Dior unveils latest flagship concept House of Dior Beijing

Dior has unveiled its latest flagship concept House of Dior Beijing, teaming up with a Pritzker Prize winning architect to create a unique façade for a boutique that retails the first looks by creative director Jonathan Anderson.

 
A looming five story structure, House of Dior Beijing is located in the heart of Sanlitun, the most happening district in the Chinese capital for luxury goods and cultural effervescence.
 
From the VIP lounges to the Monsieur Dior restaurant run by the world’s most Michelin-starred female chef, Anne-Sophie Pic, it’s a path-breaking new retail space.

The store marks the latest Dior project designed by the great French architect Christian de Portzamparc, following on from the brand’s store launches in Seoul in 2015 and Geneva in 2024.

 
The innovative sculptural building is fronted by petal-shaped shells, suggesting the movement of the toiles with which Monsieur Dior dreamed up the New Look. The vertical fronts are punctuated with handcrafted golden glass tiles: a colour traditionally reserved for royalty in China. 
 
While the top floor, echoing the brand’s La Galerie Dior in its Paris flagship at 30 Montaigne, features a monumental spiral staircase and installation- by OMA- filled with white toiles, exemplifying the savoir-faire of the maison’s ateliers. 
 
Ground floor windows feature suitcases that wittily become the settings for dream trips to Paris, with charming scenography, portraying miniature scenes. 
 
The iconic Lady Dior bag is trumpeted in multiple artistic versions while Bobby, Monsieur Dior’s faithful dog, appears in unprecedented proportions. 

 
Throughout the store, the design plays on the house’s codes and noble materials. Cabochon parquet flooring, reinterpreted Cannage, and refined touches of gold punctuate the space, alongside cutting-edge furniture and black-and-white photography. The decor is complemented by works of art by Wang Xiyao, Hong Hao, Franck Evennou, and Gio Ponti, echoing Monsieur’s life before fashion when he opened an art gallery in 1920s Paris.
 
It’s a flagship that retails the full world of Dior: including womenswear, feminine bags, accessories, and shoes- as well as fragrances from La Collection Privée – alongside jewellery, Dior Maison objects, timepieces, and menswear. 
 
Among them all, a deep red ball gown stands alone, adorning the decor with the “colour of life,” in the words of Christian Dior. 
 
Designed to be a house of dreams, the store tops out with a private terrace overlooking the city.