators worldwide. In the U.K., Prime Minister Keir Starmer has indicated he is open to banning the platform entirely, describing the content as “disgraceful” and “disgusting.” Regulators in India, Malaysia, and France have also launched investigations or probes.
The European Commission on Thursday ordered X to preserve all internal documents and data related to Grok, stepping up its investigation into the platform’s content moderation practices after describing the spread of nonconsensual sexually explicit deepfakes as “illegal,” “appalling,” and “disgusting.”
Experts say the new restrictions may not satisfy regulators’ concerns: “This approach is a blunt instrument that doesn’t address the root of the problem with Grok’s alignment and likely won’t cut it with regulators,” Ajder said. “Limiting functionality to paying users will not stop the generation of this content; a month’s subscription is not a robust solution.”
In the U.S., the situation is also likely to test existing laws, like Section 230 of the Communications Decency Act, which shields online providers from liability for content created by users. U.S. Senators Ron Wyden, Edward J. Markey, and Ben Ray Luján have issued a statement urging Apple and Google to “immediately remove the X and Grok apps from their app stores” following Grok’s alleged use for generating “nonconsensual sexualized images of women and children at scale.” The lawmakers called the images “disturbing and likely illegal,” and said the apps should remain unavailable until Musk addresses the concerns.
The Council on American-Islamic Relations (CAIR) has also called for Grok to be blocked from generating “sexually explicit images of children and women, including prominent Muslim women.”
Riana Pfefferkorn of Stanford’s Institute for Human-Centered Artificial Intelligence previously told Fortune that liability surrounding AI-generated images is murky. “We have this situation where for the first time, it is the platform itself that is at scale generating non-consensual pornography of adults and minors alike,” she said. “From a liability perspective as well as a PR perspective, the CSAM laws pose the biggest potential liability risk here.”
Musk has previously stated that “anyone using Grok to make illegal content will suffer the same consequences as if they upload illegal content.” However, it remains unclear how accounts will be held accountable.