Disney takes fashion world by storm with new collaborations, activations

Disney is expanding its universe of fashion collaborations, spanning special collections, first-of-their-kind activations and initiatives with leading fashion retailers.

Disney puts a K-Way on Mickey Mouse — and more!

For the festive season, Disney has launched a limited-edition capsule with K-Way, a BasicNet brand, to celebrate the carefree spirit of childhood and the evocative power of memory. The capsule draws inspiration from a “shared nostalgia” in which the brand’s iconic pieces are reinterpreted with characters from Disney’s past.

The graphics feature some of the most beloved cartoon characters: Mickey Mouse, the Cheshire Cat from “Alice in Wonderland”, the Genie from “Aladdin” and Stitch. These characters animate five Le Vrai jackets and five T-shirts for adults, as well as five Le Vrai styles for children.

The capsule, distinguished by a vibrant colour palette of fuchsia, light blue, pink and blue, will be available at selected K-Way flagships in Italy, London and France, as well as online at the brand’s official website.

Bambi and Cinderella sparkle in London with Swarovski

Until January 3,mcharacters from Disney classics, embellished with Swarovski’s signature brilliance, will take up residence at The Corner Shop at Selfridges in London, transforming the store’s windows into installations brimming with nostalgia and wonder.

The Oxford Street window is inspired by the film Bambi, featuring a crystallised model of the famous deer, while the Duke Street windows recreate iconic images from “Cinderella”, “101 Dalmatians” and “Beauty and the Beast”, including a crystal slipper and the Beast’s rose encased in a decorated glass bell jar.

For the occasion, the Austrian house has brought two installations from Swarovski Kristallwelten in Wattens to the British capital, one inspired by “Alice in Wonderland” and the other taking its cue from “|Dumbo”.

“For 20 years, Swarovski and Disney have enchanted customers around the world with collections that combine our mastery of the art of crystal with some of Disney’s most beloved characters. The enchanting installation at the iconic Selfridges Corner Shop is the perfect way to celebrate this milestone and welcome the magic of the festive season to one of the world’s most prestigious department stores,” said Myrtille Clément-Fromentel, chief brand officer at Swarovski.

An exclusive area dedicated to Disney opens at Primark in Paris

After last year’s success in Orlando, the magical world of Disney arrives at Primark’s Val d’Europe store, just ten minutes from Disneyland Paris. The space, spanning more than 370 square metres, is entirely dedicated to official Disney, Marvel and Pixar products and is located on the first floor of the store, which opened in 2017.

The expanded selection includes soft toys, fashion, homeware and accessories, all at affordable prices. The collections, designed for all ages, are inspired by iconic characters such as Mickey & Friends, Stitch, Bambi and Winnie the Pooh. New in-store additions include the Disney’s Magical Christmas collection, which features coordinating festive sets for the whole family.

The new shop-in-shop represents Primark’s largest dedicated Disney retail experience in Europe and marks another important milestone in the historic Primark and Disney partnership, which began in 2011.

“Primark has developed a strong and successful partnership with Disney over the past 14 years, becoming one of the leading retailers of official merchandise in Europe. The opening of the new dedicated Disney area at Val d’Europe is another strategic step for Primark, offering a unique experience for fans visiting the park and beyond!” said Sarah Jackson, Primark’s global licensing director.

Disney takes to the track with Formula 1

“Fuel the Magic” debuted at the Las Vegas Grand Prix, with Disney characters enlivening the late November race weekend with performances and a premium merchandise collection.

On the starting grid, Mickey Mouse, Minnie, Donald Duck, Daisy Duck, Goofy and Pluto wore pieces from the Disney x Formula 1 collection, accompanied by the Disneyland Band. The looks are on sale at Disney Store and at the F1 Las Vegas Hub at The Venetian Resort in Las Vegas. Also present at the event was Bobby Kim, founder of The Hundreds and vice-president of Creative for the Americas at Disney Consumer Products.