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Good morning. In this week’s episode of Leadership Next, Kristin Stoller and I speak with Dani Richa, chairman and group CEO of Impact BBDO International. In the annals of advertising, few agencies have had more cultural heft than BBDO. In the 1960s, it made Boomers feel part of the “Pepsi Generation” and DuPont cool with the tagline “Better Things for Better Living … through Chemistry.” Matthew Weiner even cited BBDO as the model for the fictional 1960s ad agency in his hit TV series Mad Men.  BBDO also created Snickers’ “You’re not you when you’re hungry” ad with Betty White, and many more iconic campaigns in its 134-year history. 

As a Dubai-based CEO who oversees BBDO Worldwide’s business in the Middle East, Africa and Pakistan, Richa argues that risk is a relative concept in fast-changing markets and times. He recalls thanking one CEO for taking a bold risk with a campaign, only to be told, “What? What risk? What do you mean? The biggest risk I would have taken is not doing that.”

“The starting point is choosing partners that share your values,” he said.

In an era where brands can whip up AI-generated ads—Guess’s AI-generated model in Vogue is hopefully not being a harbinger of what’s to come—Richa’s work is a reminder that technology alone will never triumph when it comes to bold ideas and creativity that’s rooted in real issues. “Big ideas that touch people, that move people, that move businesses, that never changes,” said Richa, while noting that BBDO “uses digital and social (media) like never before to amplify that messaging.”

The best ads don’t just sell products, they can change culture, politics, and the way people think. One especially memorable and award-winning campaign under his watch was “the Elections Edition” in 2022 for Lebanon’s An Nahar newspaper, which ran a blank edition, followed by an invitation for people to fill the pages with messages to politicians. It went viral, generating massive public pressure for elections and citizens’ right to vote. 

Richa compares AI to giving a camera to everyone and then realizing the best photographers produce different results. “AI is going to give you tons of stuff,” he says. “To pick the right message takes a lot of experience, a lot of creative judgment.”  

You can listen to our full conversation on Apple, Spotify or YouTube.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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CEO Daily is compiled and edited by Jim Edwards and Lee Clifford.



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Sneaking unemployment rate means the U.S. economy is inching closer to triggering Sahm Rule

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While America’s labor market may not be collapsing, Moody’s Analytics has highlighted that it is inching steadily closer towards a key recession indicator, with analysts now placing the probability of an economic contraction at around 40%.

According to the Bureau of Labor Statistics (BLS), the unemployment rate for November edged up to 4.6%, continuing the creep higher that analysts have been nervously monitoring throughout the year. The BLS noted a meagre 64,000 roles were created last month, showing little net change from April this year.

While 4.6% is not a dire figure—around 4% is seen as a reasonable rate of unemployment in a relatively stable economy—it is markedly higher than last November, when it was 4.2%. But it’s not necessarily the rate of unemployment that is making economists nervous. Rather, it’s the broader trend of decline and what this demonstrates about the trajectory of the economy.

In its most recent podcast episode of ‘Inside Economics’, Moody’s chief economist Mark Zandi and , senior director of economic research Dante DeAntonio observed that America is close to triggering the Sahm Rule.

The Sahm Rule, invented by former Fed economist Claudia Sahm, is a recession signal that is activated when the three-month moving average of the national unemployment rate rises by 0.5 percentage points or more, relative to the minimum of the three-month averages from the previous 12 months. In November, it stood at 0.43.

“We didn’t quite trigger it this month but we’re sort of on the precipice,” DeAntonio said. “If it stays at 4.6% next month we’ll trigger the Sahm Rule again. It’ll be exactly at the threshold just like we were in the middle of 2024.”

While the Sahm Rule is fairly accurate, the U.S. economy did not in fact fall into recession last year—thanks in part to the Fed engineering a “soft landing” via interest rate cuts. So will the same rule apply now and into 2026?

Cris deRitis, deputy chief economist at Moody’s Analytics, said he’d place a 40% likelihood on a recession occurring next year, explaining: “The trends are not our friends here.” His call is somewhat elevated from the consensus of Wall Street, which places the odds at 30 to 35%.

DeAntonio and Zandi agreed with their colleague, with the latter saying: “The thing that makes me nervous and adds to my level of angst … [is] one reason why job growth is weaker is less labor supply, because of the immigration policy. That gets you to the 50k to 75k breakeven monthly job number. That by itself, if nothing else was going on, is already pretty weak, and that goes to lack of bodies and lack of people to work.” The breakeven number is the monthly jobs growth figure needed to keep the unemployment rate steady.

Demand for workers is falling, and AI is a reason

If the unemployment level is relatively stable because of lack of supply, that means demand from employers is incredibly weak, Zandi said: “We could trace it back to the tariffs, we can trace it back to some of the other deglobalization efforts that the administration has engaged in, including immigration policy because immigrants are consumers … but the other factor is AI.”

So far the impact from AI has been only “modest” the Moody’s economist reasoned, perhaps impacting younger market entrants as opposed to the wider market. But what happens when the productivity gains from AI really become clear?

“That’s at least the betting in the stock markets, stock investors are buying AI stocks thinking that we’re going to see big adoption rates by businesses, that it’s gonna raise productivity growth, it’s gonna raise profitability … if they’re half right or even a quarter right then we’re in a world of outright job decline, all else being equal.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.



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Alexandr Wang says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now

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Alexandr Wang—who became the world’s youngest self-made billionaire at 24—is now, at 28, running one of the most ambitious AI efforts in Silicon Valley. In his first 60 days at Meta, he built a 100-person lab he described to TBPN hosts John Coogan and Jordi Hays as “smaller and more talent dense than any of the other labs.” 

His goal: nothing less than superintelligence.

Wang, with his aerial view of the industry, has advice for kids, especially those in Gen Alpha now entering middle school: Forget gaming, sports, or traditional after-school hobbies. 

“If you are like 13 years old, you should spend all of your time vibe coding,” he said in his recent TBPN interview. “That’s how you should live your life.”

Why is this a generational moment for Gen Z?

For Wang, the reasoning is simple. Every engineer, himself included, is now writing code he believes will be obsolete within five years.

“Literally all the code I’ve written in my life will be replaced by what will be produced by an AI model,” he said.

That realization has left him, in his words, “radicalized by AI coding.” What matters most now isn’t syntax, or learning a particular language, but time spent experimenting with and steering AI tools.

“It’s actually an incredible moment of discontinuity,” Wang said. “If you just happen to spend 10,000 hours playing with the tools and figuring out how to use them better than other people, that’s a huge advantage.”

Teenagers have a clear advantage over adults: time and freedom to immerse themselves in new technology. And while in the past, entrepreneurial teenagers leveraged this time to be “sneaker flippers” or run Minecraft servers, Wang says the focus should now be on the code.

He compares the moment to the dawn of the PC revolution. The Bill Gateses and Mark Zuckerbergs of the world had an “immense advantage” simply because they grew up tinkering with the earliest machines. 

“That moment is happening right now,” Wang said. “And the people who spend the most time with it will have the edge in the future economy.”

Is superintelligence coming?

Wang isn’t coy about Meta’s ambitions. He calls the company’s infrastructure, scale, and product distribution unmatched. 

“We have the business model to support building literally hundreds of billions of dollars of compute,” he said.

His team, just over 100 people, is deliberately designed to be “smaller and more talent dense” than rivals. “The other labs are like 10 times bigger,” Wang said, but their lab had “cracked” coders. 

The lab is split into three pillars: research, product, and infrastructure. Research builds the models Wang says will “ultimately be superintelligent.” Product ensures they get distributed across billions of users through Meta’s platforms. And infrastructure focuses on what he calls “literally the largest data centers in the world.”

Wang is particularly excited about hardware. Like many Meta executives now, he points to the company’s new smart glasses, which had a hilariously foppish demo, as the “natural delivery mechanism for superintelligence.”

Placed right next to the human senses, they will merge digital perception with cognition.

“It will literally feel like cognitive enhancement,” Wang said. “You will gain 100 IQ points by having your superintelligence right next to you.”

Why vibe coding matters

Vibe coding is the shorthand for this shift: using natural language prompts to generate and iterate on code. Rather than writing complex syntax, users describe their intent, and AI produces functioning prototypes.

The concept is spreading across Silicon Valley’s C-suites. Klarna CEO Sebastian Siemiatkowski has said he can now test ideas in 20 minutes, instead of burning weeks of engineering cycles. Google CEO Sundar Pichai revealed that AI already generates more than 30% of new code at the company, calling it the biggest leap in software creation in 25 years.

Wang takes that further. For him, vibe coding isn’t just a productivity hack, but a future cultural mandate. What matters isn’t the code itself — it’s the hours of intuition-building that come from pushing AI tools to their limits, which is why he urges Gen Alpha to start early.

“The role of an engineer is just very different now than it was before,” he said. 

A version of this story was published on Fortune.com on September 19, 2025.

More on Meta:

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.



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CEO burnout may be hiding in plain sight. The CEO of Calm, the world’s top sleep and meditation app, said business leaders are losing sleep, feeling drained, and contemplating quitting their jobs. But when asked how they are, they say they’re doing just fine.

Calm chief executive David Ko, speaking to an audience at the Fortune Brainstorm AI conference earlier this month, said his company did a survey of more than 250 C-suite executives, and posed a simple question to them: “How are you doing?”

“Most people said that they were doing good,” Ko said.

But when Ko broke down wellness metrics, from if leaders felt anxious or depressed to mentally present at work, the results were starkly different: 48% of respondents reported being overwhelmed, and a quarter said they were feeling anxiety or depression. Moreover, 34% said they were mentally drained, and 40% reported being unable to be mentally present on the job. Half of the survey participants said they thought of stepping down from their positions.

Ko also asked executives to compare their energy to a battery, arguing it’s a more accessible metric for individuals to assess their mental health. Only one in four executives said their batteries were “fully recharged.”

“Most leaders, like in this room, are operating at about 20%,” Ko said. “Think about what that means.”

The cost of CEO burnout

Burnout, which the majority of small-to-medium business executives report feeling, can not only result in leaders taking more sick days, higher absenteeism, and greater turnover, but can also gnaw at companies’ bottom lines. A study published by the American Journal of Preventive Medicine in April found burned-out workers can cost a workplace an average of $3,999 per hourly worker, and up to more than $20,000 per executive. The social contagion effect, in which employees pick up on the mood of their colleague or superior, can result in a “downward spiral” for the whole office, human resources experts said.

Ko said companies that have invested in mental health interventions report less burnout, higher returns in investments, and greater engagement. Nearly 85% of individuals Calm surveyed reported believing mental health directly impacts a company’s bottom line.

The CEO said mental health interventions, such as using a mindfulness app like Calm, can help employees process AI anxiety, particularly amid growing concerns of AI displacing human workers. According to a Pew Research Center report from February, more than half of employees surveyed said they’re worried about the impact of the technology in the workplace in the future. Calm, for its part, has integrated AI-guided meditations into its app, and Ko suggested his mindfulness app can not only alleviate AI anxiety through mindfulness, but also by having users engage with AI directly.

“In a world that’s currently being transformed by AI, organizations are realizing that our greatest assets aren’t just the technology,” he said. “It’s the people behind them.”



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