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Don’t date at work, don’t be a jerk: In our viral age, CEOs should behave like royalty to avoid being fired

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Good morning. It’s great to be back after a short break. Catching up, I’ve been struck by the number of CEOs facing public scrutiny—and sometimes a public ouster—for their behavior beyond the job. In the past week alone, we’ve seen Suntory Holdings CEO Takeshi Niinami ousted for allegedly buying illegal supplements, Nestlé CEO Laurent Freixe was fired for failing to disclose an affair with a direct subordinate, and Piotr Szczerek of Poland’s Drogbruk was vilified for snatching a hat from a boy at the U.S. Open.

CEOs have long been held accountable for their behavior through ethics clauses and board oversight. It’s not always easy to gauge how these standards may change. Enforcement of the Foreign Corrupt Practices Act, for example, was put on pause earlier this year and recalibrated, suggesting a more relaxed shift toward the practice of bribing foreign officials. Kroger CEO Rodney McMullen resigned earlier this year because of  “certain personal conduct” that was not disclosed. Kohl’s, on the other hand, disclosed that it was firing CEO Ashley Buchanan 100 days into the job because of an “unusual vendor relationship.”

What are the lessons for leaders in all this?

Don’t date at work. Consensual or not, it’s a bad look and likely to get you fired. Your coworkers don’t like it. Nestlé CFO Anna Manz told a Barclays investor conference that employees used the company’s internal reporting system to complain about Freixe’s “improper” favoritism and alleged romance with the employee in question.

Don’t behave like a jerk in public. If caught on video grabbing a signed cap from a kid at a tennis match, don’t complain that the uproar is disproportionate and gloat that “life is first-come, first-served.” As for illicitly cuddling your coworker in public, search “Astronomer” and “Coldplay.”

It may cost more than your reputation. Remember the good old days when a board would kick you out the door with a parachute on your back? That may be over. Freixe left without a severance package. Former McDonald’s CEO Steve Easterbrook got a nice exit when he was fired for a romantic relationship a few years ago and then had to pay it back when more came to light. Some people probably think you’re already paid too much.

We live in a viral age. Image searches. Facial recognition technology. Body cameras. Smartphones. Yelp reviews. My colleague Eva Roytburg sums it up nicely. Think of yourself as royalty, a celebrity, and the epitome of power rolled into one—and behave accordingly.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

“Salt Typhoon” may have stolen data on nearly every American

Hackers backed by China now have data on nearly every American citizen and their years-long attack on web infrastructure targets allows “Chinese intelligence services to exploit global communication networks to track targets including politicians, spies and activists,” the NYT reports.

Job market slowing

The Bureau of Labor Statistics will release the latest jobs numbers (so-called nonfarm payrolls) tomorrow. Yesterday, the government reported on new job openings, revealing that the U.S. economy now has the slowest hiring market in nearly a year, a clear sign that hiring momentum continues to cool.

Figma stock drops 14%

Five weeks after going public with a stunning 250% first-day pop, Figma is coming back down to Earth. Shares of design software company Figma plunged 14% in extended trading, as investors took a dim view of Figma’s first-quarter earnings report.

Trump uses LinkedIn to troll former White House staff

The White House replaced the official photo on its LinkedIn page with a portrait of President Trump, so that the resumes of any former West Wing staffer—including President Obama—now feature Trump’s face.

McDonald’s CEO on the “two-tier economy” 

In a recent interview with CNBC, McDonald’s CEO Chris Kempczinski argued that there exists a “two-tier economy”: one that’s good for those making upwards of $100,000 but pushing those making less to cut more of their spending.

Buffett on Kraft Heinz split

Kraft Heinz is officially splitting into two companies, and Warren Buffett, who was partly responsible for bringing the two companies together, says he’s “disappointed.” “It certainly didn’t turn out to be a brilliant idea to put them together, but I don’t think taking them apart will fix it,” he told CNBC.

Epstein survivors offer “client list” names

Women abused by the disgraced financier Jeffrey Epstein say they will publish their own list of people linked to their abuse if the Department of Justice does not disclose everything it knows about those in Epstein’s circle. Separately, Rep. Marjorie Taylor Greene (R-Ga.) said she would be willing to read a list of names under the constitutional immunity of Congress: “If they want to give me a list, I will walk in that Capitol on the House floor and I’ll say every damn name that abused these women.” President Trump opposed the moves. “This is a Democrat hoax that never ends,” he said on Wednesday.

The markets

S&P 500 futures were up 0.16% this morning. The index closed up 0.51% in its last trading session. STOXX Europe 600 was up 0.25% in early trading. The U.K.’s FTSE 100 was flat in early trading. Japan’s Nikkei 225 was up 1.53%. China’s CSI 300 was down 2.12%. The South Korea KOSPI was up 0.52%. India’s Nifty 50 was up 0.24% before the end of the session. Bitcoin sank to $110.7K.

Around the watercooler

One out of every 4 homes is at ‘severe or extreme’ climate risk, study says by Nick Lichtenberg

Trump says the video of garbage bags dropped out of a White House window was AI-generated, ironically adding, people ‘blame AI’ to cover up bad things by Dave Smith

A Trump loss in his tariff court case could mean a $150 billion refund for American businesses. Here’s how they could get their money back by Marco Quiroz-Gutierrez

New Nestlé CEO joined the company straight out of college—like Mary Barra and Doug McMillon, he climbed all the way to the top at a single company by Preston Fore

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.



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Crypto market reels in face of tariff turmoil, Bitcoin falls below $90,000 as key legislation stalls

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If you don’t like the price of Bitcoin, wait five minutes, and it will change. The major cryptocurrency’s volatility has been on full display to start the year, this time dipping about 7% since last week to its current price of just under $90,000 as of mid-day Tuesday.

Other cryptocurrencies have also slid. Ethereum is down 11% in the last six days to its current price of about $3,000, and Solana is down about 14% during that time to its price of about $127. 

The dip comes as President Donald Trump threatened European nations with tariffs as they pushed back against his plans to take over Greenland, causing markets to scramble. Meanwhile, crypto markets faced an additional headwind as key legislation for the industry, known as the Clarity Act, became stalled after industry giant Coinbase unexpectedly withdrew its support late last week. 

“President Trump’s threat to impose tariffs on Europe has put Bitcoin under pressure,” said Russell Thompson, chief investment officer at Hilbert Group. “The postponement of the Clarity Act in the Senate committee mainly due to concerns from Coinbase eliminated a large amount of positive sentiment in the market.”

Coinbase CEO Brian Armstrong objected to the Clarity Act primarily on grounds that crypto owners would not be able to earn yield from stablecoins. The new uncertainty over the bill, which many assumed was on a smooth path towards a Presidential signature, has shaken the price not just of crypto assets but also the share price of companies exposed to digital assets. 

It’s uncertain whether the current headwinds will fade anytime soon. Trump has made his intentions of taking control of Greenland clear. When a group of European nations expressed solidarity with the Danish, he threatened those countries with tariffs, saying he would not back down until Greenland was purchased. Bitcoin and other risk assets subsequently fell, along with major stock indices, while the price of gold rose.

It’s not all gloom and doom for crypto, at least according to some analysts, who view Bitcoin’s correlation with macroeconomic forces as confirmation that digital assets have finally gone mainstream. 

“Bitcoin’s reactivity is another sign of its increasing integration with broader macroeconomic forces, signaling maturation rather than fragility, even as short-term volatility continues,” said Beto Aparicio, senior manager of strategic finance at Offchain Labs.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.



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The 9 most disruptive deals of Trump’s first year back in the White House

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President Trump lives on deals: “That’s what I do—I do deals,” he once told Bob Woodward. On the one-year anniversary of his second presidency, he’s pushing hard to make his biggest, most disruptive deal ever, one that would bring Greenland under the control of the U.S.—and the global business community is still scrambling to adapt to his approach. Here are nine of Trump’s most unorthodox deals from the past year.

Nine deals that shook the business world

April 2, 2025: Reciprocal tariffs

Trump imposes “reciprocal tariffs” on 57 countries, with each tariff understood as an opening bid in a negotiation. Several countries have since made deals. The one-on-one negotiations, unlike the multilateral system of the past 80 years, can be chaotic for companies and economies

June 13: U.S. Steel “Golden Share”

In return for allowing Nippon Steel to buy U.S. Steel, Trump requires that the U.S. receive several powers over the company, including total power over all the board’s independent directors and vetoes over locations of offices and factories. 

July 10: MP Materials

The U.S. pays $400 million for a large equity share in MP and signs a contract to buy all of MP’s rare earth magnets for 10 years. The reason for the equity stake was not disclosed.

July 14: Nvidia, Part 1

JADE GAO—AFP/Getty Images

Trump reverses the U.S. ban on selling Nvidia H20 chips to China in exchange for Nvidia paying the U.S. 15% of the revenue.

July 23: Columbia University

LYA CATTEL/Getty Images

The Trump administration restores $400 million of canceled federal research funding for the university under an unprecedented multipoint deal. For example, Columbia must supply data to the federal government for all applicants, broken down by race, “color,” GPA, and standardized test performance. A few other schools later make similar deals.

August 6: Apple

Bonnie Cash—UPI/Bloomberg/Getty Images

At a public appearance with Trump, CEO Tim Cook announces Apple will invest an additional $100 billion in the U.S. over four years; Trump announces Apple will be exempt from a planned tariff on imported chips that would have doubled the price of iPhones in the U.S.

August 22: Intel

Justin Sullivan—Getty Images

Intel trades the U.S. government a 9.9% equity stake in exchange for $8.9 billion that might already be owed to Intel under the CHIPS and Science Act. The deal is unusual because the company was not in immediate danger or significantly affecting the economy.

December 8: Nvidia, Part 2:

Trump reverses the U.S. ban on selling powerful Nvidia H200 chips in exchange for Nvidia paying the U.S. 25% of the revenue. Both Nvidia deals are unusual because the payments to the U.S., based on exports, appear to be forbidden by the Constitution. 

December 19: Pharma

Alex Wong—Getty Images

Nine pharmaceutical companies make deals with Trump that are intended to lower drug prices. This is unusual because Trump negotiated separate deals with each company, and the terms have not been released.

All eyes this week will be watching President Trump at the World Economic Forum in Davos, where the president has hinted he’ll announce some high-stakes agreements. Expect the unexpected.

A version of this piece appears in the February/March 2026 issue of Fortune.



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Microsoft CEO Satya Nadella’s biggest AI bubble warning yet is a challenge to the Fortune 500

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Microsoft CEO Satya Nadella has been leading the charge on artificial intelligence (AI) for years, owing to his long alliance with OpenAI’s Sam Altman and the groundbreaking work from his own AI CEO, Mustafa Suleyman, particularly with the Copilot tool. But Nadella has not spoken often about the fears that rattled Wall Street for much of the back half of 2025: whether AI is a bubble. 

At the World Economic Forum annual meeting in Davos, Switzerland, Nadella sat for a conversation with the Forum’s interim co-chair, BlackRock CEO Larry Fink, explaining that if AI growth spawns solely from investment, then that could be signs of a bubble. “A telltale sign of if it’s a bubble would be if all we are talking about are the tech firms,” Nadella said. “If all we talk about is what’s happening to the technology side then it’s just purely supply side.”

However, Nadella offers a fix to that productivity dilemma, calling on business leaders to adopt a new approach to knowledge work by shifting workflows to match the structural design of AI. “The mindset we as leaders should have is, we need to think about changing the work—the workflow—with the technology.”

Growing pains

This change is not wholly unprecedented, as Nadella pointed out, comparing the current moment to that of the 1980s, when computing revolutionized the workplace and opened up new opportunities for growth and productivity and created a new class of workers. “We invented this entire class of thing called knowledge work, where people started really using computers to amplify what we were trying to achieve using software,” he said. “I think in the context of AI, that same thing is going to happen.”

Nadella argues that AI creates a “complete inversion” of how information moves through a business, replacing slow, hierarchical processes with a view that forces leaders to rethink their organizational structures. “We have an organization, we have departments, we have these specializations, and the information trickles up,” Nadella said. “No, no, it’s actually it flattens the entire information flow. So once you start having that, you have to redesign structurally.”

That shift may be harder for some Fortune 500 companies as structural changes could be accompanied by uncomfortable growing pains. Nadella says that leaner companies will be able to more easily adopt AI because their organizational structures are fresher and more malleable. On the other hand, large companies could take time to adopt new workflows.

Despite widespread adoption of AI, the 29th edition of PwC’s global CEO survey found that only 10% to 12% of companies reported seeing benefits of the technology on the revenue or cost side, while 56% reported getting nothing out of it. It follows up on an even more pessimistic finding about AI returns from August 2025: that 95% of generative AI pilots were failing.

PwC Global Chairman Mohamed Kande spoke to Fortune’s Diane Brady in Davos about the finding that many CEOs are cautious and lack confidence at this stage of the AI adoption cycle. “Somehow AI moves so fast … that people forgot that the adoption of technology, you have to go to the basics,” he explained, with the survey finding that the companies seeing benefits from AI are “putting the foundations in place.” It’s about execution more than it is about technology, he argued, and good management and leadership are really going to matter going forward.

“For large organizations,” Nadella told Fink, “there’s a fundamental challenge: Unless and until your rate of change keeps up with what is possible, you’re going to get schooled by someone small being able to achieve scale because of these tools.”

New entrants have the advantage of “starting fresh” and constructing workflows around AI capabilities, while larger firms will have to contend with the flattening effect AI has on entire departments and specializations. 

To be sure, Nadella says that large organizations have kept an upper hand, especially when it comes to relationships, data, and know-how. However, he maintains that firms must understand how to use those resources to their advantage to change management style, then that could pose a major roadblock.

“The bottom line is, if you don’t translate that with a new production function, then you really will be stuck,” he said.



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